All Branches · All Months
Kenya
Where the flowers come from — countries, farmers and product types
Kenya
$1.01M
Share of revenue: 27.8%
- Net profit
- $58.8K
- Margin
- 8.8%
- Non-revenue
- $29.3K · 3.4%
- Avg Selling Price
- $7.10
- Avg cost
- $6.48
- Products
- 47
ROI: 6.2%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.68 | $5.01 | 11.9% | 8.2% | $1.01M |
| Kenya | $6.83 | $6.22 | 9.0% | 2.7% | $699.9K |
| Erbil (local) | $4.69 | $3.04 | 35.1% | 13.7% | $68.2K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Baby Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $6.16 | $4.99 | 19.0% | 11.0% | $248.8K |
| Kenya | $6.95 | $6.52 | 6.1% | 4.6% | $222.7K |
| Erbil (local) | $5.67 | $3.51 | 38.1% | 6.4% | $55.8K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Chrysanthemum
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $0.66 | $0.40 | 40.0% | 5.8% | $376.1K |
| Kenya | $4.14 | $3.84 | 7.2% | 25.2% | $1,529 |
Best margin: Iran Lowest cost per item: Iran
Greenery
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.76 | $1.22 | 30.7% | 5.3% | $281.8K |
| Kenya | $5.89 | $5.51 | 6.4% | 10.0% | $1,477 |
| Others | $10.16 | $8.00 | 21.3% | 3.0% | $24.7K |
Best margin: Iran Lowest cost per item: Iran
Gypsophila
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.72 | $2.22 | 61.2% | 10.0% | $72.5K |
| Kenya | $14.52 | $12.35 | 14.9% | 3.0% | $70.5K |
Best margin: Iran Lowest cost per item: Iran
Carnation
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.62 | $0.74 | 54.4% | 11.2% | $33.5K |
| Kenya | $4.92 | $5.62 | -14.3% | 8.9% | $1,971 |
Best margin: Iran Lowest cost per item: Iran
Lisianthus
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.54 | $0.72 | 53.3% | 8.4% | $19.6K |
| Kenya | $7.28 | $6.98 | 4.1% | 1.8% | $2,381 |
Best margin: Iran Lowest cost per item: Iran
Statice / Limonium
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $4.70 | $2.31 | 50.7% | 8.7% | $6,698 |
| Kenya | $11.21 | $9.14 | 18.4% | 15.8% | $2,028 |
Best margin: Iran Lowest cost per item: Iran
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Subati | Kenya | $241,999.09 | $20,687.79 | 11.1% | 2.7% | $6.35 | 8 |
| Kikwetu | Kenya | $28,411.40 | -$69.21 | 10.0% | 9.9% | $5.34 | 4 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (8.8%) and average share (6.67%).
⭐ Stars · 2
Big sales and good margin. Protect them: never run out, keep the price.
Rose Gypsophila
🚚 Volume drivers · 1
Big sales but thin margin. Small price or cost improvements here move a lot of money.
Baby Rose
💎 Niche gems · 3
Good margin but small sales. Promote, display or bundle them to grow.
Alstroemeria Statice / Limonium Flower
⚪ Low priority · 1
Small sales and thin margin. Order on demand or consider dropping.
Lisianthus
🔻 Losing money · 8
Lose money overall. Fix the price or stop buying.
Stock Sunflower Eryngium Chrysanthemum Greenery Carnation
| # | Type | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | Rose |
87.7
|
⭐ Stars | 78.99% | 78.6% | 69.64% | 9.0% | ▼ 23.8% |
| 2 | Baby Rose |
27.5
|
🚚 Volume drivers | 7.25% | 49.1% | 22.16% | 6.1% | ▲ 67.9% |
| 3 | Gypsophila |
21.8
|
⭐ Stars | 14.74% | 24.6% | 7.02% | 14.9% | ▲ 36.3% |
| 4 | Alstroemeria |
15.5
|
💎 Niche gems | 0.48% | 0.8% | 0.07% | 51.9% | ▼ 100.0% |
| 5 | Statice / Limonium |
6.1
|
💎 Niche gems | 0.24% | 1.3% | 0.2% | 18.4% | ▼ 22.2% |
| 6 | Stock |
5.4
|
🔻 Losing money | -0.14% | 0.1% | 0.01% | 17.8% | ▼ 100.0% |
| 7 | Sunflower |
4.3
|
🔻 Losing money | -0.03% | 0.4% | 0.02% | 14.0% | ▼ 93.6% |
| 8 | Flower |
3.6
|
💎 Niche gems | 0.02% | 0.3% | 0.02% | 11.8% | — |
| 9 | Eryngium |
3.2
|
🔻 Losing money | -0.03% | 0.6% | 0.12% | 10.0% | ▼ 100.0% |
| 10 | Chrysanthemum |
2.5
|
🔻 Losing money | -0.33% | 1.0% | 0.15% | 7.2% | — |
| 11 | Greenery |
2.4
|
🔻 Losing money | -0.13% | 1.3% | 0.15% | 6.4% | ▲ 56.0% |
| 12 | Lisianthus |
1.7
|
⚪ Low priority | 0.1% | 1.2% | 0.24% | 4.1% | ▼ 16.8% |
| 13 | Carnation |
0.5
|
🔻 Losing money | -0.85% | 1.3% | 0.2% | -14.3% | ▲ 52.9% |
| 14 | Other Flower |
0.0
|
🔻 Losing money | -0.15% | 0.0% | 0.0% | -166.7% | — |
| 15 | Veronica |
0.0
|
🔻 Losing money | -0.16% | 0.0% | 0.01% | -100.9% | — |
Trend = sales in the last 3 months compared with the 3 months before.
Product types from Kenya
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $699,878.77 | 69.6% | $46,455.47 | 9.0% | 2.7% | $6.83 | 21 |
| Baby Rose | $222,740.10 | 22.2% | $4,262.53 | 6.1% | 4.6% | $6.95 | 7 |
| Gypsophila | $70,548.84 | 7.0% | $8,669.88 | 14.9% | 3.0% | $14.52 | 3 |
| Lisianthus | $2,380.61 | 0.2% | $57.71 | 4.1% | 1.8% | $7.28 | 1 |
| Statice / Limonium | $2,028.36 | 0.2% | $141.16 | 18.4% | 15.8% | $11.21 | 1 |
| Carnation | $1,971.16 | 0.2% | -$497.99 | -14.3% | 8.9% | $4.92 | 3 |
| Chrysanthemum | $1,528.81 | 0.2% | -$194.55 | 7.2% | 25.2% | $4.14 | 1 |
| Greenery | $1,477.18 | 0.1% | -$78.52 | 6.4% | 10.0% | $5.89 | 2 |
| Eryngium | $1,234.74 | 0.1% | -$16.46 | 10.0% | 12.3% | $4.94 | 1 |
| Alstroemeria | $664.69 | 0.1% | $284.39 | 51.9% | 15.7% | $2.95 | 1 |
| Sunflower | $215.94 | 0.0% | -$16.06 | 14.0% | 20.0% | $6.75 | 1 |
| Flower | $154.50 | 0.0% | $13.50 | 11.8% | 3.3% | $5.33 | 1 |
| Veronica | $94.59 | 0.0% | -$95.41 | -100.9% | 0.0% | $4.73 | 1 |
| Stock | $68.50 | 0.0% | -$83.70 | 17.8% | 62.5% | $4.57 | 1 |
| Other Flower | $15.00 | 0.0% | -$88.00 | -166.7% | 64.3% | $3.00 | 2 |
Most profitable products
- 1روز Roze کینی Madam Red+$13,968.37
- 2روز Roze کینی ايفر ريد+$10,222.14
- 3گول جیبسوفیل کینی+$8,801.38
- 4روز Roze کینی سوباتى+$8,680.06
- 5روز Roze کینی روز الوان+$8,658.63
- 6به یبی روز کینی+$7,618.93
- 7بەیبی روز کینی سوباتی+$7,520.71
- 8roz کینی Madam Red Subati+$2,953.97
- 9به یبی روز کینی سوباتی احمر+$1,162.14
- 10roz کینی mandala+$1,156.63
Biggest loss-makers
- 1بەیبی روز کینی سور-$10,664.96
- 2بەیبی روز کینی Kikwetu-$1,109.87
- 3roz کینی پیونی-گاردن-$879.16
- 4carnation کینی carnation-$333.69
- 5روز Roze کینی جوميليا-$241.95
- 6گول جیبسوفیل کینی الوان-$225.00
- 7داوودی کینی-$194.55
- 8به یبی روز کینی تمبوزي-$192.50
- 9دايانثس کینی Dianthes-$156.30
- 10ڤیرونیکا کینی فيرونيكا-$95.41
Country, farmer and type come from the “Product List” sheet in the Excel file.