Duhok · All Months
Kenya
Where the flowers come from — countries, farmers and product types
Kenya
$79.7K
Share of revenue: 24.5%
- Net profit
- $2,387
- Margin
- 7.8%
- Non-revenue
- $3,821 · 5.9%
- Avg Selling Price
- $7.18
- Avg cost
- $6.62
- Products
- 36
ROI: 3.1%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.77 | $5.18 | 10.2% | 4.5% | $60.3K |
| Kenya | $7.17 | $6.60 | 8.0% | 3.4% | $50.7K |
| Erbil (local) | $4.69 | $3.09 | 34.2% | 9.4% | $21.5K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Baby Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $6.08 | $4.60 | 24.3% | 7.4% | $19.4K |
| Kenya | $6.56 | $6.18 | 5.8% | 8.8% | $19.2K |
| Erbil (local) | $5.39 | $3.38 | 37.4% | 7.4% | $19.1K |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Gypsophila
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.59 | $2.45 | 56.1% | 3.1% | $4,654 |
| Kenya | $15.94 | $12.35 | 22.5% | 0.9% | $5,067 |
Best margin: Iran Lowest cost per item: Iran
Lisianthus
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $1.27 | $0.69 | 45.9% | 8.3% | $3,962 |
| Kenya | $7.18 | $7.04 | 1.9% | 2.5% | $1,701 |
Best margin: Iran Lowest cost per item: Iran
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Subati | Kenya | $19,818.38 | $1,287.08 | 7.6% | 1.2% | $6.68 | 6 |
| Kikwetu | Kenya | $4,310.03 | -$239.99 | 5.9% | 10.9% | $5.12 | 4 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (7.8%) and average share (8.33%).
⭐ Stars · 1
Big sales and good margin. Protect them: never run out, keep the price.
Rose
💎 Niche gems · 2
Good margin but small sales. Promote, display or bundle them to grow.
Gypsophila Flower
🔻 Losing money · 9
Lose money overall. Fix the price or stop buying.
Baby Rose Stock Lisianthus Greenery Carnation Statice / Limonium
| # | Type | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | Rose |
87.4
|
⭐ Stars | 110.9% | 73.8% | 63.63% | 8.0% | ▲ 14.3% |
| 2 | Gypsophila |
31.2
|
💎 Niche gems | 46.33% | 16.9% | 6.36% | 22.5% | ▲ 455.8% |
| 3 | Baby Rose |
26.1
|
🔻 Losing money | -18.33% | 49.6% | 24.12% | 5.8% | ▲ 93.8% |
| 4 | Stock |
5.5
|
🔻 Losing money | -3.51% | 0.5% | 0.09% | 17.8% | ▼ 100.0% |
| 5 | Flower |
4.3
|
💎 Niche gems | 0.57% | 1.4% | 0.19% | 11.8% | — |
| 6 | Lisianthus |
2.9
|
🔻 Losing money | -0.38% | 4.8% | 2.13% | 1.9% | ▼ 47.5% |
| 7 | Greenery |
2.9
|
🔻 Losing money | -2.77% | 4.2% | 1.13% | 3.6% | ▲ 35.2% |
| 8 | Carnation |
1.9
|
🔻 Losing money | -11.72% | 4.5% | 1.17% | -10.7% | ▲ 52.9% |
| 9 | Statice / Limonium |
1.6
|
🔻 Losing money | -10.29% | 3.9% | 0.86% | -8.2% | ▲ 17.3% |
| 10 | Alstroemeria |
1.3
|
🔻 Losing money | -0.8% | 0.7% | 0.17% | 3.3% | — |
| 11 | Eryngium |
0.4
|
🔻 Losing money | -6.31% | 0.9% | 0.12% | -25.1% | ▼ 100.0% |
| 12 | Other Flower |
0.1
|
🔻 Losing money | -3.69% | 0.2% | 0.02% | -166.7% | — |
Trend = sales in the last 3 months compared with the 3 months before.
Product types from Kenya
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $50,702.56 | 63.6% | $2,647.67 | 8.0% | 3.4% | $7.17 | 16 |
| Baby Rose | $19,217.07 | 24.1% | -$437.52 | 5.8% | 8.8% | $6.56 | 7 |
| Gypsophila | $5,067.41 | 6.4% | $1,106.01 | 22.5% | 0.9% | $15.94 | 1 |
| Lisianthus | $1,700.74 | 2.1% | -$9.16 | 1.9% | 2.5% | $7.18 | 1 |
| Carnation | $928.99 | 1.2% | -$279.76 | -10.7% | 15.6% | $5.19 | 2 |
| Greenery | $903.29 | 1.1% | -$66.21 | 3.6% | 9.0% | $4.94 | 2 |
| Statice / Limonium | $686.50 | 0.9% | -$245.70 | -8.2% | 30.0% | $9.81 | 1 |
| Flower | $154.50 | 0.2% | $13.50 | 11.8% | 3.3% | $5.33 | 1 |
| Alstroemeria | $139.00 | 0.2% | -$19.00 | 3.3% | 15.0% | $4.09 | 1 |
| Eryngium | $94.50 | 0.1% | -$150.70 | -25.1% | 51.6% | $3.15 | 1 |
| Stock | $68.50 | 0.1% | -$83.70 | 17.8% | 62.5% | $4.57 | 1 |
| Other Flower | $15.00 | 0.0% | -$88.00 | -166.7% | 64.3% | $3.00 | 2 |
Most profitable products
- 1گول جیبسوفیل کینی+$1,106.01
- 2روز Roze کینی ايفر ريد+$1,015.45
- 3روز Roze کینی Madam Red+$600.13
- 4روز Roze کینی سوباتى+$402.65
- 5بەیبی روز کینی سوباتی+$399.11
- 6roz کینی Madam Red Subati+$368.60
- 7roz کینی جوانا+$207.00
- 8ever red کینی Kikwetu+$133.58
- 9به یبی روز کینی تمبوزي+$130.45
- 10roz کینی Madam Red Kikwetu+$84.88
Biggest loss-makers
- 1بەیبی روز کینی Kikwetu-$481.88
- 2به یبی روز کینی-$450.38
- 3carnation کینی carnation-$271.76
- 4گول لیمونیوم کینی-$245.70
- 5ئنیرجیوم کینی eryngium-$150.70
- 6روز Roze کینی روز الوان-$136.82
- 7بەیبی روز کینی سور-$123.70
- 8roz کینی پیونی-گاردن-$98.64
- 9شه و بو کینی mathiola-$83.70
- 10Craspedia کینی-$73.00
Country, farmer and type come from the “Product List” sheet in the Excel file.