Flower Shop العربية

Baghdad · All Months

Origin

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$1.20M

Share of revenue: 63.9%

Net profit
$236.8K
Margin
24.9%
Non-revenue
$61.5K · 5.9%
Avg Selling Price
$2.32
Avg cost
$1.74
Products
151

ROI: 24.7%

Kenya

$628.0K

Share of revenue: 33.6%

Net profit
$55.1K
Margin
9.5%
Non-revenue
$4,804 · 0.9%
Avg Selling Price
$7.17
Avg cost
$6.48
Products
34

ROI: 9.6%

Erbil (local)

$16.1K

Share of revenue: 0.9%

Net profit
$5,583
Margin
43.1%
Non-revenue
$1,334 · 11.9%
Avg Selling Price
$5.31
Avg cost
$3.02
Products
6

ROI: 53.3%

Others

$31.5K

Share of revenue: 1.7%

Net profit
$6,394
Margin
21.9%
Non-revenue
$504 · 6.6%
Avg Selling Price
$5.59
Avg cost
$4.37
Products
20

ROI: 25.4%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.34 $5.59 11.9% 5.6% $507.0K
Kenya $6.83 $6.20 9.3% 1.1% $434.7K
Erbil (local) $5.73 $3.10 46.0% 19.3% $9,140

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $7.05 $5.66 19.7% 7.3% $116.1K
Kenya $7.26 $6.61 8.9% 0.5% $147.1K
Erbil (local) $6.10 $3.77 38.2% 2.2% $5,963

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.60 $1.20 24.7% 3.5% $197.5K
Others $12.25 $9.00 26.6% 0.5% $7,610

Best margin: Others Lowest cost per item: Iran

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.74 $0.40 46.2% 3.9% $147.1K
Kenya $5.04 $4.71 6.6% 0.0% $1,145

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.57 $2.40 63.5% 7.1% $45.6K
Kenya $14.21 $12.23 14.0% 0.2% $41.5K

Best margin: Iran Lowest cost per item: Iran

Country × product type

Sales and profit margin of each product type from each country (green = good margin, red = loss)

TypeIranKenyaErbil (local)Others
Rose $507.0K11.9% $434.7K9.3% $9,14046.0% —
Baby Rose $116.1K19.7% $147.1K8.9% $5,96338.2% —
Greenery $197.5K24.7% — — $7,61026.6%
Chrysanthemum $147.1K46.2% $1,1456.6% — —
Gypsophila $45.6K63.5% $41.5K14.0% — —
Lily $38.5K7.3% — — —
Flower $30.7K56.0% — — $75319.1%
Others $24.2K47.4% — — —
Accessory / Packaging $6523.2% — — $23.1K20.4%
Gladiolus $21.8K25.9% — — —
Gerbera $15.1K65.6% — — —
Carnation $10.4K56.7% $762-24.5% — —
Sunflower $10.0K14.7% $8611.8% — —
Other Flower $7,92051.2% — $95945.4% —

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Subati Kenya $162,990.63 $21,269.73 13.2% 0.2% $6.44 8
Hollandi Iran $120,828.32 $13,456.37 21.3% 9.7% $9.95 2
Banu Iran $43,001.10 -$2,237.89 -1.1% 3.6% $4.02 5
Mina Erbil (local) $16,061.95 $5,583.41 43.1% 11.9% $5.31 6
Kikwetu Kenya $13,844.57 $1,624.57 12.8% 1.1% $5.55 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (19.9%) and average share (0.48%).

⭐ Stars · 11

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز گول جیبسوفیل ئیرانی roz ئیرانی گرین هاوس روز Roze هلندی زنبوری ئیرانی ابایی ئیرانی (ورق صالون)

🚚 Volume drivers · 9

Big sales but thin margin. Small price or cost improvements here move a lot of money.

کاج ئیرانی 0 0 0 رشتی روز Roze کینی ايفر ريد روز Roze کینی سوباتى به یبی روز کینی روز Roze کینی روز الوان روز Roze کینی Madam Red

💎 Niche gems · 40

Good margin but small sales. Promote, display or bundle them to grow.

برگ ئارالیا ئیرانی (نجمە) بابونه ئیرانی قرنفل شاخه ئیرانی لیسیانتوس ئیرانی لویزیانا اسپری 0 0 0 کاسپین روز Roze مینا 50CM

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
96.6
 ⭐ Stars 21.48% 48.1% 7.8% 46.5% ▼ 35.9%
2 کاج ئیرانی 0 0 0 رشتی
65.9
 🚚 Volume drivers 8.85% 45.6% 8.82% 19.1% ▼ 22.0%
3 گول جیبسوفیل ئیرانی
47.6
 ⭐ Stars 9.21% 19.0% 2.44% 63.5% ▼ 70.5%
4 roz ئیرانی گرین هاوس
41.8
 ⭐ Stars 8.48% 8.0% 5.3% 32.9% ▼ 100.0%
5 روز Roze هلندی
35.3
 ⭐ Stars 4.39% 11.8% 6.44% 21.3% ▼ 100.0%
6 زنبوری ئیرانی
32.4
 ⭐ Stars 4.42% 12.2% 1.27% 57.0% ▼ 38.1%
7 روز Roze کینی ايفر ريد
31.9
 🚚 Volume drivers 3.01% 8.8% 8.73% 6.4% ▼ 99.9%
8 ابایی ئیرانی (ورق صالون)
28.6
 ⭐ Stars 3.19% 11.4% 1.12% 47.4% ▼ 51.7%
9 جیلبرا ئیرانی
27.9
 ⭐ Stars 3.22% 9.7% 0.81% 65.6% ▼ 53.4%
10 روز Roze کینی سوباتى
27.6
 🚚 Volume drivers 3.13% 15.1% 4.64% 11.2% ▼ 13.4%
11 به یبی روز کینی
24.0
 🚚 Volume drivers 3.02% 11.5% 3.62% 14.1% ▼ 35.0%
12 برگ ئارالیا ئیرانی (نجمە)
23.8
 💎 Niche gems 1.28% 10.7% 0.36% 59.9% ▼ 50.0%
13 روز Roze کینی روز الوان
22.0
 🚚 Volume drivers 2.44% 13.0% 2.59% 16.1% ▼ 88.9%
14 روز Roze ئیرانی 10شاخه
21.9
 ⭐ Stars 2.6% 4.4% 1.11% 40.8% ▼ 100.0%
15 اکالیپتوس ئیرانی
20.9
 ⭐ Stars 1.74% 7.9% 0.76% 39.4% ▼ 36.8%
16 روز Roze کینی Madam Red
20.2
 🚚 Volume drivers 1.91% 7.2% 4.74% 7.2% ▼ 100.0%
17 بەیبی روز کینی سوباتی
20.1
 🚚 Volume drivers 2.76% 7.1% 2.86% 15.7% ▲ 127.8%
18 بابونه ئیرانی
19.7
 💎 Niche gems 0.87% 4.6% 0.31% 51.7% ▼ 71.8%
19 قرنفل شاخه ئیرانی
19.7
 💎 Niche gems 1.19% 3.4% 0.3% 66.6% ▼ 98.3%
20 گول به یبی روز ئیرانی
19.2
 ⭐ Stars 2.2% 2.9% 0.94% 38.3% ▼ 100.0%
21 لیسیانتوس ئیرانی لویزیانا
19.2
 💎 Niche gems 1.13% 2.6% 0.32% 58.3% ▼ 27.3%
22 اسپری 0 0 0 کاسپین
18.5
 💎 Niche gems 0.81% 3.2% 0.31% 48.6% ▼ 71.9%
23 روز Roze مینا 50CM
18.0
 💎 Niche gems 0.79% 3.7% 0.42% 45.4% ▼ 100.0%
24 ڤیرونیکا ئیرانی
17.8
 💎 Niche gems 0.63% 2.3% 0.19% 54.2% ▼ 44.2%
25 بامبو ئیرانی
17.8
 💎 Niche gems 0.87% 1.3% 0.2% 73.4% ▼ 57.5%
26 گول لیمونیوم ئیرانی
17.5
 💎 Niche gems 0.6% 1.9% 0.16% 63.5% ▼ 27.6%
27 roz ئیرانی الوند
17.3
 🚚 Volume drivers 2.52% 3.1% 3.0% 14.0% ▼ 100.0%
28 اسپراگوس ئیرانی (هوا)
17.2
 💎 Niche gems 0.38% 2.4% 0.13% 52.1% ▼ 92.1%
29 گول جیبسوفیل کینی
17.2
 🚚 Volume drivers 1.85% 9.0% 2.17% 14.0% ▼ 4.7%
30 الستر
16.9
 💎 Niche gems 0.32% 3.6% 0.17% 46.9% ▲ 17.5%
31 انجیری ئیرانی 0 0 0 قفــص صدری
16.5
 💎 Niche gems 0.27% 1.6% 0.08% 63.1% ▼ 76.7%
32 مخلصه ئیرانی
16.3
 💎 Niche gems 0.28% 1.2% 0.06% 77.2% ▼ 93.7%
33 آستر ئیرانی
16.2
 💎 Niche gems 0.33% 0.8% 0.08% 64.2% ▼ 14.7%
34 باکس 0 0 0 love
16.2
 💎 Niche gems 0.33% 0.9% 0.06% 95.7% ▲ 17.2%
35 لاوسون
16.1
 💎 Niche gems 0.28% 1.0% 0.06% 80.2% ▼ 100.0%
36 گلایول ئیرانی گلادیولس
16.1
 ⭐ Stars 0.79% 8.2% 1.13% 26.1% ▼ 49.0%
37 السترومریا ئیرانی الستر
16.1
 💎 Niche gems 0.23% 1.0% 0.06% 65.6% ▼ 100.0%
38 قرنفل ئیرانی
16.1
 💎 Niche gems 0.6% 3.3% 0.24% 42.3% ▼ 58.6%
39 گه ردی ئیرانی
16.1
 💎 Niche gems 0.3% 0.7% 0.07% 80.7% ▼ 88.6%
40 خه زه
16.0
 💎 Niche gems 0.35% 0.3% 0.07% 78.7% ▼ 97.6%
41 روز Roze مينا 40CM
15.8
 💎 Niche gems 0.19% 0.5% 0.07% 50.2% ▼ 94.0%
42 سیکاس 0 0 0 کوتاە
15.7
 💎 Niche gems 0.13% 0.7% 0.03% 76.8% ▼ 63.5%
43 گول نرگس ئیرانی
15.6
 💎 Niche gems 0.16% 0.4% 0.04% 60.2% —
44 سیکاس بلند
15.6
 💎 Niche gems 0.1% 0.7% 0.02% 76.8% ▲ 1227.9%
45 بەیبی روز مينا 40CM
15.5
 💎 Niche gems 0.24% 0.6% 0.08% 48.4% ▼ 96.3%
46 قلم پو(حوسنی یوسف) ئیرانی
15.4
 💎 Niche gems 0.1% 0.3% 0.02% 78.1% ▼ 88.4%
47 کاج ئیرانی 0 0 0 نوئل
15.4
 💎 Niche gems 0.1% 0.4% 0.03% 49.9% —
48 ریشه
15.3
 💎 Niche gems 0.1% 0.2% 0.02% 69.9% ▼ 80.6%
49 تاج خروس ئیرانی
15.3
 💎 Niche gems 0.06% 0.3% 0.01% 82.8% ▼ 26.4%
50 ئاچیلا ئیرانی
15.3
 💎 Niche gems 0.03% 0.4% 0.01% 56.6% ▲ 30.7%
51 افشان ئیرانی
15.3
 💎 Niche gems 0.06% 0.3% 0.01% 82.9% ▲ 371.9%
52 برگ استر ئیرانی 0 0 0 ورق استر
15.3
 💎 Niche gems 0.05% 0.3% 0.01% 77.2% —
53 الستر کینی السترومیریا Alstromeria
15.2
 💎 Niche gems 0.04% 0.2% 0.01% 71.0% ▼ 100.0%
54 بابونه ئیرانی مینی
15.2
 💎 Niche gems 0.04% 0.2% 0.01% 68.4% ▼ 47.9%
55 شمشاد
15.2
 💎 Niche gems 0.03% 0.2% 0.01% 78.8% ▼ 100.0%
56 دکمه ای
15.2
 💎 Niche gems 0.03% 0.3% 0.01% 69.9% —
57 رزپاک کن 0 0 0 پلاستیکی
15.2
 💎 Niche gems 0.01% 0.3% 0.0% 65.2% ▼ 26.2%
58 نه خلی مورداب ئیرانی
15.2
 💎 Niche gems 0.04% 0.1% 0.01% 72.7% ▼ 79.3%
59 باکس 0 0 0 مقوایی
15.1
 💎 Niche gems 0.02% 0.1% 0.0% 71.7% ▼ 100.0%
60 میمون ئیرانی
15.1
 💎 Niche gems 0.01% 0.1% 0.01% 50.6% ▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $950,769.62 50.8% $69,229.88 11.0% 3.8% $6.55 52
Baby Rose $269,210.07 14.4% $31,071.49 14.2% 3.6% $7.14 27
Greenery $205,062.70 11.0% $45,239.33 24.7% 3.5% $1.65 30
Chrysanthemum $148,210.47 7.9% $65,200.71 45.9% 3.9% $0.75 5
Gypsophila $87,074.27 4.7% $33,716.89 39.9% 5.2% $8.83 3
Lily $38,541.83 2.1% -$5,985.65 7.3% 17.1% $15.68 2
Flower $31,427.93 1.7% $16,803.87 55.1% 8.3% $5.21 23
Others $24,227.61 1.3% $10,656.57 47.4% 5.8% $4.70 3
Accessory / Packaging $23,180.06 1.2% $4,193.08 20.4% 7.7% $4.75 18
Gladiolus $21,810.26 1.2% $2,462.92 25.9% 18.4% $0.54 2
Gerbera $15,117.43 0.8% $9,783.56 65.6% 2.8% $3.38 1
Carnation $11,150.77 0.6% $5,574.11 51.2% 3.2% $2.17 5
Sunflower $10,110.68 0.5% $618.70 14.7% 8.5% $0.54 2
Other Flower $8,878.36 0.5% $4,040.21 50.6% 9.0% $4.37 15
Anthurium $6,587.22 0.4% $1,441.85 23.8% 3.4% $12.87 3
Lisianthus $6,555.96 0.4% $3,462.24 54.2% 4.5% $2.16 2
Statice / Limonium $3,852.59 0.2% $2,204.80 58.9% 5.7% $7.10 2
Veronica $3,676.73 0.2% $1,807.74 50.2% 2.1% $2.00 2
Aster $1,976.77 0.1% $1,179.09 62.2% 3.6% $2.14 3
Alstroemeria $1,288.95 0.1% $808.14 66.5% 10.3% $3.27 2
Eryngium $1,091.91 0.1% $169.14 16.0% 0.8% $4.49 2
Stock $883.29 0.0% $325.88 37.4% 1.0% $8.66 3
Tulip $491.92 0.0% $66.01 13.4% 0.0% $6.23 1
Orchid $115.81 0.0% -$125.49 -18.0% 40.0% $12.87 1
Peony $35.65 0.0% -$49.72 -43.7% 40.0% $5.94 1
Freesia $35.47 0.0% $20.71 58.4% 0.0% $1.18 1

Country, farmer and type come from the “Product List” sheet in the Excel file.