All Branches · All Months
Origin
Where the flowers come from — countries, farmers and product types
Iran
$2.35M
Share of revenue: 65.1%
- Net profit
- $416.2K
- Margin
- 24.8%
- Non-revenue
- $166.2K · 7.5%
- Avg Selling Price
- $2.08
- Avg cost
- $1.56
- Products
- 222
ROI: 21.5%
Kenya
$1.01M
Share of revenue: 27.8%
- Net profit
- $58.8K
- Margin
- 8.8%
- Non-revenue
- $29.3K · 3.4%
- Avg Selling Price
- $7.10
- Avg cost
- $6.48
- Products
- 47
ROI: 6.2%
Erbil (local)
$128.7K
Share of revenue: 3.6%
- Net profit
- $38.8K
- Margin
- 36.2%
- Non-revenue
- $7,777 · 10.6%
- Avg Selling Price
- $4.59
- Avg cost
- $2.93
- Products
- 8
ROI: 43.2%
Others
$127.0K
Share of revenue: 3.5%
- Net profit
- $29.4K
- Margin
- 28.7%
- Non-revenue
- $7,089 · 10.2%
- Avg Selling Price
- $2.60
- Avg cost
- $1.86
- Products
- 118
ROI: 30.1%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.68 | $5.01 | 11.9% | 8.2% | $1.01M |
| Kenya | $6.83 | $6.22 | 9.0% | 2.7% | $699.9K |
| Erbil (local) | $4.69 | $3.04 | 35.1% | 13.7% | $68.2K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Baby Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $6.16 | $4.99 | 19.0% | 11.0% | $248.8K |
| Kenya | $6.95 | $6.52 | 6.1% | 4.6% | $222.7K |
| Erbil (local) | $5.67 | $3.51 | 38.1% | 6.4% | $55.8K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Chrysanthemum
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $0.66 | $0.40 | 40.0% | 5.8% | $376.1K |
| Kenya | $4.14 | $3.84 | 7.2% | 25.2% | $1,529 |
Best margin: Iran Lowest cost per item: Iran
Greenery
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.76 | $1.22 | 30.7% | 5.3% | $281.8K |
| Kenya | $5.89 | $5.51 | 6.4% | 10.0% | $1,477 |
| Others | $10.16 | $8.00 | 21.3% | 3.0% | $24.7K |
Best margin: Iran Lowest cost per item: Iran
Gypsophila
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.72 | $2.22 | 61.2% | 10.0% | $72.5K |
| Kenya | $14.52 | $12.35 | 14.9% | 3.0% | $70.5K |
Best margin: Iran Lowest cost per item: Iran
Flower
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $4.65 | $2.54 | 45.3% | 14.9% | $56.3K |
| Others | $5.74 | $4.33 | 24.6% | 13.0% | $1,448 |
Best margin: Iran Lowest cost per item: Iran
Carnation
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.62 | $0.74 | 54.4% | 11.2% | $33.5K |
| Kenya | $4.92 | $5.62 | -14.3% | 8.9% | $1,971 |
Best margin: Iran Lowest cost per item: Iran
Lisianthus
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.54 | $0.72 | 53.3% | 8.4% | $19.6K |
| Kenya | $7.28 | $6.98 | 4.1% | 1.8% | $2,381 |
Best margin: Iran Lowest cost per item: Iran
Other Flower
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $3.86 | $2.13 | 44.9% | 16.4% | $16.2K |
| Erbil (local) | $1.50 | $1.04 | 30.2% | 10.2% | $4,393 |
Best margin: Iran Lowest cost per item: Erbil (local)
Statice / Limonium
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $4.70 | $2.31 | 50.7% | 8.7% | $6,698 |
| Kenya | $11.21 | $9.14 | 18.4% | 15.8% | $2,028 |
Best margin: Iran Lowest cost per item: Iran
Tulip
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $6.64 | $5.76 | 13.3% | 16.7% | $1,588 |
| Others | $9.62 | $8.18 | 15.0% | 12.1% | $2,892 |
Best margin: Others Lowest cost per item: Iran
Country × product type
Sales and profit margin of each product type from each country (green = good margin, red = loss)
| Type | Iran | Kenya | Erbil (local) | Others |
|---|---|---|---|---|
| Rose | $1.01M11.9% | $699.9K9.0% | $68.2K35.1% | — |
| Baby Rose | $248.8K19.0% | $222.7K6.1% | $55.8K38.1% | — |
| Chrysanthemum | $376.1K40.0% | $1,5297.2% | $27329.7% | — |
| Greenery | $281.8K30.7% | $1,4776.4% | — | $24.7K21.3% |
| Gypsophila | $72.5K61.2% | $70.5K14.9% | $00.0% | — |
| Accessory / Packaging | $64431.9% | — | — | $97.4K31.0% |
| Lily | $68.4K8.3% | — | — | — |
| Flower | $56.3K45.3% | $15411.8% | — | $1,44824.6% |
| Others | $55.6K41.8% | — | — | — |
| Carnation | $33.5K54.4% | $1,971-14.3% | — | — |
| Gladiolus | $30.5K26.9% | — | — | — |
| Lisianthus | $19.6K53.3% | $2,3814.1% | — | — |
| Gerbera | $21.9K64.0% | — | — | $31-16.1% |
| Other Flower | $16.2K44.9% | $15-166.7% | $4,39330.2% | — |
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Hollandi | Iran | $243,992.99 | $29,094.96 | 20.0% | 8.2% | $9.89 | 6 |
| Subati | Kenya | $241,999.09 | $20,687.79 | 11.1% | 2.7% | $6.35 | 8 |
| Banu | Iran | $134,825.94 | $12,189.34 | 13.3% | 4.3% | $4.07 | 5 |
| Mina | Erbil (local) | $128,663.20 | $38,835.13 | 36.2% | 10.6% | $4.59 | 8 |
| Kikwetu | Kenya | $28,411.40 | -$69.21 | 10.0% | 9.9% | $5.34 | 4 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (20.9%) and average share (3.7%).
⭐ Stars · 3
Big sales and good margin. Protect them: never run out, keep the price.
Chrysanthemum Greenery Gypsophila
🚚 Volume drivers · 2
Big sales but thin margin. Small price or cost improvements here move a lot of money.
Rose Baby Rose
💎 Niche gems · 16
Good margin but small sales. Promote, display or bundle them to grow.
Flower Others Accessory / Packaging Carnation Gerbera Lisianthus
⚪ Low priority · 2
Small sales and thin margin. Order on demand or consider dropping.
Sunflower Hydrangea
🔻 Losing money · 4
Lose money overall. Fix the price or stop buying.
Lily Tulip Orchid Peony
| # | Type | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | Rose |
78.3
|
🚚 Volume drivers | 18.67% | 73.6% | 49.28% | 11.7% | ▼ 43.2% |
| 2 | Chrysanthemum |
72.0
|
⭐ Stars | 25.09% | 46.4% | 10.46% | 39.9% | ▼ 7.8% |
| 3 | Greenery |
50.7
|
⭐ Stars | 14.75% | 43.6% | 8.53% | 29.8% | ▼ 21.5% |
| 4 | Baby Rose |
38.1
|
🚚 Volume drivers | 8.73% | 40.0% | 14.6% | 15.6% | ▼ 45.6% |
| 5 | Gypsophila |
35.5
|
⭐ Stars | 9.31% | 22.2% | 3.96% | 38.4% | ▼ 45.3% |
| 6 | Flower |
25.7
|
💎 Niche gems | 4.13% | 14.9% | 1.6% | 44.7% | ▼ 19.0% |
| 7 | Others |
24.8
|
💎 Niche gems | 3.72% | 16.7% | 1.54% | 41.8% | ▼ 7.5% |
| 8 | Accessory / Packaging |
23.8
|
💎 Niche gems | 4.46% | 18.6% | 2.72% | 31.1% | ▼ 1.4% |
| 9 | Carnation |
23.2
|
💎 Niche gems | 2.94% | 9.2% | 0.98% | 50.6% | ▼ 29.1% |
| 10 | Gerbera |
21.8
|
💎 Niche gems | 2.48% | 7.5% | 0.61% | 63.9% | ▼ 40.1% |
| 11 | Lisianthus |
19.2
|
💎 Niche gems | 1.73% | 5.2% | 0.61% | 48.0% | ▲ 14.2% |
| 12 | Veronica |
17.8
|
💎 Niche gems | 0.94% | 3.3% | 0.3% | 52.5% | ▼ 14.5% |
| 13 | Other Flower |
16.8
|
💎 Niche gems | 1.27% | 6.0% | 0.57% | 41.6% | ▼ 58.2% |
| 14 | Aster |
16.4
|
💎 Niche gems | 0.41% | 1.9% | 0.14% | 55.4% | ▲ 33.0% |
| 15 | Alstroemeria |
15.6
|
💎 Niche gems | 0.2% | 0.7% | 0.06% | 58.4% | ▼ 98.4% |
| 16 | Statice / Limonium |
15.1
|
💎 Niche gems | 0.59% | 3.1% | 0.24% | 43.2% | ▼ 27.6% |
| 17 | Freesia |
15.1
|
💎 Niche gems | 0.02% | 0.1% | 0.01% | 68.8% | ▼ 100.0% |
| 18 | Anthurium |
11.3
|
💎 Niche gems | 0.66% | 2.3% | 0.38% | 31.2% | ▲ 14.4% |
| 19 | Gladiolus |
11.1
|
💎 Niche gems | 0.77% | 4.3% | 0.85% | 26.9% | ▼ 16.9% |
| 20 | Stock |
9.8
|
💎 Niche gems | 0.08% | 0.5% | 0.05% | 31.5% | ▼ 100.0% |
| 21 | Eryngium |
8.1
|
💎 Niche gems | 0.04% | 0.5% | 0.05% | 26.2% | ▼ 57.3% |
| 22 | Sunflower |
7.2
|
⚪ Low priority | 0.23% | 3.9% | 0.39% | 17.8% | ▼ 26.6% |
| 23 | Lily |
5.7
|
🔻 Losing money | -1.09% | 7.1% | 1.89% | 8.3% | ▼ 60.1% |
| 24 | Tulip |
4.6
|
🔻 Losing money | -0.0% | 0.6% | 0.12% | 14.4% | ▼ 100.0% |
| 25 | Hydrangea |
3.6
|
⚪ Low priority | 0.0% | 0.2% | 0.02% | 11.7% | ▲ 33.4% |
| 26 | Orchid |
0.1
|
🔻 Losing money | -0.07% | 0.2% | 0.02% | -1.1% | ▼ 56.7% |
| 27 | Peony |
0.0
|
🔻 Losing money | -0.09% | 0.1% | 0.01% | -13.1% | ▼ 59.0% |
Trend = sales in the last 3 months compared with the 3 months before.
Product types
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $1,779,575.31 | 49.3% | $101,447.29 | 11.7% | 6.6% | $6.03 | 72 |
| Baby Rose | $527,374.94 | 14.6% | $47,410.75 | 15.6% | 8.1% | $6.41 | 34 |
| Chrysanthemum | $377,866.09 | 10.5% | $136,316.77 | 39.9% | 5.8% | $0.66 | 7 |
| Greenery | $308,001.60 | 8.5% | $80,109.83 | 29.8% | 5.2% | $1.90 | 50 |
| Gypsophila | $143,035.90 | 4.0% | $50,601.31 | 38.4% | 8.1% | $8.16 | 7 |
| Accessory / Packaging | $98,062.22 | 2.7% | $24,217.49 | 31.1% | 10.6% | $2.14 | 112 |
| Lily | $68,416.08 | 1.9% | -$5,897.04 | 8.3% | 15.0% | $15.01 | 3 |
| Flower | $57,938.92 | 1.6% | $22,449.65 | 44.7% | 14.9% | $4.67 | 40 |
| Others | $55,612.35 | 1.5% | $20,181.66 | 41.8% | 9.1% | $3.51 | 6 |
| Carnation | $35,515.53 | 1.0% | $15,998.13 | 50.6% | 11.2% | $1.68 | 6 |
| Gladiolus | $30,520.99 | 0.8% | $4,202.00 | 26.9% | 16.4% | $0.54 | 2 |
| Lisianthus | $21,957.94 | 0.6% | $9,408.19 | 48.0% | 8.2% | $1.68 | 3 |
| Gerbera | $21,938.62 | 0.6% | $13,466.35 | 63.9% | 7.1% | $3.17 | 2 |
| Other Flower | $20,607.06 | 0.6% | $6,910.25 | 41.6% | 14.1% | $2.89 | 21 |
| Sunflower | $14,233.71 | 0.4% | $1,262.91 | 17.8% | 9.1% | $0.57 | 2 |
| Anthurium | $13,892.00 | 0.4% | $3,599.02 | 31.2% | 11.2% | $11.93 | 3 |
| Veronica | $10,830.95 | 0.3% | $5,129.50 | 52.5% | 10.6% | $1.92 | 2 |
| Statice / Limonium | $8,726.72 | 0.2% | $3,211.14 | 43.2% | 9.6% | $5.43 | 3 |
| Aster | $4,912.64 | 0.1% | $2,217.93 | 55.4% | 15.9% | $1.52 | 4 |
| Tulip | $4,479.64 | 0.1% | -$10.39 | 14.4% | 14.2% | $8.30 | 2 |
| Alstroemeria | $2,043.05 | 0.1% | $1,108.79 | 58.4% | 8.0% | $2.85 | 2 |
| Stock | $1,955.85 | 0.1% | $423.16 | 31.5% | 16.6% | $9.27 | 4 |
| Eryngium | $1,815.38 | 0.1% | $228.81 | 26.2% | 15.6% | $4.18 | 3 |
| Hydrangea | $638.73 | 0.0% | $3.13 | 11.7% | 10.1% | $3.99 | 1 |
| Orchid | $557.47 | 0.0% | -$368.04 | -1.1% | 6.8% | $2.46 | 2 |
| Peony | $360.03 | 0.0% | -$503.56 | -13.1% | 52.6% | $8.00 | 1 |
| Freesia | $205.47 | 0.0% | $114.63 | 68.8% | 26.8% | $1.19 | 1 |
Country, farmer and type come from the “Product List” sheet in the Excel file.