Duhok · All Months

Kenya

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Kenya

$79.7K

Share of revenue: 24.5%

Net profit: $2,387
Margin: 7.8%
Non-revenue: $3,821 · 5.9%
Avg Selling Price: $7.18
Avg cost: $6.62
Products: 36

ROI: 3.1%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$5.77	$5.18	10.2%	4.5%	$60.3K
Kenya	$7.17	$6.60	8.0%	3.4%	$50.7K
Erbil (local)	$4.69	$3.09	34.2%	9.4%	$21.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$6.08	$4.60	24.3%	7.4%	$19.4K
Kenya	$6.56	$6.18	5.8%	8.8%	$19.2K
Erbil (local)	$5.39	$3.38	37.4%	7.4%	$19.1K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Gypsophila

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$5.59	$2.45	56.1%	3.1%	$4,654
Kenya	$15.94	$12.35	22.5%	0.9%	$5,067

Best margin: Iran Lowest cost per item: Iran

Lisianthus

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$1.27	$0.69	45.9%	8.3%	$3,962
Kenya	$7.18	$7.04	1.9%	2.5%	$1,701

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

Farmer	Country	Revenue	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Subati	Kenya	$19,818.38	$1,287.08	7.6%	1.2%	$6.68	6
Kikwetu	Kenya	$4,310.03	-$239.99	5.9%	10.9%	$5.12	4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (7.8%) and average share (2.86%).

⭐ Stars · 4

Big sales and good margin. Protect them: never run out, keep the price.

گول جیبسوفیل کینی روز Roze کینی Madam Red roz کینی Madam Red Subati به یبی روز کینی تمبوزي

🚚 Volume drivers · 4

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze کینی ايفر ريد روز Roze کینی سوباتى بەیبی روز کینی سوباتی roz کینی جوانا

💎 Niche gems · 6

Good margin but small sales. Promote, display or bundle them to grow.

ever red کینی Kikwetu roz کینی Madam Red Kikwetu roz کینی Rhodos roz کینی mandala گویژه (زعرور) کینی ever red کینی سوباتی

⚪ Low priority · 4

Small sales and thin margin. Order on demand or consider dropping.

roz کینی Kikwetu بەیبی روز کینی سوباتی احمر به یبی روز کینی سوباتی احمر روز Roze کینی Primarosa

🔻 Losing money · 17

Lose money overall. Fix the price or stop buying.

به یبی روز کینی روز Roze کینی روز الوان roz کینی پیونی-گاردن بەیبی روز کینی Kikwetu carnation تورکی سوپر لیسیانتوس کینی Lisiantus

#	Product	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	روز Roze کینی ايفر ريد	78.3	🚚 Volume drivers	42.53%	22.8%	24.82%	7.1%	▼ 58.6%
2	گول جیبسوفیل کینی	66.3	⭐ Stars	46.33%	16.9%	6.36%	22.5%	▲ 455.8%
3	روز Roze کینی سوباتى	48.9	🚚 Volume drivers	16.87%	29.3%	8.91%	7.2%	▲ 79.8%
4	بەیبی روز کینی سوباتی	44.3	🚚 Volume drivers	16.72%	25.1%	7.67%	7.7%	▲ 197.2%
5	روز Roze کینی Madam Red	37.0	⭐ Stars	25.14%	6.2%	8.28%	10.9%	▼ 100.0%
6	به یبی روز کینی	30.9	🔻 Losing money	-18.86%	27.6%	7.75%	3.4%	▲ 6.2%
7	roz کینی Madam Red Subati	27.0	⭐ Stars	15.44%	7.3%	6.2%	8.4%	—
8	روز Roze کینی روز الوان	23.6	🔻 Losing money	-5.73%	20.8%	4.93%	5.9%	▼ 36.1%
9	به یبی روز کینی تمبوزي	19.0	⭐ Stars	5.46%	8.6%	3.46%	13.8%	▲ 53.9%
10	roz کینی جوانا	13.9	🚚 Volume drivers	8.67%	1.5%	3.9%	6.7%	—
11	ever red کینی Kikwetu	13.6	💎 Niche gems	5.6%	4.4%	1.32%	13.2%	▲ 141.7%
12	roz کینی پیونی-گاردن	11.2	🔻 Losing money	-4.13%	6.2%	2.01%	14.0%	▲ 397.9%
13	roz کینی Madam Red Kikwetu	10.2	💎 Niche gems	3.56%	3.3%	0.9%	11.9%	▲ 1.4%
14	بەیبی روز کینی Kikwetu	8.5	🔻 Losing money	-20.18%	8.0%	2.17%	-0.5%	—
15	roz کینی Kikwetu	8.3	⚪ Low priority	0.98%	6.1%	1.02%	4.8%	▲ 277.4%
16	carnation تورکی سوپر	7.9	🔻 Losing money	-0.34%	0.4%	0.04%	25.0%	—
17	roz کینی Rhodos	7.5	💎 Niche gems	0.99%	0.5%	0.18%	20.2%	—
18	بەیبی روز کینی سوباتی احمر	6.9	⚪ Low priority	2.38%	2.3%	1.01%	7.0%	—
19	roz کینی mandala	6.6	💎 Niche gems	1.1%	1.7%	0.25%	13.3%	—
20	لیسیانتوس کینی Lisiantus	6.4	🔻 Losing money	-0.38%	4.8%	2.13%	1.9%	▼ 47.5%
21	شه و بو کینی mathiola	5.8	🔻 Losing money	-3.51%	0.5%	0.09%	17.8%	▼ 100.0%
22	گویژه (زعرور) کینی	5.4	💎 Niche gems	0.57%	1.4%	0.19%	11.8%	—
23	به یبی روز کینی سوباتی احمر	5.1	⚪ Low priority	1.34%	1.9%	0.67%	6.0%	—
24	ever red کینی سوباتی	5.1	💎 Niche gems	1.17%	1.4%	0.41%	8.5%	—
25	carnation کینی carnation	4.5	🔻 Losing money	-11.38%	4.2%	1.13%	-12.0%	▲ 52.9%
26	گول لیمونیوم کینی	4.0	🔻 Losing money	-10.29%	3.9%	0.86%	-8.2%	▲ 17.3%
27	بەیبی روز کینی سور	3.7	🔻 Losing money	-5.18%	3.0%	1.4%	-1.9%	—
28	کەسکاتی کینی 0 0 0 Delphinium دولفینیوم	3.7	🔻 Losing money	-1.71%	1.7%	0.51%	6.0%	▲ 127.0%
29	اکالیپتوس کینی	3.3	🔻 Losing money	-1.07%	2.7%	0.63%	1.6%	▼ 45.7%
30	roz کینی Apple Jack	2.5	🔻 Losing money	-0.95%	2.0%	0.35%	1.8%	—
31	الستر کینی السترومیریا Alstromeria	1.7	🔻 Losing money	-0.8%	0.7%	0.17%	3.3%	—
32	ئنیرجیوم کینی eryngium	0.9	🔻 Losing money	-6.31%	0.9%	0.12%	-25.1%	▼ 100.0%
33	روز Roze کینی Primarosa	0.8	⚪ Low priority	0.04%	0.2%	0.08%	1.7%	—
34	Bupleurum/ Kiwi mellow کینی 0 0 0 بوپلیریوم	0.5	🔻 Losing money	-0.37%	0.5%	0.08%	-2.3%	▼ 100.0%
35	Craspedia کینی	0.2	🔻 Losing money	-3.06%	0.2%	0.02%	-166.7%	—

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Kenya

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Rose	$50,702.56	63.6%	$2,647.67	8.0%	3.4%	$7.17	16
Baby Rose	$19,217.07	24.1%	-$437.52	5.8%	8.8%	$6.56	7
Gypsophila	$5,067.41	6.4%	$1,106.01	22.5%	0.9%	$15.94	1
Lisianthus	$1,700.74	2.1%	-$9.16	1.9%	2.5%	$7.18	1
Carnation	$928.99	1.2%	-$279.76	-10.7%	15.6%	$5.19	2
Greenery	$903.29	1.1%	-$66.21	3.6%	9.0%	$4.94	2
Statice / Limonium	$686.50	0.9%	-$245.70	-8.2%	30.0%	$9.81	1
Flower	$154.50	0.2%	$13.50	11.8%	3.3%	$5.33	1
Alstroemeria	$139.00	0.2%	-$19.00	3.3%	15.0%	$4.09	1
Eryngium	$94.50	0.1%	-$150.70	-25.1%	51.6%	$3.15	1
Stock	$68.50	0.1%	-$83.70	17.8%	62.5%	$4.57	1
Other Flower	$15.00	0.0%	-$88.00	-166.7%	64.3%	$3.00	2

Most profitable products

Biggest loss-makers

Country, farmer and type come from the “Product List” sheet in the Excel file.