Flower Shop العربية

Duhok · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$191.3K

Share of revenue: 58.8%

Net profit
$33.8K
Margin
23.4%
Non-revenue
$10.9K · 7.3%
Avg Selling Price
$1.52
Avg cost
$1.16
Products
126

ROI: 21.4%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.77 $5.18 10.2% 4.5% $60.3K
Kenya $7.17 $6.60 8.0% 3.4% $50.7K
Erbil (local) $4.69 $3.09 34.2% 9.4% $21.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.08 $4.60 24.3% 7.4% $19.4K
Kenya $6.56 $6.18 5.8% 8.8% $19.2K
Erbil (local) $5.39 $3.38 37.4% 7.4% $19.1K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $2.36 $1.38 41.7% 9.4% $14.4K
Others $6.97 $4.53 35.0% 6.3% $1,238

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.59 $2.45 56.1% 3.1% $4,654
Kenya $15.94 $12.35 22.5% 0.9% $5,067

Best margin: Iran Lowest cost per item: Iran

Lisianthus

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.27 $0.69 45.9% 8.3% $3,962
Kenya $7.18 $7.04 1.9% 2.5% $1,701

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $20,809.48 $1,124.80 9.5% 6.1% $10.16 2
Banu Iran $10,619.12 $1,195.06 15.1% 4.4% $4.32 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (23.4%) and average share (4.0%).

⭐ Stars · 4

Big sales and good margin. Protect them: never run out, keep the price.

Chrysanthemum Greenery Baby Rose Others

🚚 Volume drivers · 1

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Rose

💎 Niche gems · 10

Good margin but small sales. Promote, display or bundle them to grow.

Gypsophila Carnation Lisianthus Gerbera Veronica Other Flower

⚪ Low priority · 3

Small sales and thin margin. Order on demand or consider dropping.

Gladiolus Anthurium Hydrangea

🔻 Losing money · 7

Lose money overall. Fix the price or stop buying.

Flower Lily Aster Peony Tulip Stock

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Chrysanthemum
82.6
 ⭐ Stars 30.29% 44.4% 24.59% 26.0% ▲ 62.8%
2 Rose
62.8
 🚚 Volume drivers 11.15% 57.7% 31.52% 10.2% ▲ 17.2%
3 Greenery
53.9
 ⭐ Stars 15.38% 37.6% 7.54% 41.7% ▲ 22.2%
4 Baby Rose
37.7
 ⭐ Stars 10.95% 22.0% 10.17% 24.3% ▼ 38.8%
5 Others
33.2
 ⭐ Stars 7.86% 22.7% 5.2% 32.1% ▲ 44.8%
6 Gypsophila
32.4
 💎 Niche gems 7.59% 13.4% 2.43% 56.1% ▼ 21.1%
7 Carnation
30.4
 💎 Niche gems 6.9% 12.0% 2.97% 47.4% ▼ 23.3%
8 Lisianthus
24.8
 💎 Niche gems 4.46% 8.9% 2.07% 45.9% ▲ 45.7%
9 Gerbera
21.0
 💎 Niche gems 2.07% 6.6% 0.64% 65.2% ▼ 51.0%
10 Veronica
18.6
 💎 Niche gems 1.81% 5.5% 0.96% 44.0% ▼ 18.0%
11 Other Flower
15.7
 💎 Niche gems 1.2% 4.9% 0.79% 38.2% ▼ 24.1%
12 Freesia
15.1
 💎 Niche gems 0.04% 0.1% 0.02% 60.6% —
13 Statice / Limonium
13.9
 💎 Niche gems 0.96% 4.3% 0.61% 34.6% ▼ 75.8%
14 Flower
13.6
 🔻 Losing money -0.12% 14.4% 4.6% 14.6% ▲ 52.5%
15 Sunflower
9.8
 💎 Niche gems 0.16% 1.6% 0.26% 29.2% ▲ 4.6%
16 Lily
8.9
 🔻 Losing money -0.48% 8.9% 3.64% 8.9% ▼ 59.2%
17 Aster
8.6
 🔻 Losing money -0.09% 1.4% 0.28% 26.1% ▲ 388.1%
18 Eryngium
8.3
 💎 Niche gems 0.01% 0.2% 0.01% 27.3% —
19 Gladiolus
7.2
 ⚪ Low priority 0.31% 1.7% 0.54% 18.9% ▲ 73.6%
20 Peony
6.9
 🔻 Losing money -0.2% 0.2% 0.04% 22.7% ▼ 100.0%
21 Anthurium
5.3
 ⚪ Low priority 0.17% 1.4% 0.39% 13.9% ▲ 362.5%
22 Hydrangea
4.2
 ⚪ Low priority 0.01% 1.2% 0.33% 11.7% ▲ 33.4%
23 Tulip
4.1
 🔻 Losing money -0.23% 0.5% 0.2% 12.4% ▼ 100.0%
24 Stock
0.7
 🔻 Losing money -0.06% 0.5% 0.12% 1.3% ▼ 100.0%
25 Orchid
0.1
 🔻 Losing money -0.13% 0.2% 0.09% -4.7% ▼ 6.3%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $60,280.32 31.5% $3,764.25 10.2% 4.5% $5.77 29
Chrysanthemum $47,024.01 24.6% $10,226.73 26.0% 6.5% $0.54 3
Baby Rose $19,441.21 10.2% $3,697.02 24.3% 7.4% $6.08 17
Greenery $14,417.51 7.5% $5,194.15 41.7% 9.4% $2.36 20
Others $9,945.65 5.2% $2,655.16 32.1% 7.5% $2.69 2
Flower $8,795.46 4.6% -$39.23 14.6% 22.1% $7.01 15
Lily $6,970.39 3.6% -$163.52 8.9% 11.1% $14.99 3
Carnation $5,681.11 3.0% $2,328.84 47.4% 10.5% $1.35 3
Gypsophila $4,654.28 2.4% $2,563.25 56.1% 3.1% $5.59 2
Lisianthus $3,962.18 2.1% $1,504.86 45.9% 8.3% $1.27 2
Veronica $1,839.49 1.0% $611.53 44.0% 15.6% $1.56 1
Other Flower $1,504.80 0.8% $406.07 38.2% 13.9% $3.47 10
Gerbera $1,225.41 0.6% $698.56 65.2% 18.3% $2.89 1
Statice / Limonium $1,164.30 0.6% $325.02 34.6% 9.5% $3.59 1
Gladiolus $1,034.29 0.5% $104.13 18.9% 8.7% $0.53 2
Anthurium $737.98 0.4% $56.78 13.9% 6.1% $9.58 2
Hydrangea $638.73 0.3% $3.13 11.7% 10.1% $3.99 1
Aster $532.25 0.3% -$29.88 26.1% 29.6% $1.12 3
Sunflower $495.47 0.3% $52.52 29.2% 20.1% $0.68 1
Tulip $379.00 0.2% -$76.48 12.4% 24.4% $5.57 1
Stock $229.50 0.1% -$20.08 1.3% 11.5% $9.98 2
Orchid $165.40 0.1% -$42.75 -4.7% 1.0% $1.61 1
Peony $76.50 0.0% -$69.12 22.7% 59.4% $5.88 1
Freesia $32.00 0.0% $13.88 60.6% 28.9% $1.00 1
Eryngium $27.14 0.0% $3.18 27.3% 15.4% $2.47 2

Most profitable products

  1. 1داوودی ئیرانی کریز+$10,154.17
  2. 2الستر+$2,679.92
  3. 3گول جیبسوفیل ئیرانی+$2,544.11
  4. 4کاج ئیرانی 0 0 0 رشتی+$2,308.72
  5. 5قرنفل ئیرانی+$1,871.83
  6. 6لیسیانتوس ئیرانی لویزیانا+$1,546.36
  7. 7بامبو ئیرانی+$1,306.71
  8. 8اکالیپتوس ئیرانی+$1,051.29
  9. 9روز Roze هلند ممتاز+$1,047.21
  10. 10گول به یبی روز ئیرانی+$1,039.19

Biggest loss-makers

  1. 1لی لی رز ئیرانی-$1,031.47
  2. 2بەیبی روز ئیرانی الوند-$497.53
  3. 3روز Roze ئیرانی دوست محمدی 10 شاخە-$344.92
  4. 4لیلیوم ئیرانی اریانتال-$226.10
  5. 5داوودی ئیرانی بابونه ای-$146.56
  6. 6کاج ئیرانی 0 0 0 نوئل-$133.78
  7. 7بەیبی روز ئیرانی لوتوس-$122.84
  8. 8میمون ئیرانی-$114.21
  9. 9گول تیولیپ (لاله)-$76.48
  10. 10روز Roze ئیرانی 10شاخەی طالبی-$75.93

Country, farmer and type come from the “Product List” sheet in the Excel file.