Flower Shop العربية

Erbil · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$753.3K

Share of revenue: 63.3%

Net profit
$135.8K
Margin
26.4%
Non-revenue
$63.3K · 7.9%
Avg Selling Price
$1.98
Avg cost
$1.46
Products
174

ROI: 22.0%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.98 $4.31 13.4% 9.6% $356.1K
Kenya $6.74 $6.16 8.6% 5.4% $208.2K
Erbil (local) $4.49 $3.01 33.0% 14.7% $37.3K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.57 $4.56 18.2% 12.3% $84.8K
Kenya $6.38 $6.45 -1.0% 11.2% $54.1K
Erbil (local) $5.77 $3.56 38.4% 5.9% $30.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $2.55 $1.29 49.3% 9.4% $54.0K
Others $9.71 $7.99 17.7% 3.5% $15.8K

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.76 $1.68 64.7% 12.5% $14.2K
Kenya $14.82 $12.53 15.5% 8.4% $22.7K

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $80,495.22 $14,308.67 23.4% 6.3% $9.69 5
Banu Iran $74,664.73 $14,073.69 21.4% 2.0% $4.08 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (26.4%) and average share (4.0%).

⭐ Stars · 2

Big sales and good margin. Protect them: never run out, keep the price.

Chrysanthemum Greenery

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Rose Baby Rose

💎 Niche gems · 16

Good margin but small sales. Promote, display or bundle them to grow.

Gypsophila Others Flower Carnation Gerbera Lisianthus

⚪ Low priority · 1

Small sales and thin margin. Order on demand or consider dropping.

Lily

🔻 Losing money · 4

Lose money overall. Fix the price or stop buying.

Freesia Orchid Tulip Peony

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Chrysanthemum
85.8
 ⭐ Stars 40.91% 57.3% 19.67% 41.5% ▼ 12.5%
2 Rose
56.3
 🚚 Volume drivers 8.17% 55.6% 47.27% 13.4% ▼ 34.5%
3 Greenery
53.7
 ⭐ Stars 17.48% 43.0% 7.16% 49.3% ▼ 12.8%
4 Gypsophila
27.5
 💎 Niche gems 6.32% 12.6% 1.88% 64.7% ▼ 43.4%
5 Others
26.6
 💎 Niche gems 4.3% 19.3% 2.03% 43.5% ▼ 9.2%
6 Flower
24.9
 💎 Niche gems 3.29% 16.3% 1.56% 46.3% ▲ 29.8%
7 Baby Rose
24.6
 🚚 Volume drivers 4.06% 23.9% 11.26% 18.2% ▼ 58.3%
8 Carnation
24.4
 💎 Niche gems 4.11% 10.8% 1.49% 56.2% ▲ 13.8%
9 Gerbera
20.4
 💎 Niche gems 1.91% 7.5% 0.6% 60.8% ▲ 13.2%
10 Lisianthus
19.7
 💎 Niche gems 2.1% 5.3% 0.79% 55.1% ▲ 106.1%
11 Veronica
18.7
 💎 Niche gems 1.81% 3.9% 0.6% 58.9% ▲ 1.2%
12 Other Flower
16.5
 💎 Niche gems 1.4% 5.5% 0.72% 41.5% ▼ 34.9%
13 Anthurium
15.9
 💎 Niche gems 1.5% 2.9% 0.73% 43.0% ▲ 18.7%
14 Aster
15.9
 💎 Niche gems 0.37% 2.8% 0.19% 47.4% ▲ 519.3%
15 Statice / Limonium
15.8
 💎 Niche gems 0.58% 3.2% 0.25% 45.9% ▲ 5.8%
16 Eryngium
15.5
 💎 Niche gems 0.17% 0.8% 0.06% 63.4% ▼ 37.4%
17 Stock
13.2
 💎 Niche gems 0.03% 0.2% 0.02% 43.7% ▼ 100.0%
18 Gladiolus
11.5
 💎 Niche gems 1.0% 3.3% 0.9% 29.1% ▲ 76.4%
19 Accessory / Packaging
10.1
 💎 Niche gems 0.05% 0.4% 0.08% 32.9% ▼ 73.4%
20 Sunflower
9.9
 💎 Niche gems 0.33% 2.3% 0.28% 28.1% ▼ 1.0%
21 Freesia
9.2
 🔻 Losing money -0.01% 0.0% 0.0% 30.7% —
22 Lily
9.0
 ⚪ Low priority 0.47% 9.1% 2.37% 11.8% ▼ 38.4%
23 Orchid
6.1
 🔻 Losing money -0.04% 0.1% 0.02% 20.2% ▼ 14.2%
24 Tulip
2.3
 🔻 Losing money -0.05% 0.2% 0.04% 7.3% ▼ 100.0%
25 Peony
0.0
 🔻 Losing money -0.24% 0.0% 0.01% -30.9% ▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $356,117.24 47.3% $11,087.37 13.4% 9.6% $4.98 39
Chrysanthemum $148,193.83 19.7% $55,546.14 41.5% 6.0% $0.66 2
Baby Rose $84,828.98 11.3% $5,513.96 18.2% 12.3% $5.57 23
Greenery $53,970.18 7.2% $23,732.26 49.3% 9.4% $2.55 34
Lily $17,886.70 2.4% $636.08 11.8% 12.7% $14.48 2
Others $15,272.30 2.0% $5,839.42 43.5% 9.5% $3.24 5
Gypsophila $14,190.08 1.9% $8,585.06 64.7% 12.5% $4.76 2
Flower $11,730.68 1.6% $4,464.03 46.3% 20.4% $3.47 26
Carnation $11,201.75 1.5% $5,584.05 56.2% 13.4% $1.67 3
Gladiolus $6,765.20 0.9% $1,351.83 29.1% 10.2% $0.53 2
Lisianthus $5,986.27 0.8% $2,852.16 55.1% 9.9% $1.59 1
Anthurium $5,525.44 0.7% $2,038.57 43.0% 16.6% $11.96 3
Other Flower $5,429.90 0.7% $1,895.70 41.5% 18.4% $3.14 15
Veronica $4,550.81 0.6% $2,453.21 58.9% 10.8% $2.25 1
Gerbera $4,544.99 0.6% $2,599.11 60.8% 9.8% $3.04 1
Sunflower $2,097.80 0.3% $443.39 28.1% 7.4% $0.68 1
Statice / Limonium $1,894.00 0.3% $786.56 45.9% 6.6% $4.29 2
Aster $1,446.66 0.2% $498.77 47.4% 15.3% $1.18 3
Accessory / Packaging $579.50 0.1% $71.96 32.9% 25.4% $5.63 2
Eryngium $442.53 0.1% $227.30 63.4% 24.8% $3.95 1
Tulip $282.50 0.0% -$71.99 7.3% 21.6% $7.06 1
Orchid $154.23 0.0% -$55.69 20.2% 20.8% $16.23 1
Stock $149.91 0.0% $41.53 43.7% 17.6% $10.71 2
Peony $99.00 0.0% -$328.80 -30.9% 69.7% $9.90 1
Freesia $9.00 0.0% -$18.48 30.7% 76.9% $0.60 1

Most profitable products

  1. 1داوودی ئیرانی کریز+$55,002.28
  2. 2روز Roze هلند ممتاز+$15,697.24
  3. 3بامبو ئیرانی+$9,817.22
  4. 4گول جیبسوفیل ئیرانی+$8,588.42
  5. 5کاج ئیرانی 0 0 0 رشتی+$6,863.07
  6. 6roz ئیرانی بانوی رز 10+$5,898.48
  7. 7روز Roze ئیرانی 10شاخە+$4,785.80
  8. 8roz ئیرانی بانوي روز+$4,743.36
  9. 9قرنفل ئیرانی+$4,317.70
  10. 10الستر+$4,267.34

Biggest loss-makers

  1. 1روز Roze ئیرانی 10شاخەی طالبی-$6,118.33
  2. 2roz ئیرانی حسینی 10-$4,257.40
  3. 3روز Roze ئیرانی رمضانی 10 شاخە-$2,939.28
  4. 4روز Roze ئیرانی لوتوس 10-$1,968.25
  5. 5roz ئیرانی ايماني-$1,916.94
  6. 6roz ئیرانی محمودی 10شاخە-$1,383.02
  7. 7roz ئیرانی محمدي-$1,276.80
  8. 8roz ئیرانی رمضاني-$1,216.68
  9. 9roz ئیرانی علیمردانی-$1,208.18
  10. 10روز Roze ئیرانی ظفرابادی 10شاخە-$1,141.25

Country, farmer and type come from the “Product List” sheet in the Excel file.