Flower Shop العربية

Erbil · All Months

Erbil (local)

Where the flowers come from — countries, farmers and product types

Erbil (local)

$68.9K

Share of revenue: 5.8%

Net profit
$20.5K
Margin
35.2%
Non-revenue
$3,733 · 10.7%
Avg Selling Price
$4.62
Avg cost
$3.00
Products
7

ROI: 42.4%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.98 $4.31 13.4% 9.6% $356.1K
Kenya $6.74 $6.16 8.6% 5.4% $208.2K
Erbil (local) $4.49 $3.01 33.0% 14.7% $37.3K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.57 $4.56 18.2% 12.3% $84.8K
Kenya $6.38 $6.45 -1.0% 11.2% $54.1K
Erbil (local) $5.77 $3.56 38.4% 5.9% $30.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Mina Erbil (local) $68,925.44 $20,513.41 35.2% 10.7% $4.62 7

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (35.2%) and average share (25.0%).

⭐ Stars · 1

Big sales and good margin. Protect them: never run out, keep the price.

Baby Rose

🚚 Volume drivers · 1

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Rose

⚪ Low priority · 2

Small sales and thin margin. Order on demand or consider dropping.

Chrysanthemum Other Flower

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Baby Rose
92.8
⭐ Stars 53.0% 61.2% 44.18% 38.4% ▲ 19.9%
2 Rose
87.1
🚚 Volume drivers 45.91% 55.2% 54.14% 33.0% ▼ 14.9%
3 Chrysanthemum
9.4
⚪ Low priority 0.4% 0.1% 0.4% 29.7% ▼ 100.0%
4 Other Flower
8.9
⚪ Low priority 0.7% 4.4% 1.28% 20.4% ▼ 27.8%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Erbil (local)

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $37,317.33 54.1% $9,418.03 33.0% 14.7% $4.49 2
Baby Rose $30,454.39 44.2% $10,871.59 38.4% 5.9% $5.77 2
Other Flower $880.61 1.3% $142.61 20.4% 5.0% $1.40 2
Chrysanthemum $273.11 0.4% $81.19 29.7% 0.0% $0.39 1

Biggest loss-makers

✓ No product lost money here. Nice work.

Country, farmer and type come from the “Product List” sheet in the Excel file.