Flower Shop العربية

Baghdad · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$1.20M

Share of revenue: 63.9%

Net profit
$236.8K
Margin
24.9%
Non-revenue
$61.5K · 5.9%
Avg Selling Price
$2.32
Avg cost
$1.74
Products
151

ROI: 24.7%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.34 $5.59 11.9% 5.6% $507.0K
Kenya $6.83 $6.20 9.3% 1.1% $434.7K
Erbil (local) $5.73 $3.10 46.0% 19.3% $9,140

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $7.05 $5.66 19.7% 7.3% $116.1K
Kenya $7.26 $6.61 8.9% 0.5% $147.1K
Erbil (local) $6.10 $3.77 38.2% 2.2% $5,963

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.60 $1.20 24.7% 3.5% $197.5K
Others $12.25 $9.00 26.6% 0.5% $7,610

Best margin: Others Lowest cost per item: Iran

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.74 $0.40 46.2% 3.9% $147.1K
Kenya $5.04 $4.71 6.6% 0.0% $1,145

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.57 $2.40 63.5% 7.1% $45.6K
Kenya $14.21 $12.23 14.0% 0.2% $41.5K

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $120,828.32 $13,456.37 21.3% 9.7% $9.95 2
Banu Iran $43,001.10 -$2,237.89 -1.1% 3.6% $4.02 5

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (24.9%) and average share (0.68%).

⭐ Stars · 10

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز گول جیبسوفیل ئیرانی roz ئیرانی گرین هاوس زنبوری ئیرانی ابایی ئیرانی (ورق صالون) جیلبرا ئیرانی

🚚 Volume drivers · 3

Big sales but thin margin. Small price or cost improvements here move a lot of money.

کاج ئیرانی 0 0 0 رشتی روز Roze هلندی roz ئیرانی الوند

💎 Niche gems · 47

Good margin but small sales. Promote, display or bundle them to grow.

برگ ئارالیا ئیرانی (نجمە) بابونه ئیرانی قرنفل شاخه ئیرانی لیسیانتوس ئیرانی لویزیانا ڤیرونیکا ئیرانی بامبو ئیرانی

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
96.6
 ⭐ Stars 27.56% 53.2% 12.2% 46.5% ▼ 35.9%
2 کاج ئیرانی 0 0 0 رشتی
65.9
 🚚 Volume drivers 11.36% 50.5% 13.81% 19.1% ▼ 22.0%
3 گول جیبسوفیل ئیرانی
47.6
 ⭐ Stars 11.82% 21.0% 3.81% 63.5% ▼ 70.5%
4 roz ئیرانی گرین هاوس
41.8
 ⭐ Stars 10.88% 8.9% 8.3% 32.9% ▼ 100.0%
5 روز Roze هلندی
35.3
 🚚 Volume drivers 5.64% 13.1% 10.08% 21.3% ▼ 100.0%
6 زنبوری ئیرانی
32.4
 ⭐ Stars 5.67% 13.5% 1.99% 57.0% ▼ 38.1%
7 ابایی ئیرانی (ورق صالون)
28.6
 ⭐ Stars 4.09% 12.6% 1.75% 47.4% ▼ 51.7%
8 جیلبرا ئیرانی
27.9
 ⭐ Stars 4.13% 10.8% 1.26% 65.6% ▼ 53.4%
9 برگ ئارالیا ئیرانی (نجمە)
23.8
 💎 Niche gems 1.65% 11.8% 0.56% 59.9% ▼ 50.0%
10 روز Roze ئیرانی 10شاخه
21.9
 ⭐ Stars 3.34% 4.9% 1.74% 40.8% ▼ 100.0%
11 اکالیپتوس ئیرانی
20.9
 ⭐ Stars 2.23% 8.7% 1.2% 39.4% ▼ 36.8%
12 بابونه ئیرانی
19.7
 💎 Niche gems 1.12% 5.1% 0.48% 51.7% ▼ 71.8%
13 قرنفل شاخه ئیرانی
19.7
 💎 Niche gems 1.53% 3.8% 0.46% 66.6% ▼ 98.3%
14 گول به یبی روز ئیرانی
19.2
 ⭐ Stars 2.82% 3.2% 1.47% 38.3% ▼ 100.0%
15 لیسیانتوس ئیرانی لویزیانا
19.2
 💎 Niche gems 1.44% 2.8% 0.5% 58.3% ▼ 27.3%
16 ڤیرونیکا ئیرانی
17.8
 💎 Niche gems 0.8% 2.5% 0.3% 54.2% ▼ 44.2%
17 بامبو ئیرانی
17.8
 💎 Niche gems 1.12% 1.5% 0.31% 73.4% ▼ 57.5%
18 گول لیمونیوم ئیرانی
17.5
 💎 Niche gems 0.77% 2.1% 0.25% 63.5% ▼ 27.6%
19 roz ئیرانی الوند
17.3
 🚚 Volume drivers 3.24% 3.4% 4.7% 14.0% ▼ 100.0%
20 اسپراگوس ئیرانی (هوا)
17.2
 💎 Niche gems 0.49% 2.7% 0.2% 52.1% ▼ 92.1%
21 الستر
16.9
 💎 Niche gems 0.41% 4.0% 0.27% 46.9% ▲ 17.5%
22 انجیری ئیرانی 0 0 0 قفــص صدری
16.5
 💎 Niche gems 0.34% 1.8% 0.12% 63.1% ▼ 76.7%
23 مخلصه ئیرانی
16.3
 💎 Niche gems 0.36% 1.3% 0.1% 77.2% ▼ 93.7%
24 آستر ئیرانی
16.2
 💎 Niche gems 0.42% 0.9% 0.13% 64.2% ▼ 14.7%
25 لاوسون
16.1
 💎 Niche gems 0.36% 1.1% 0.09% 80.2% ▼ 100.0%
26 گلایول ئیرانی گلادیولس
16.1
 ⭐ Stars 1.02% 9.1% 1.77% 26.1% ▼ 49.0%
27 السترومریا ئیرانی الستر
16.1
 💎 Niche gems 0.29% 1.2% 0.09% 65.6% ▼ 100.0%
28 قرنفل ئیرانی
16.1
 💎 Niche gems 0.77% 3.7% 0.37% 42.3% ▼ 58.6%
29 گه ردی ئیرانی
16.1
 💎 Niche gems 0.38% 0.8% 0.1% 80.7% ▼ 88.6%
30 خه زه
16.0
 💎 Niche gems 0.45% 0.3% 0.11% 78.7% ▼ 97.6%
31 سیکاس 0 0 0 کوتاە
15.7
 💎 Niche gems 0.16% 0.8% 0.04% 76.8% ▼ 63.5%
32 گول نرگس ئیرانی
15.6
 💎 Niche gems 0.2% 0.4% 0.07% 60.2% —
33 سیکاس بلند
15.6
 💎 Niche gems 0.13% 0.7% 0.04% 76.8% ▲ 1227.9%
34 قلم پو(حوسنی یوسف) ئیرانی
15.4
 💎 Niche gems 0.13% 0.4% 0.03% 78.1% ▼ 88.4%
35 کاج ئیرانی 0 0 0 نوئل
15.4
 💎 Niche gems 0.12% 0.4% 0.05% 49.9% —
36 ریشه
15.3
 💎 Niche gems 0.13% 0.2% 0.04% 69.9% ▼ 80.6%
37 تاج خروس ئیرانی
15.3
 💎 Niche gems 0.07% 0.4% 0.02% 82.8% ▼ 26.4%
38 ئاچیلا ئیرانی
15.3
 💎 Niche gems 0.04% 0.5% 0.02% 56.6% ▲ 30.7%
39 افشان ئیرانی
15.3
 💎 Niche gems 0.07% 0.3% 0.02% 82.9% ▲ 371.9%
40 برگ استر ئیرانی 0 0 0 ورق استر
15.3
 💎 Niche gems 0.07% 0.3% 0.02% 77.2% —
41 بابونه ئیرانی مینی
15.2
 💎 Niche gems 0.05% 0.3% 0.02% 68.4% ▼ 47.9%
42 شمشاد
15.2
 💎 Niche gems 0.04% 0.3% 0.01% 78.8% ▼ 100.0%
43 دکمه ای
15.2
 💎 Niche gems 0.04% 0.3% 0.01% 69.9% —
44 نه خلی مورداب ئیرانی
15.2
 💎 Niche gems 0.05% 0.2% 0.01% 72.7% ▼ 79.3%
45 میمون ئیرانی
15.1
 💎 Niche gems 0.02% 0.2% 0.01% 50.6% ▼ 100.0%
46 لیندا ئیرانی
15.1
 💎 Niche gems 0.02% 0.2% 0.0% 84.2% ▼ 100.0%
47 گه لا اکوبا
15.1
 💎 Niche gems 0.01% 0.2% 0.0% 70.7% —
48 ئنیرجیوم ئیرانی
15.1
 💎 Niche gems 0.02% 0.1% 0.01% 63.0% ▼ 100.0%
49 داوودی ئیرانی بابونه ای
15.1
 💎 Niche gems 0.02% 0.1% 0.01% 91.3% ▼ 100.0%
50 کاج ئیرانی 0 0 0 لاوسون بزرگ
15.1
 💎 Niche gems 0.01% 0.1% 0.0% 77.8% ▼ 100.0%
51 گول همیشه بهار ئیرانی
15.1
 💎 Niche gems 0.02% 0.1% 0.01% 82.8% ▼ 100.0%
52 کراسپدیا ئیرانی
15.1
 💎 Niche gems 0.01% 0.1% 0.0% 59.8% ▼ 100.0%
53 گول شیرشیرک ئیرانی
15.0
 💎 Niche gems 0.01% 0.1% 0.0% 83.6% ▼ 100.0%
54 دراسینا ئیرانی 0 0 0 سور
15.0
 💎 Niche gems 0.0% 0.1% 0.0% 69.2% —
55 roz ئیرانی جغجغە
15.0
 💎 Niche gems 0.0% 0.1% 0.0% 69.7% ▼ 100.0%
56 فرزیا ئیرانی 0 0 0
15.0
 💎 Niche gems 0.01% 0.0% 0.0% 58.4% —
57 بومادران ئیرانی
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 69.8% ▼ 100.0%
58 برگ فتونیا
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 50.9% ▼ 100.0%
59 دراسینا 0 0 0 که سک
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 73.2% —
60 پولکی ئیرانی
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 63.5% ▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $506,952.72 42.4% $29,614.82 11.9% 5.6% $6.34 33
Greenery $197,452.70 16.5% $43,247.00 24.7% 3.5% $1.60 28
Chrysanthemum $147,065.41 12.3% $65,124.66 46.2% 3.9% $0.74 4
Baby Rose $116,102.78 9.7% $16,574.42 19.7% 7.3% $7.05 19
Gypsophila $45,609.59 3.8% $28,001.11 63.5% 7.1% $6.57 1
Lily $38,541.83 3.2% -$5,985.65 7.3% 17.1% $15.68 2
Flower $30,675.24 2.6% $16,682.67 56.0% 8.4% $5.21 22
Others $24,227.61 2.0% $10,656.57 47.4% 5.8% $4.70 3
Gladiolus $21,810.26 1.8% $2,462.92 25.9% 18.4% $0.54 2
Gerbera $15,117.43 1.3% $9,783.56 65.6% 2.8% $3.38 1
Carnation $10,389.10 0.9% $5,760.34 56.7% 3.3% $2.10 3
Sunflower $10,025.14 0.8% $649.17 14.7% 8.5% $0.53 1
Other Flower $7,919.71 0.7% $3,611.24 51.2% 11.0% $5.02 13
Anthurium $6,587.22 0.6% $1,441.85 23.8% 3.4% $12.87 3
Lisianthus $6,020.38 0.5% $3,419.65 58.3% 4.6% $2.03 1
Veronica $3,582.13 0.3% $1,903.14 54.2% 2.2% $1.97 1
Statice / Limonium $2,964.23 0.2% $1,818.44 63.5% 6.6% $6.31 1
Aster $1,976.77 0.2% $1,179.09 62.2% 3.6% $2.14 3
Alstroemeria $1,083.11 0.1% $692.19 65.6% 4.5% $3.22 1
Stock $843.68 0.1% $308.65 37.2% 1.0% $8.61 2
Tulip $491.92 0.0% $66.01 13.4% 0.0% $6.23 1
Orchid $115.81 0.0% -$125.49 -18.0% 40.0% $12.87 1
Eryngium $76.17 0.0% $47.40 63.0% 2.0% $1.55 1
Accessory / Packaging $64.75 0.0% -$69.68 23.2% 63.3% $5.89 2
Peony $35.65 0.0% -$49.72 -43.7% 40.0% $5.94 1
Freesia $35.47 0.0% $20.71 58.4% 0.0% $1.18 1

Most profitable products

  1. 1داوودی ئیرانی کریز+$65,267.98
  2. 2گول جیبسوفیل ئیرانی+$28,001.11
  3. 3کاج ئیرانی 0 0 0 رشتی+$26,900.54
  4. 4roz ئیرانی گرین هاوس+$25,761.78
  5. 5زنبوری ئیرانی+$13,426.33
  6. 6روز Roze هلندی+$13,348.22
  7. 7جیلبرا ئیرانی+$9,783.56
  8. 8ابایی ئیرانی (ورق صالون)+$9,684.96
  9. 9روز Roze ئیرانی 10شاخه+$7,899.88
  10. 10roz ئیرانی الوند+$7,663.91

Biggest loss-makers

  1. 1roz ئیرانی محمودی 10شاخە-$6,248.25
  2. 2لیلیوم ئیرانی اریانتال-$6,128.55
  3. 3roz ئیرانی بانوی رز 10-$3,944.47
  4. 4روز Roze ئیرانی 10شاخەی طالبی-$3,938.83
  5. 5روز Roze ئیرانی ظفرابادی 10شاخە-$2,985.22
  6. 6بەیبی روز ئیرانی رمضانی-$2,858.83
  7. 7روز Roze ئیرانی رمضانی 10 شاخە-$2,307.86
  8. 8روز Roze ئیرانی دوست محمدی 10 شاخە-$2,288.68
  9. 9roz ئیرانی حیدری 10شاخە-$1,835.18
  10. 10roz ئیرانی حسینی 10-$1,818.96

Country, farmer and type come from the “Product List” sheet in the Excel file.