Flower Shop العربية

Baghdad · All Months

Kenya

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Kenya

$628.0K

Share of revenue: 33.6%

Net profit
$55.1K
Margin
9.5%
Non-revenue
$4,804 · 0.9%
Avg Selling Price
$7.17
Avg cost
$6.48
Products
34

ROI: 9.6%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.34 $5.59 11.9% 5.6% $507.0K
Kenya $6.83 $6.20 9.3% 1.1% $434.7K
Erbil (local) $5.73 $3.10 46.0% 19.3% $9,140

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $7.05 $5.66 19.7% 7.3% $116.1K
Kenya $7.26 $6.61 8.9% 0.5% $147.1K
Erbil (local) $6.10 $3.77 38.2% 2.2% $5,963

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.74 $0.40 46.2% 3.9% $147.1K
Kenya $5.04 $4.71 6.6% 0.0% $1,145

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.57 $2.40 63.5% 7.1% $45.6K
Kenya $14.21 $12.23 14.0% 0.2% $41.5K

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Subati Kenya $162,990.63 $21,269.73 13.2% 0.2% $6.44 8
Kikwetu Kenya $13,844.57 $1,624.57 12.8% 1.1% $5.55 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (9.5%) and average share (9.09%).

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Rose Baby Rose

💎 Niche gems · 4

Good margin but small sales. Promote, display or bundle them to grow.

Gypsophila Alstroemeria Statice / Limonium Eryngium

⚪ Low priority · 2

Small sales and thin margin. Order on demand or consider dropping.

Chrysanthemum Lisianthus

🔻 Losing money · 3

Lose money overall. Fix the price or stop buying.

Sunflower Carnation Veronica

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Rose
87.8
 🚚 Volume drivers 66.51% 86.0% 69.21% 9.3% ▼ 47.3%
2 Baby Rose
37.1
 🚚 Volume drivers 22.34% 49.1% 23.43% 8.9% ▲ 28.6%
3 Gypsophila
20.1
 💎 Niche gems 10.37% 26.7% 6.6% 14.0% ▲ 18.7%
4 Alstroemeria
15.3
 💎 Niche gems 0.21% 0.7% 0.03% 71.0% ▼ 100.0%
5 Statice / Limonium
13.7
 💎 Niche gems 0.7% 0.5% 0.14% 43.5% —
6 Eryngium
4.1
 💎 Niche gems 0.22% 0.6% 0.16% 12.5% ▼ 100.0%
7 Sunflower
3.7
 🔻 Losing money -0.06% 0.5% 0.01% 11.8% ▼ 100.0%
8 Chrysanthemum
2.6
 ⚪ Low priority 0.14% 1.7% 0.18% 6.6% —
9 Lisianthus
2.5
 ⚪ Low priority 0.08% 0.1% 0.09% 8.0% —
10 Carnation
0.2
 🔻 Losing money -0.34% 0.5% 0.12% -24.5% —
11 Veronica
0.0
 🔻 Losing money -0.17% 0.0% 0.02% -100.9% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Kenya

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $434,676.93 69.2% $36,649.37 9.3% 1.1% $6.83 17
Baby Rose $147,143.94 23.4% $12,308.33 8.9% 0.5% $7.26 6
Gypsophila $41,464.68 6.6% $5,715.78 14.0% 0.2% $14.21 2
Chrysanthemum $1,145.06 0.2% $76.06 6.6% 0.0% $5.04 1
Eryngium $1,015.74 0.2% $121.74 12.5% 0.5% $5.24 1
Statice / Limonium $888.36 0.1% $386.36 43.5% 0.0% $12.17 1
Carnation $761.67 0.1% -$186.23 -24.5% 0.0% $4.28 2
Lisianthus $535.59 0.1% $42.59 8.0% 0.0% $7.65 1
Alstroemeria $205.84 0.0% $115.95 71.0% 33.3% $3.55 1
Veronica $94.59 0.0% -$95.41 -100.9% 0.0% $4.73 1
Sunflower $85.54 0.0% -$30.46 11.8% 35.0% $6.58 1

Most profitable products

  1. 1روز Roze کینی سوباتى+$9,523.28
  2. 2به یبی روز کینی+$9,187.33
  3. 3روز Roze کینی ايفر ريد+$9,146.17
  4. 4بەیبی روز کینی سوباتی+$8,388.76
  5. 5روز Roze کینی روز الوان+$7,404.56
  6. 6روز Roze کینی Madam Red+$5,807.60
  7. 7گول جیبسوفیل کینی+$5,622.29
  8. 8roz کینی Madam Red Subati+$2,056.43
  9. 9roz کینی mandala+$1,460.40
  10. 10به یبی روز کینی سوباتی احمر+$1,130.14

Biggest loss-makers

  1. 1بەیبی روز کینی سور-$6,518.03
  2. 2roz کینی پیونی-گاردن-$328.67
  3. 3دايانثس کینی Dianthes-$156.30
  4. 4بەیبی روز کینی سوباتی احمر-$128.81
  5. 5روز Roze کینی جوميليا-$115.95
  6. 6ڤیرونیکا کینی فيرونيكا-$95.41
  7. 7روز Roze کینی مدام رید 70cm-$87.86
  8. 8ئافتابگردان کینی عباد شمس-$30.46
  9. 9carnation کینی carnation-$29.93
  10. 10roz کینی Flamingo-$5.20

Country, farmer and type come from the “Product List” sheet in the Excel file.