Erbil · All Months

Kenya

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Kenya

$287.1K

Share of revenue: 24.1%

Net profit: $2,312
Margin: 7.4%
Non-revenue: $18.8K · 7.0%
Avg Selling Price: $6.96
Avg cost: $6.45
Products: 28

ROI: 0.8%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$4.98	$4.31	13.4%	9.6%	$356.1K
Kenya	$6.74	$6.16	8.6%	5.4%	$208.2K
Erbil (local)	$4.49	$3.01	33.0%	14.7%	$37.3K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$5.57	$4.56	18.2%	12.3%	$84.8K
Kenya	$6.38	$6.45	-1.0%	11.2%	$54.1K
Erbil (local)	$5.77	$3.56	38.4%	5.9%	$30.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Gypsophila

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$4.76	$1.68	64.7%	12.5%	$14.2K
Kenya	$14.82	$12.53	15.5%	8.4%	$22.7K

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

Farmer	Country	Revenue	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Subati	Kenya	$57,001.63	-$1,263.87	6.6%	8.2%	$6.00	4
Kikwetu	Kenya	$9,622.28	-$1,469.85	7.4%	18.8%	$5.13	4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (7.4%) and average share (10.0%).

⭐ Stars · 1

Big sales and good margin. Protect them: never run out, keep the price.

Rose

💎 Niche gems · 6

Good margin but small sales. Promote, display or bundle them to grow.

Gypsophila Lisianthus Eryngium Sunflower Greenery Statice / Limonium

🔻 Losing money · 3

Lose money overall. Fix the price or stop buying.

Baby Rose Chrysanthemum Carnation

#	Type	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	Rose	87.6	⭐ Stars	323.68%	75.1%	72.53%	8.6%	▲ 37.1%
2	Gypsophila	25.2	💎 Niche gems	75.65%	27.1%	7.91%	15.5%	▲ 0.2%
3	Baby Rose	21.7	🔻 Losing money	-288.98%	49.5%	18.84%	-1.0%	▲ 165.0%
4	Lisianthus	5.4	💎 Niche gems	0.96%	0.4%	0.05%	17.1%	—
5	Eryngium	5.2	💎 Niche gems	0.54%	0.5%	0.04%	16.5%	—
6	Sunflower	4.9	💎 Niche gems	0.62%	0.5%	0.05%	15.5%	▼ 88.9%
7	Greenery	3.7	💎 Niche gems	0.04%	1.1%	0.2%	10.7%	▲ 87.2%
8	Statice / Limonium	3.5	💎 Niche gems	0.56%	0.9%	0.15%	10.3%	▼ 61.5%
9	Chrysanthemum	3.0	🔻 Losing money	-11.7%	0.9%	0.13%	9.0%	—
10	Carnation	0.8	🔻 Losing money	-1.38%	0.6%	0.1%	1.8%	—

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Kenya

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Rose	$208,249.93	72.5%	$7,483.98	8.6%	5.4%	$6.74	14
Baby Rose	$54,101.99	18.8%	-$6,681.52	-1.0%	11.2%	$6.38	5
Gypsophila	$22,725.51	7.9%	$1,749.10	15.5%	8.4%	$14.82	2
Greenery	$565.89	0.2%	$0.99	10.7%	10.7%	$8.45	1
Statice / Limonium	$431.50	0.2%	$13.00	10.3%	7.7%	$11.99	1
Chrysanthemum	$383.75	0.1%	-$270.61	9.0%	46.6%	$2.70	1
Carnation	$280.50	0.1%	-$32.00	1.8%	12.0%	$6.38	1
Sunflower	$130.40	0.0%	$14.40	15.5%	5.0%	$6.86	1
Lisianthus	$130.28	0.0%	$22.28	17.1%	0.0%	$7.24	1
Eryngium	$124.50	0.0%	$12.50	16.5%	7.1%	$4.79	1

Most profitable products

Biggest loss-makers

Country, farmer and type come from the “Product List” sheet in the Excel file.