Flower Shop العربية

Baghdad · All Months

Kenya

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Kenya

$628.0K

Share of revenue: 33.6%

Net profit
$55.1K
Margin
9.5%
Non-revenue
$4,804 · 0.9%
Avg Selling Price
$7.17
Avg cost
$6.48
Products
34

ROI: 9.6%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.34 $5.59 11.9% 5.6% $507.0K
Kenya $6.83 $6.20 9.3% 1.1% $434.7K
Erbil (local) $5.73 $3.10 46.0% 19.3% $9,140

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $7.05 $5.66 19.7% 7.3% $116.1K
Kenya $7.26 $6.61 8.9% 0.5% $147.1K
Erbil (local) $6.10 $3.77 38.2% 2.2% $5,963

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.74 $0.40 46.2% 3.9% $147.1K
Kenya $5.04 $4.71 6.6% 0.0% $1,145

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.57 $2.40 63.5% 7.1% $45.6K
Kenya $14.21 $12.23 14.0% 0.2% $41.5K

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Subati Kenya $162,990.63 $21,269.73 13.2% 0.2% $6.44 8
Kikwetu Kenya $13,844.57 $1,624.57 12.8% 1.1% $5.55 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (9.5%) and average share (3.03%).

⭐ Stars · 5

Big sales and good margin. Protect them: never run out, keep the price.

روز Roze کینی سوباتى به یبی روز کینی روز Roze کینی روز الوان بەیبی روز کینی سوباتی گول جیبسوفیل کینی

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze کینی ايفر ريد روز Roze کینی Madam Red

💎 Niche gems · 12

Good margin but small sales. Promote, display or bundle them to grow.

roz کینی mandala به یبی روز کینی سوباتی احمر roz کینی Madam Red Subati الستر کینی السترومیریا Alstromeria گول لیمونیوم کینی roz کینی Kikwetu

⚪ Low priority · 5

Small sales and thin margin. Order on demand or consider dropping.

ever red کینی Kikwetu ever red کینی سوباتی داوودی کینی roz کینی سوباتي كروب لیسیانتوس کینی Lisiantus

🔻 Losing money · 9

Lose money overall. Fix the price or stop buying.

بەیبی روز کینی سور روز Roze کینی جوميليا ئافتابگردان کینی عباد شمس roz کینی پیونی-گاردن روز Roze کینی مدام رید 70cm بەیبی روز کینی سوباتی احمر

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 روز Roze کینی سوباتى
79.0
 ⭐ Stars 17.28% 44.6% 13.82% 11.2% ▼ 13.4%
2 روز Roze کینی ايفر ريد
75.0
 🚚 Volume drivers 16.6% 26.2% 26.01% 6.4% ▼ 99.9%
3 به یبی روز کینی
70.1
 ⭐ Stars 16.67% 34.0% 10.79% 14.1% ▼ 35.0%
4 روز Roze کینی روز الوان
63.4
 ⭐ Stars 13.44% 38.4% 7.72% 16.1% ▼ 88.9%
5 بەیبی روز کینی سوباتی
58.3
 ⭐ Stars 15.22% 21.1% 8.54% 15.7% ▲ 127.8%
6 روز Roze کینی Madam Red
49.4
 🚚 Volume drivers 10.54% 21.4% 14.12% 7.2% ▼ 100.0%
7 گول جیبسوفیل کینی
47.6
 ⭐ Stars 10.2% 26.5% 6.47% 14.0% ▼ 4.7%
8 roz کینی mandala
19.9
 💎 Niche gems 2.65% 14.1% 2.03% 14.2% ▼ 50.9%
9 به یبی روز کینی سوباتی احمر
18.0
 💎 Niche gems 2.05% 1.2% 0.44% 40.8% —
10 roz کینی Madam Red Subati
16.8
 💎 Niche gems 3.73% 3.1% 2.08% 16.0% ▼ 52.4%
11 الستر کینی السترومیریا Alstromeria
15.9
 💎 Niche gems 0.21% 0.7% 0.03% 71.0% ▼ 100.0%
12 گول لیمونیوم کینی
15.0
 💎 Niche gems 0.7% 0.5% 0.14% 43.5% —
13 roz کینی Kikwetu
14.3
 💎 Niche gems 1.44% 10.7% 0.98% 14.2% ▲ 308.7%
14 roz کینی Rhodos
9.9
 💎 Niche gems 0.3% 0.8% 0.09% 28.9% —
15 roz کینی Madam Red Kikwetu
7.8
 💎 Niche gems 0.41% 1.2% 0.23% 20.0% ▲ 680.8%
16 ever red کینی Kikwetu
7.1
 ⚪ Low priority 0.64% 4.5% 0.69% 8.3% —
17 روز کینی
6.8
 💎 Niche gems 0.07% 0.4% 0.03% 21.2% —
18 بەیبی روز کینی سور
6.8
 🔻 Losing money -11.83% 7.7% 3.21% -30.7% ▼ 100.0%
19 بەیبی روز کینی Kikwetu
6.8
 💎 Niche gems 0.45% 2.7% 0.31% 13.2% —
20 روز Roze کینی جوميليا
6.1
 🔻 Losing money -0.21% 3.2% 0.36% 13.5% ▼ 100.0%
21 ئنیرجیوم کینی eryngium
4.7
 💎 Niche gems 0.22% 0.6% 0.16% 12.5% ▼ 100.0%
22 جیبسوفیل کینی سوباتی
4.1
 💎 Niche gems 0.17% 0.2% 0.13% 11.6% —
23 ئافتابگردان کینی عباد شمس
3.8
 🔻 Losing money -0.06% 0.5% 0.01% 11.8% ▼ 100.0%
24 ever red کینی سوباتی
3.6
 ⚪ Low priority 0.22% 3.1% 0.63% 3.0% —
25 داوودی کینی
3.4
 ⚪ Low priority 0.14% 1.7% 0.18% 6.6% —
26 roz کینی پیونی-گاردن
3.3
 🔻 Losing money -0.6% 3.1% 0.26% 4.4% ▼ 66.5%
27 roz کینی سوباتي كروب
3.2
 ⚪ Low priority 0.16% 0.2% 0.16% 8.5% —
28 لیسیانتوس کینی Lisiantus
2.7
 ⚪ Low priority 0.08% 0.1% 0.09% 8.0% —
29 روز Roze کینی مدام رید 70cm
2.0
 🔻 Losing money -0.16% 0.0% 0.01% 6.7% —
30 بەیبی روز کینی سوباتی احمر
0.3
 🔻 Losing money -0.23% 0.4% 0.15% -13.5% ▼ 100.0%
31 carnation کینی carnation
0.2
 🔻 Losing money -0.05% 0.3% 0.07% -6.5% —
32 دايانثس کینی Dianthes
0.1
 🔻 Losing money -0.28% 0.2% 0.05% -51.6% —
33 ڤیرونیکا کینی فيرونيكا
0.0
 🔻 Losing money -0.17% 0.0% 0.02% -100.9% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Kenya

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $434,676.93 69.2% $36,649.37 9.3% 1.1% $6.83 17
Baby Rose $147,143.94 23.4% $12,308.33 8.9% 0.5% $7.26 6
Gypsophila $41,464.68 6.6% $5,715.78 14.0% 0.2% $14.21 2
Chrysanthemum $1,145.06 0.2% $76.06 6.6% 0.0% $5.04 1
Eryngium $1,015.74 0.2% $121.74 12.5% 0.5% $5.24 1
Statice / Limonium $888.36 0.1% $386.36 43.5% 0.0% $12.17 1
Carnation $761.67 0.1% -$186.23 -24.5% 0.0% $4.28 2
Lisianthus $535.59 0.1% $42.59 8.0% 0.0% $7.65 1
Alstroemeria $205.84 0.0% $115.95 71.0% 33.3% $3.55 1
Veronica $94.59 0.0% -$95.41 -100.9% 0.0% $4.73 1
Sunflower $85.54 0.0% -$30.46 11.8% 35.0% $6.58 1

Most profitable products

  1. 1روز Roze کینی سوباتى+$9,523.28
  2. 2به یبی روز کینی+$9,187.33
  3. 3روز Roze کینی ايفر ريد+$9,146.17
  4. 4بەیبی روز کینی سوباتی+$8,388.76
  5. 5روز Roze کینی روز الوان+$7,404.56
  6. 6روز Roze کینی Madam Red+$5,807.60
  7. 7گول جیبسوفیل کینی+$5,622.29
  8. 8roz کینی Madam Red Subati+$2,056.43
  9. 9roz کینی mandala+$1,460.40
  10. 10به یبی روز کینی سوباتی احمر+$1,130.14

Biggest loss-makers

  1. 1بەیبی روز کینی سور-$6,518.03
  2. 2roz کینی پیونی-گاردن-$328.67
  3. 3دايانثس کینی Dianthes-$156.30
  4. 4بەیبی روز کینی سوباتی احمر-$128.81
  5. 5روز Roze کینی جوميليا-$115.95
  6. 6ڤیرونیکا کینی فيرونيكا-$95.41
  7. 7روز Roze کینی مدام رید 70cm-$87.86
  8. 8ئافتابگردان کینی عباد شمس-$30.46
  9. 9carnation کینی carnation-$29.93
  10. 10roz کینی Flamingo-$5.20

Country, farmer and type come from the “Product List” sheet in the Excel file.