Flower Shop العربية

All Branches · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$2.35M

Share of revenue: 65.1%

Net profit
$416.2K
Margin
24.8%
Non-revenue
$166.2K · 7.5%
Avg Selling Price
$2.08
Avg cost
$1.56
Products
222

ROI: 21.5%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.68 $5.01 11.9% 8.2% $1.01M
Kenya $6.83 $6.22 9.0% 2.7% $699.9K
Erbil (local) $4.69 $3.04 35.1% 13.7% $68.2K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.16 $4.99 19.0% 11.0% $248.8K
Kenya $6.95 $6.52 6.1% 4.6% $222.7K
Erbil (local) $5.67 $3.51 38.1% 6.4% $55.8K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.66 $0.40 40.0% 5.8% $376.1K
Kenya $4.14 $3.84 7.2% 25.2% $1,529

Best margin: Iran Lowest cost per item: Iran

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.76 $1.22 30.7% 5.3% $281.8K
Kenya $5.89 $5.51 6.4% 10.0% $1,477
Others $10.16 $8.00 21.3% 3.0% $24.7K

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.72 $2.22 61.2% 10.0% $72.5K
Kenya $14.52 $12.35 14.9% 3.0% $70.5K

Best margin: Iran Lowest cost per item: Iran

Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.65 $2.54 45.3% 14.9% $56.3K
Others $5.74 $4.33 24.6% 13.0% $1,448

Best margin: Iran Lowest cost per item: Iran

Carnation

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.62 $0.74 54.4% 11.2% $33.5K
Kenya $4.92 $5.62 -14.3% 8.9% $1,971

Best margin: Iran Lowest cost per item: Iran

Lisianthus

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.54 $0.72 53.3% 8.4% $19.6K
Kenya $7.28 $6.98 4.1% 1.8% $2,381

Best margin: Iran Lowest cost per item: Iran

Other Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $3.86 $2.13 44.9% 16.4% $16.2K
Erbil (local) $1.50 $1.04 30.2% 10.2% $4,393

Best margin: Iran Lowest cost per item: Erbil (local)

Statice / Limonium

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.70 $2.31 50.7% 8.7% $6,698
Kenya $11.21 $9.14 18.4% 15.8% $2,028

Best margin: Iran Lowest cost per item: Iran

Tulip

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.64 $5.76 13.3% 16.7% $1,588
Others $9.62 $8.18 15.0% 12.1% $2,892

Best margin: Others Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $243,992.99 $29,094.96 20.0% 8.2% $9.89 6
Banu Iran $134,825.94 $12,189.34 13.3% 4.3% $4.07 5

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (24.8%) and average share (3.7%).

⭐ Stars · 2

Big sales and good margin. Protect them: never run out, keep the price.

Chrysanthemum Greenery

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Rose Baby Rose

💎 Niche gems · 17

Good margin but small sales. Promote, display or bundle them to grow.

Gypsophila Flower Others Carnation Gerbera Lisianthus

⚪ Low priority · 2

Small sales and thin margin. Order on demand or consider dropping.

Sunflower Hydrangea

🔻 Losing money · 4

Lose money overall. Fix the price or stop buying.

Lily Tulip Orchid Peony

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Chrysanthemum
81.5
 ⭐ Stars 32.78% 53.6% 16.0% 40.0% ▼ 8.2%
2 Rose
59.3
 🚚 Volume drivers 8.79% 60.7% 43.04% 11.9% ▼ 45.6%
3 Greenery
57.0
 ⭐ Stars 18.14% 48.8% 11.99% 30.7% ▼ 20.4%
4 Gypsophila
36.1
 💎 Niche gems 10.08% 17.9% 3.08% 61.2% ▼ 56.5%
5 Flower
28.2
 💎 Niche gems 5.34% 17.0% 2.4% 45.3% ▼ 16.6%
6 Baby Rose
27.8
 🚚 Volume drivers 5.72% 24.8% 10.59% 19.0% ▼ 61.6%
7 Others
27.5
 💎 Niche gems 4.85% 19.4% 2.37% 41.8% ▼ 7.5%
8 Carnation
24.8
 💎 Niche gems 3.96% 10.4% 1.43% 54.4% ▼ 29.9%
9 Gerbera
23.0
 💎 Niche gems 3.24% 8.7% 0.93% 64.0% ▼ 40.1%
10 Lisianthus
20.5
 💎 Niche gems 2.25% 5.7% 0.83% 53.3% ▲ 15.9%
11 Veronica
18.3
 💎 Niche gems 1.26% 3.9% 0.46% 53.9% ▼ 14.5%
12 Other Flower
18.0
 💎 Niche gems 1.44% 6.0% 0.69% 44.9% ▼ 56.2%
13 Statice / Limonium
17.4
 💎 Niche gems 0.74% 3.2% 0.28% 50.7% ▼ 28.0%
14 Aster
16.7
 💎 Niche gems 0.53% 2.2% 0.21% 55.4% ▲ 33.0%
15 Alstroemeria
15.5
 💎 Niche gems 0.2% 0.5% 0.06% 61.5% ▼ 97.8%
16 Eryngium
15.2
 💎 Niche gems 0.06% 0.4% 0.02% 60.7% ▼ 51.7%
17 Freesia
15.1
 💎 Niche gems 0.03% 0.1% 0.01% 68.8% ▼ 100.0%
18 Gladiolus
11.9
 💎 Niche gems 1.01% 4.9% 1.3% 26.9% ▼ 16.9%
19 Anthurium
11.8
 💎 Niche gems 0.86% 2.6% 0.59% 31.2% ▲ 14.4%
20 Stock
9.8
 💎 Niche gems 0.08% 0.3% 0.06% 31.6% ▼ 100.0%
21 Accessory / Packaging
9.7
 💎 Niche gems 0.0% 0.2% 0.03% 31.9% ▼ 65.9%
22 Sunflower
7.8
 ⚪ Low priority 0.31% 4.4% 0.6% 17.8% ▼ 24.3%
23 Lily
7.2
 🔻 Losing money -1.42% 8.2% 2.91% 8.3% ▼ 60.1%
24 Tulip
4.2
 🔻 Losing money -0.03% 0.3% 0.07% 13.3% ▼ 100.0%
25 Hydrangea
3.6
 ⚪ Low priority 0.0% 0.2% 0.03% 11.7% ▲ 33.4%
26 Orchid
0.1
 🔻 Losing money -0.09% 0.2% 0.02% -1.1% ▼ 56.7%
27 Peony
0.0
 🔻 Losing money -0.12% 0.1% 0.02% -13.1% ▼ 59.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $1,011,514.06 43.0% $36,568.41 11.9% 8.2% $5.68 49
Chrysanthemum $376,064.17 16.0% $136,430.13 40.0% 5.8% $0.66 5
Greenery $281,826.93 12.0% $75,494.51 30.7% 5.3% $1.76 45
Baby Rose $248,820.59 10.6% $23,821.79 19.0% 11.0% $6.16 25
Gypsophila $72,487.06 3.1% $41,936.43 61.2% 10.0% $5.72 3
Lily $68,416.08 2.9% -$5,897.04 8.3% 15.0% $15.01 3
Flower $56,336.71 2.4% $22,239.88 45.3% 14.9% $4.65 37
Others $55,612.35 2.4% $20,181.66 41.8% 9.1% $3.51 6
Carnation $33,544.37 1.4% $16,496.13 54.4% 11.2% $1.62 3
Gladiolus $30,520.99 1.3% $4,202.00 26.9% 16.4% $0.54 2
Gerbera $21,907.62 0.9% $13,471.35 64.0% 7.1% $3.17 1
Lisianthus $19,577.33 0.8% $9,350.48 53.3% 8.4% $1.54 2
Other Flower $16,198.71 0.7% $5,989.15 44.9% 16.4% $3.86 17
Sunflower $14,017.77 0.6% $1,278.98 17.8% 9.1% $0.56 1
Anthurium $13,892.00 0.6% $3,599.02 31.2% 11.2% $11.93 3
Veronica $10,736.36 0.5% $5,224.91 53.9% 10.6% $1.91 1
Statice / Limonium $6,698.36 0.3% $3,069.98 50.7% 8.7% $4.70 2
Aster $4,912.64 0.2% $2,217.93 55.4% 15.9% $1.52 4
Tulip $1,587.87 0.1% -$111.16 13.3% 16.7% $6.64 1
Stock $1,406.54 0.1% $352.76 31.6% 9.5% $9.19 2
Alstroemeria $1,378.36 0.1% $824.40 61.5% 3.9% $2.80 1
Accessory / Packaging $644.25 0.0% $2.28 31.9% 32.1% $5.65 2
Hydrangea $638.73 0.0% $3.13 11.7% 10.1% $3.99 1
Eryngium $580.63 0.0% $245.27 60.7% 19.7% $3.16 2
Orchid $557.47 0.0% -$368.04 -1.1% 6.8% $2.46 2
Peony $360.03 0.0% -$503.56 -13.1% 52.6% $8.00 1
Freesia $205.47 0.0% $114.63 68.8% 26.8% $1.19 1

Most profitable products

  1. 1داوودی ئیرانی کریز+$135,746.85
  2. 2گول جیبسوفیل ئیرانی+$41,967.19
  3. 3کاج ئیرانی 0 0 0 رشتی+$37,327.19
  4. 4roz ئیرانی گرین هاوس+$25,761.78
  5. 5زنبوری ئیرانی+$18,358.71
  6. 6روز Roze هلند ممتاز+$16,852.60
  7. 7بامبو ئیرانی+$14,682.07
  8. 8جیلبرا ئیرانی+$13,471.35
  9. 9روز Roze هلندی+$12,598.18
  10. 10گول به یبی روز ئیرانی+$11,760.99

Biggest loss-makers

  1. 1روز Roze ئیرانی 10شاخەی طالبی-$10,990.35
  2. 2roz ئیرانی محمودی 10شاخە-$7,909.02
  3. 3roz ئیرانی حسینی 10-$6,285.36
  4. 4لیلیوم ئیرانی اریانتال-$6,224.12
  5. 5روز Roze ئیرانی رمضانی 10 شاخە-$5,616.24
  6. 6بەیبی روز ئیرانی رمضانی-$4,288.82
  7. 7روز Roze ئیرانی ظفرابادی 10شاخە-$4,059.00
  8. 8roz ئیرانی ايماني-$3,742.71
  9. 9roz ئیرانی حیدری 10شاخە-$3,478.29
  10. 10روز Roze ئیرانی دوست محمدی 10 شاخە-$3,290.51

Country, farmer and type come from the “Product List” sheet in the Excel file.