Flower Shop العربية

Duhok · All Months

Others

Where the flowers come from — countries, farmers and product types

Others

$13.0K

Share of revenue: 4.0%

Net profit
$4,184
Margin
36.6%
Non-revenue
$569 · 5.2%
Avg Selling Price
$2.82
Avg cost
$1.79
Products
39

ROI: 47.6%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $2.36 $1.38 41.7% 9.4% $14.4K
Others $6.97 $4.53 35.0% 6.3% $1,238

Best margin: Iran Lowest cost per item: Iran

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (36.6%) and average share (20.0%).

⭐ Stars · 1

Big sales and good margin. Protect them: never run out, keep the price.

Accessory / Packaging

⚪ Low priority · 2

Small sales and thin margin. Order on demand or consider dropping.

Greenery Tulip

🔻 Losing money · 2

Lose money overall. Fix the price or stop buying.

Flower Gerbera

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Accessory / Packaging
97.2
⭐ Stars 88.89% 85.1% 77.48% 40.8% ▲ 25.8%
2 Greenery
21.0
⚪ Low priority 9.41% 12.8% 9.54% 35.0% ▼ 52.1%
3 Tulip
9.5
⚪ Low priority 2.09% 5.2% 10.97% 14.1% ▼ 100.0%
4 Flower
4.5
🔻 Losing money -0.28% 2.5% 1.77% 11.0% ▼ 78.9%
5 Gerbera
0.2
🔻 Losing money -0.12% 0.6% 0.24% -16.1% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Others

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Accessory / Packaging $10,051.12 77.5% $3,719.01 40.8% 4.9% $2.38 34
Tulip $1,423.50 11.0% $87.50 14.1% 8.6% $9.62 1
Greenery $1,237.70 9.5% $393.83 35.0% 6.3% $6.97 2
Flower $230.00 1.8% -$11.68 11.0% 17.6% $5.48 1
Gerbera $31.00 0.2% -$5.00 -16.1% 0.0% $5.17 1

Country, farmer and type come from the “Product List” sheet in the Excel file.