Flower Shop العربية

Baghdad · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$1.20M

Share of revenue: 63.9%

Net profit
$236.8K
Margin
24.9%
Non-revenue
$61.5K · 5.9%
Avg Selling Price
$2.32
Avg cost
$1.74
Products
151

ROI: 24.7%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.34 $5.59 11.9% 5.6% $507.0K
Kenya $6.83 $6.20 9.3% 1.1% $434.7K
Erbil (local) $5.73 $3.10 46.0% 19.3% $9,140

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $7.05 $5.66 19.7% 7.3% $116.1K
Kenya $7.26 $6.61 8.9% 0.5% $147.1K
Erbil (local) $6.10 $3.77 38.2% 2.2% $5,963

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.60 $1.20 24.7% 3.5% $197.5K
Others $12.25 $9.00 26.6% 0.5% $7,610

Best margin: Others Lowest cost per item: Iran

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.74 $0.40 46.2% 3.9% $147.1K
Kenya $5.04 $4.71 6.6% 0.0% $1,145

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.57 $2.40 63.5% 7.1% $45.6K
Kenya $14.21 $12.23 14.0% 0.2% $41.5K

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $120,828.32 $13,456.37 21.3% 9.7% $9.95 2
Banu Iran $43,001.10 -$2,237.89 -1.1% 3.6% $4.02 5

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (24.9%) and average share (3.85%).

⭐ Stars · 1

Big sales and good margin. Protect them: never run out, keep the price.

Chrysanthemum

🚚 Volume drivers · 3

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Rose Greenery Baby Rose

💎 Niche gems · 15

Good margin but small sales. Promote, display or bundle them to grow.

Gypsophila Flower Others Gerbera Carnation Other Flower

⚪ Low priority · 3

Small sales and thin margin. Order on demand or consider dropping.

Anthurium Sunflower Tulip

🔻 Losing money · 4

Lose money overall. Fix the price or stop buying.

Accessory / Packaging Lily Orchid Peony

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Chrysanthemum
80.5
 ⭐ Stars 27.5% 53.7% 12.3% 46.2% ▼ 34.5%
2 Rose
66.7
 🚚 Volume drivers 12.5% 64.4% 42.4% 11.9% ▼ 63.7%
3 Greenery
65.3
 🚚 Volume drivers 18.26% 60.7% 16.51% 24.7% ▼ 27.3%
4 Gypsophila
42.2
 💎 Niche gems 11.82% 21.0% 3.81% 63.5% ▼ 70.5%
5 Flower
33.2
 💎 Niche gems 7.04% 17.3% 2.57% 56.0% ▼ 43.7%
6 Baby Rose
28.9
 🚚 Volume drivers 7.0% 21.1% 9.71% 19.7% ▼ 77.1%
7 Others
27.8
 💎 Niche gems 4.5% 15.7% 2.03% 47.4% ▼ 42.8%
8 Gerbera
25.8
 💎 Niche gems 4.13% 10.8% 1.26% 65.6% ▼ 53.4%
9 Carnation
21.6
 💎 Niche gems 2.43% 6.9% 0.87% 56.7% ▼ 82.6%
10 Other Flower
20.1
 💎 Niche gems 1.52% 6.5% 0.66% 51.2% ▼ 69.6%
11 Lisianthus
18.4
 💎 Niche gems 1.44% 2.8% 0.5% 58.3% ▼ 27.3%
12 Veronica
17.3
 💎 Niche gems 0.8% 2.5% 0.3% 54.2% ▼ 44.2%
13 Statice / Limonium
17.1
 💎 Niche gems 0.77% 2.1% 0.25% 63.5% ▼ 27.6%
14 Aster
16.3
 💎 Niche gems 0.5% 1.4% 0.17% 62.2% ▼ 30.6%
15 Alstroemeria
15.9
 💎 Niche gems 0.29% 1.2% 0.09% 65.6% ▼ 100.0%
16 Eryngium
15.1
 💎 Niche gems 0.02% 0.1% 0.01% 63.0% ▼ 100.0%
17 Freesia
15.0
 💎 Niche gems 0.01% 0.0% 0.0% 58.4% —
18 Gladiolus
13.8
 💎 Niche gems 1.04% 9.4% 1.82% 25.9% ▼ 44.0%
19 Stock
11.5
 💎 Niche gems 0.13% 0.4% 0.07% 37.2% ▼ 100.0%
20 Anthurium
9.3
 ⚪ Low priority 0.61% 2.7% 0.55% 23.8% ▼ 30.9%
21 Sunflower
8.3
 ⚪ Low priority 0.27% 7.8% 0.84% 14.7% ▼ 43.1%
22 Accessory / Packaging
7.0
 🔻 Losing money -0.03% 0.1% 0.01% 23.2% ▼ 15.8%
23 Lily
6.1
 🔻 Losing money -2.53% 6.2% 3.22% 7.3% ▼ 71.7%
24 Tulip
4.2
 ⚪ Low priority 0.03% 0.2% 0.04% 13.4% ▼ 100.0%
25 Orchid
0.0
 🔻 Losing money -0.05% 0.1% 0.01% -18.0% ▼ 100.0%
26 Peony
0.0
 🔻 Losing money -0.02% 0.0% 0.0% -43.7% ▼ 62.9%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $506,952.72 42.4% $29,614.82 11.9% 5.6% $6.34 33
Greenery $197,452.70 16.5% $43,247.00 24.7% 3.5% $1.60 28
Chrysanthemum $147,065.41 12.3% $65,124.66 46.2% 3.9% $0.74 4
Baby Rose $116,102.78 9.7% $16,574.42 19.7% 7.3% $7.05 19
Gypsophila $45,609.59 3.8% $28,001.11 63.5% 7.1% $6.57 1
Lily $38,541.83 3.2% -$5,985.65 7.3% 17.1% $15.68 2
Flower $30,675.24 2.6% $16,682.67 56.0% 8.4% $5.21 22
Others $24,227.61 2.0% $10,656.57 47.4% 5.8% $4.70 3
Gladiolus $21,810.26 1.8% $2,462.92 25.9% 18.4% $0.54 2
Gerbera $15,117.43 1.3% $9,783.56 65.6% 2.8% $3.38 1
Carnation $10,389.10 0.9% $5,760.34 56.7% 3.3% $2.10 3
Sunflower $10,025.14 0.8% $649.17 14.7% 8.5% $0.53 1
Other Flower $7,919.71 0.7% $3,611.24 51.2% 11.0% $5.02 13
Anthurium $6,587.22 0.6% $1,441.85 23.8% 3.4% $12.87 3
Lisianthus $6,020.38 0.5% $3,419.65 58.3% 4.6% $2.03 1
Veronica $3,582.13 0.3% $1,903.14 54.2% 2.2% $1.97 1
Statice / Limonium $2,964.23 0.2% $1,818.44 63.5% 6.6% $6.31 1
Aster $1,976.77 0.2% $1,179.09 62.2% 3.6% $2.14 3
Alstroemeria $1,083.11 0.1% $692.19 65.6% 4.5% $3.22 1
Stock $843.68 0.1% $308.65 37.2% 1.0% $8.61 2
Tulip $491.92 0.0% $66.01 13.4% 0.0% $6.23 1
Orchid $115.81 0.0% -$125.49 -18.0% 40.0% $12.87 1
Eryngium $76.17 0.0% $47.40 63.0% 2.0% $1.55 1
Accessory / Packaging $64.75 0.0% -$69.68 23.2% 63.3% $5.89 2
Peony $35.65 0.0% -$49.72 -43.7% 40.0% $5.94 1
Freesia $35.47 0.0% $20.71 58.4% 0.0% $1.18 1

Most profitable products

  1. 1داوودی ئیرانی کریز+$65,267.98
  2. 2گول جیبسوفیل ئیرانی+$28,001.11
  3. 3کاج ئیرانی 0 0 0 رشتی+$26,900.54
  4. 4roz ئیرانی گرین هاوس+$25,761.78
  5. 5زنبوری ئیرانی+$13,426.33
  6. 6روز Roze هلندی+$13,348.22
  7. 7جیلبرا ئیرانی+$9,783.56
  8. 8ابایی ئیرانی (ورق صالون)+$9,684.96
  9. 9روز Roze ئیرانی 10شاخه+$7,899.88
  10. 10roz ئیرانی الوند+$7,663.91

Biggest loss-makers

  1. 1roz ئیرانی محمودی 10شاخە-$6,248.25
  2. 2لیلیوم ئیرانی اریانتال-$6,128.55
  3. 3roz ئیرانی بانوی رز 10-$3,944.47
  4. 4روز Roze ئیرانی 10شاخەی طالبی-$3,938.83
  5. 5روز Roze ئیرانی ظفرابادی 10شاخە-$2,985.22
  6. 6بەیبی روز ئیرانی رمضانی-$2,858.83
  7. 7روز Roze ئیرانی رمضانی 10 شاخە-$2,307.86
  8. 8روز Roze ئیرانی دوست محمدی 10 شاخە-$2,288.68
  9. 9roz ئیرانی حیدری 10شاخە-$1,835.18
  10. 10roz ئیرانی حسینی 10-$1,818.96

Country, farmer and type come from the “Product List” sheet in the Excel file.