Duhok · All Months
Erbil (local)
Where the flowers come from — countries, farmers and product types
Erbil (local)
$41.4K
Share of revenue: 12.7%
- Net profit
- $12.3K
- Margin
- 35.3%
- Non-revenue
- $2,307 · 8.3%
- Avg Selling Price
- $4.74
- Avg cost
- $3.07
- Products
- 6
ROI: 42.3%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.77 | $5.18 | 10.2% | 4.5% | $60.3K |
| Kenya | $7.17 | $6.60 | 8.0% | 3.4% | $50.7K |
| Erbil (local) | $4.69 | $3.09 | 34.2% | 9.4% | $21.5K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Baby Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $6.08 | $4.60 | 24.3% | 7.4% | $19.4K |
| Kenya | $6.56 | $6.18 | 5.8% | 8.8% | $19.2K |
| Erbil (local) | $5.39 | $3.38 | 37.4% | 7.4% | $19.1K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Mina | Erbil (local) | $41,445.85 | $12,318.94 | 35.3% | 8.3% | $4.74 | 6 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (35.3%) and average share (20.0%).
🚚 Volume drivers · 2
Big sales but thin margin. Small price or cost improvements here move a lot of money.
💎 Niche gems · 2
Good margin but small sales. Promote, display or bundle them to grow.
⚪ Low priority · 1
Small sales and thin margin. Order on demand or consider dropping.
| # | Product | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | روز Roze مینا 50CM |
94.8
|
🚚 Volume drivers | 37.59% | 50.7% | 43.06% | 32.8% | ▼ 45.5% |
| 2 | بەیبی روز مينا 50CM |
86.9
|
🚚 Volume drivers | 36.35% | 44.0% | 35.2% | 33.9% | ▼ 9.4% |
| 3 | بەیبی روز مينا 40CM |
42.7
|
💎 Niche gems | 13.84% | 17.0% | 10.98% | 48.3% | ▲ 148.6% |
| 4 | روز Roze مينا 40CM |
33.3
|
💎 Niche gems | 11.58% | 9.3% | 8.9% | 40.9% | ▲ 39.4% |
| 5 | مینا ئیرانی ناوه ند |
7.8
|
⚪ Low priority | 0.68% | 3.2% | 1.86% | 15.4% | ▼ 39.0% |
Trend = sales in the last 3 months compared with the 3 months before.
Product types from Erbil (local)
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $21,533.79 | 52.0% | $6,057.49 | 34.2% | 9.4% | $4.69 | 2 |
| Baby Rose | $19,140.26 | 46.2% | $6,182.14 | 37.4% | 7.4% | $5.39 | 2 |
| Other Flower | $771.80 | 1.9% | $84.31 | 15.4% | 5.6% | $1.28 | 1 |
| Gypsophila | $0.00 | 0.0% | -$5.00 | 0.0% | 100.0% | $0.00 | 1 |
Most profitable products
- 1روز Roze مینا 50CM+$4,630.36
- 2بەیبی روز مينا 50CM+$4,477.60
- 3بەیبی روز مينا 40CM+$1,704.54
- 4روز Roze مينا 40CM+$1,427.13
- 5مینا ئیرانی ناوه ند+$84.31
- 6جیبسوفیل مينا+-$5.00
Biggest loss-makers
- 1جیبسوفیل مينا-$5.00
Country, farmer and type come from the “Product List” sheet in the Excel file.