Flower Shop العربية

Duhok · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$191.3K

Share of revenue: 58.8%

Net profit
$33.8K
Margin
23.4%
Non-revenue
$10.9K · 7.3%
Avg Selling Price
$1.52
Avg cost
$1.16
Products
126

ROI: 21.4%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.77 $5.18 10.2% 4.5% $60.3K
Kenya $7.17 $6.60 8.0% 3.4% $50.7K
Erbil (local) $4.69 $3.09 34.2% 9.4% $21.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.08 $4.60 24.3% 7.4% $19.4K
Kenya $6.56 $6.18 5.8% 8.8% $19.2K
Erbil (local) $5.39 $3.38 37.4% 7.4% $19.1K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $2.36 $1.38 41.7% 9.4% $14.4K
Others $6.97 $4.53 35.0% 6.3% $1,238

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.59 $2.45 56.1% 3.1% $4,654
Kenya $15.94 $12.35 22.5% 0.9% $5,067

Best margin: Iran Lowest cost per item: Iran

Lisianthus

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.27 $0.69 45.9% 8.3% $3,962
Kenya $7.18 $7.04 1.9% 2.5% $1,701

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $20,809.48 $1,124.80 9.5% 6.1% $10.16 2
Banu Iran $10,619.12 $1,195.06 15.1% 4.4% $4.32 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (23.4%) and average share (0.83%).

⭐ Stars · 13

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز الستر کاج ئیرانی 0 0 0 رشتی گول جیبسوفیل ئیرانی قرنفل ئیرانی بامبو ئیرانی

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze هلند ممتاز roz ئیرانی الوند

💎 Niche gems · 38

Good margin but small sales. Promote, display or bundle them to grow.

جیلبرا ئیرانی شمشیری ئیرانی قرنفل شاخه ئیرانی روز Roze ئیرانی 10شاخە لیندا ئیرانی مخلصه ئیرانی

🔻 Losing money · 7

Lose money overall. Fix the price or stop buying.

انجیری ئیرانی 0 0 0 قفــص صدری برگ استر ئیرانی 0 0 0 ورق استر میمون ئیرانی گول تریجیلینیوم ئیرانی roz ئیرانی بانوی رز 10 ئنیرجیوم تایلندی

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
93.2
 ⭐ Stars 30.07% 43.9% 23.0% 27.3% ▲ 41.4%
2 الستر
37.5
 ⭐ Stars 7.94% 22.3% 5.18% 32.4% ▲ 45.1%
3 کاج ئیرانی 0 0 0 رشتی
35.3
 ⭐ Stars 6.84% 21.5% 4.03% 34.9% ▲ 57.9%
4 گول جیبسوفیل ئیرانی
34.4
 ⭐ Stars 7.53% 12.9% 2.34% 57.8% ▼ 27.7%
5 قرنفل ئیرانی
29.1
 ⭐ Stars 5.54% 9.4% 2.33% 48.0% ▲ 6.7%
6 بامبو ئیرانی
27.0
 ⭐ Stars 3.87% 10.2% 1.17% 59.8% ▲ 13.7%
7 لیسیانتوس ئیرانی لویزیانا
26.8
 ⭐ Stars 4.58% 8.8% 2.06% 46.2% ▲ 45.7%
8 روز Roze هلند ممتاز
24.8
 🚚 Volume drivers 3.1% 15.1% 10.68% 9.2% ▼ 80.1%
9 اکالیپتوس ئیرانی
23.8
 ⭐ Stars 3.11% 11.4% 1.5% 39.3% ▼ 18.5%
10 زنبوری ئیرانی
22.6
 ⭐ Stars 1.9% 8.4% 0.9% 48.4% ▼ 23.7%
11 جیلبرا ئیرانی
22.1
 💎 Niche gems 2.07% 6.6% 0.64% 65.2% ▼ 51.0%
12 شمشیری ئیرانی
20.6
 💎 Niche gems 1.73% 5.1% 0.53% 57.8% ▲ 8.6%
13 ڤیرونیکا ئیرانی
19.5
 ⭐ Stars 1.81% 5.5% 0.96% 44.0% ▼ 18.0%
14 گول به یبی روز ئیرانی
17.1
 ⭐ Stars 3.08% 6.1% 2.61% 24.2% ▼ 87.3%
15 قرنفل شاخه ئیرانی
17.0
 💎 Niche gems 1.1% 4.3% 0.58% 42.0% ▼ 96.2%
16 بەیبی روز ئیرانی حیدری
16.9
 ⭐ Stars 1.95% 2.2% 0.91% 40.9% ▼ 56.2%
17 روز Roze ئیرانی 10شاخە
16.9
 💎 Niche gems 0.83% 0.9% 0.29% 50.9% ▼ 100.0%
18 لیندا ئیرانی
16.2
 💎 Niche gems 0.46% 0.9% 0.1% 90.0% ▼ 76.4%
19 roz ئیرانی بانوي روز
16.1
 ⭐ Stars 2.35% 3.2% 1.3% 33.2% ▼ 67.9%
20 مخلصه ئیرانی
16.0
 💎 Niche gems 0.32% 0.9% 0.1% 62.0% ▲ 295.9%
21 بابونه ئیرانی
15.7
 💎 Niche gems 0.6% 2.5% 0.28% 44.3% ▼ 85.3%
22 قلم پو(حوسنی یوسف) ئیرانی
15.6
 💎 Niche gems 0.25% 0.5% 0.07% 70.0% ▼ 34.6%
23 تاج خروس ئیرانی
15.6
 💎 Niche gems 0.19% 0.5% 0.05% 70.2% —
24 گه ردی ئیرانی
15.6
 💎 Niche gems 0.13% 0.6% 0.03% 73.4% ▲ 44.4%
25 roz ئیرانی سلیمی 10 شاخە
15.5
 💎 Niche gems 1.29% 1.7% 0.56% 41.1% ▼ 60.8%
26 ریشه
15.4
 💎 Niche gems 0.19% 0.2% 0.05% 64.9% ▲ 16.7%
27 خه زه
15.3
 💎 Niche gems 0.15% 0.1% 0.03% 85.8% ▼ 80.0%
28 لوندر ئیرانی
15.3
 💎 Niche gems 0.13% 0.1% 0.03% 75.6% ▼ 56.2%
29 گز ئیرانی
15.2
 💎 Niche gems 0.08% 0.2% 0.02% 64.5% ▼ 55.2%
30 افشان ئیرانی
15.2
 💎 Niche gems 0.05% 0.2% 0.02% 70.0% —
31 تترا ئیرانی
15.2
 💎 Niche gems 0.05% 0.1% 0.01% 67.7% ▼ 100.0%
32 فرزیا ئیرانی 0 0 0
15.1
 💎 Niche gems 0.04% 0.1% 0.02% 60.6% —
33 بەیبی روز ئیرانی صغير
15.1
 💎 Niche gems 1.25% 0.8% 0.53% 41.8% ▼ 100.0%
34 برگ ئارالیا ئیرانی (نجمە)
15.1
 💎 Niche gems 0.01% 0.1% 0.01% 51.4% —
35 انجیری ئیرانی 0 0 0 قفــص صدری
15.1
 🔻 Losing money -0.07% 0.2% 0.01% 60.1% ▲ 28.6%
36 لاوسون
15.1
 💎 Niche gems 0.03% 0.1% 0.01% 85.9% —
37 پامپاس
15.1
 💎 Niche gems 0.03% 0.0% 0.01% 95.1% —
38 گول همیشه بهار ئیرانی
15.0
 💎 Niche gems 0.01% 0.0% 0.0% 77.2% ▼ 100.0%
39 سیکاس بلند
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 73.0% ▼ 100.0%
40 برگ استر ئیرانی 0 0 0 ورق استر
15.0
 🔻 Losing money -0.02% 0.0% 0.0% 62.2% —
41 گول لیمونیوم ئیرانی
14.6
 💎 Niche gems 0.96% 4.3% 0.61% 34.6% ▼ 75.8%
42 بەیبی روز ئیرانی حیدری 10
14.2
 💎 Niche gems 0.22% 0.2% 0.08% 45.8% ▼ 100.0%
43 مریم
14.0
 💎 Niche gems 0.24% 0.6% 0.11% 44.0% ▲ 33.9%
44 roz ئیرانی الوند
13.8
 🚚 Volume drivers 2.04% 4.6% 2.33% 21.6% ▼ 100.0%
45 roz ئیرانی الوند 10شاخە
13.8
 💎 Niche gems 0.66% 0.9% 0.3% 40.5% ▼ 100.0%
46 میمون ئیرانی
13.7
 🔻 Losing money -0.34% 0.2% 0.04% 45.1% —
47 گول نرگس ئیرانی
13.5
 💎 Niche gems 0.2% 0.4% 0.1% 43.2% —
48 اسپراگوس ئیرانی (هوا)
13.5
 💎 Niche gems 0.12% 1.6% 0.16% 41.1% ▼ 79.3%
49 بەیبی روز ئیرانی بانوی روز
13.4
 💎 Niche gems 1.05% 1.7% 0.54% 35.1% —
50 نه خلی مورداب ئیرانی
13.3
 💎 Niche gems 0.03% 0.3% 0.02% 43.7% ▲ 92.1%
51 ئاچیلا ئیرانی
13.0
 💎 Niche gems 0.13% 0.7% 0.07% 41.2% —
52 گول تریجیلینیوم ئیرانی
12.2
 🔻 Losing money -0.02% 0.0% 0.0% 40.6% —
53 گه نم ( سنبل )
12.1
 💎 Niche gems 0.01% 0.0% 0.01% 40.2% —
54 بەیبی روز ئیرانی محمودی
11.4
 💎 Niche gems 1.22% 1.4% 0.77% 27.9% —
55 بەیبی روز ئیرانی حسینی
11.0
 💎 Niche gems 1.09% 1.6% 0.72% 26.7% —
56 roz ئیرانی بانوی رز 10
10.9
 🔻 Losing money -0.09% 11.2% 3.57% 4.9% ▲ 7304.3%
57 ئافتابگردان ئیرانی عبادالشمس
10.1
 💎 Niche gems 0.16% 1.6% 0.26% 29.2% ▲ 4.6%
58 ئنیرجیوم تایلندی
10.0
 🔻 Losing money -0.0% 0.1% 0.0% 33.1% —
59 لیلیوم ئیرانی اریانتال
9.9
 🔻 Losing money -0.67% 8.0% 3.43% 7.6% ▼ 65.6%
60 بەیبی روز ئیرانی بانوی رز 10
9.8
 💎 Niche gems 0.23% 0.5% 0.14% 30.4% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $60,280.32 31.5% $3,764.25 10.2% 4.5% $5.77 29
Chrysanthemum $47,024.01 24.6% $10,226.73 26.0% 6.5% $0.54 3
Baby Rose $19,441.21 10.2% $3,697.02 24.3% 7.4% $6.08 17
Greenery $14,417.51 7.5% $5,194.15 41.7% 9.4% $2.36 20
Others $9,945.65 5.2% $2,655.16 32.1% 7.5% $2.69 2
Flower $8,795.46 4.6% -$39.23 14.6% 22.1% $7.01 15
Lily $6,970.39 3.6% -$163.52 8.9% 11.1% $14.99 3
Carnation $5,681.11 3.0% $2,328.84 47.4% 10.5% $1.35 3
Gypsophila $4,654.28 2.4% $2,563.25 56.1% 3.1% $5.59 2
Lisianthus $3,962.18 2.1% $1,504.86 45.9% 8.3% $1.27 2
Veronica $1,839.49 1.0% $611.53 44.0% 15.6% $1.56 1
Other Flower $1,504.80 0.8% $406.07 38.2% 13.9% $3.47 10
Gerbera $1,225.41 0.6% $698.56 65.2% 18.3% $2.89 1
Statice / Limonium $1,164.30 0.6% $325.02 34.6% 9.5% $3.59 1
Gladiolus $1,034.29 0.5% $104.13 18.9% 8.7% $0.53 2
Anthurium $737.98 0.4% $56.78 13.9% 6.1% $9.58 2
Hydrangea $638.73 0.3% $3.13 11.7% 10.1% $3.99 1
Aster $532.25 0.3% -$29.88 26.1% 29.6% $1.12 3
Sunflower $495.47 0.3% $52.52 29.2% 20.1% $0.68 1
Tulip $379.00 0.2% -$76.48 12.4% 24.4% $5.57 1
Stock $229.50 0.1% -$20.08 1.3% 11.5% $9.98 2
Orchid $165.40 0.1% -$42.75 -4.7% 1.0% $1.61 1
Peony $76.50 0.0% -$69.12 22.7% 59.4% $5.88 1
Freesia $32.00 0.0% $13.88 60.6% 28.9% $1.00 1
Eryngium $27.14 0.0% $3.18 27.3% 15.4% $2.47 2

Most profitable products

  1. 1داوودی ئیرانی کریز+$10,154.17
  2. 2الستر+$2,679.92
  3. 3گول جیبسوفیل ئیرانی+$2,544.11
  4. 4کاج ئیرانی 0 0 0 رشتی+$2,308.72
  5. 5قرنفل ئیرانی+$1,871.83
  6. 6لیسیانتوس ئیرانی لویزیانا+$1,546.36
  7. 7بامبو ئیرانی+$1,306.71
  8. 8اکالیپتوس ئیرانی+$1,051.29
  9. 9روز Roze هلند ممتاز+$1,047.21
  10. 10گول به یبی روز ئیرانی+$1,039.19

Biggest loss-makers

  1. 1لی لی رز ئیرانی-$1,031.47
  2. 2بەیبی روز ئیرانی الوند-$497.53
  3. 3روز Roze ئیرانی دوست محمدی 10 شاخە-$344.92
  4. 4لیلیوم ئیرانی اریانتال-$226.10
  5. 5داوودی ئیرانی بابونه ای-$146.56
  6. 6کاج ئیرانی 0 0 0 نوئل-$133.78
  7. 7بەیبی روز ئیرانی لوتوس-$122.84
  8. 8میمون ئیرانی-$114.21
  9. 9گول تیولیپ (لاله)-$76.48
  10. 10روز Roze ئیرانی 10شاخەی طالبی-$75.93

Country, farmer and type come from the “Product List” sheet in the Excel file.