Flower Shop العربية

Erbil · All Months

Origin

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$753.3K

Share of revenue: 63.3%

Net profit
$135.8K
Margin
26.4%
Non-revenue
$63.3K · 7.9%
Avg Selling Price
$1.98
Avg cost
$1.46
Products
174

ROI: 22.0%

Kenya

$287.1K

Share of revenue: 24.1%

Net profit
$2,312
Margin
7.4%
Non-revenue
$18.8K · 7.0%
Avg Selling Price
$6.96
Avg cost
$6.45
Products
28

ROI: 0.8%

Erbil (local)

$68.9K

Share of revenue: 5.8%

Net profit
$20.5K
Margin
35.2%
Non-revenue
$3,733 · 10.7%
Avg Selling Price
$4.62
Avg cost
$3.00
Products
7

ROI: 42.4%

Others

$79.9K

Share of revenue: 6.7%

Net profit
$18.3K
Margin
30.2%
Non-revenue
$5,776 · 11.4%
Avg Selling Price
$2.13
Avg cost
$1.49
Products
97

ROI: 29.7%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.98 $4.31 13.4% 9.6% $356.1K
Kenya $6.74 $6.16 8.6% 5.4% $208.2K
Erbil (local) $4.49 $3.01 33.0% 14.7% $37.3K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.57 $4.56 18.2% 12.3% $84.8K
Kenya $6.38 $6.45 -1.0% 11.2% $54.1K
Erbil (local) $5.77 $3.56 38.4% 5.9% $30.5K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $2.55 $1.29 49.3% 9.4% $54.0K
Others $9.71 $7.99 17.7% 3.5% $15.8K

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.76 $1.68 64.7% 12.5% $14.2K
Kenya $14.82 $12.53 15.5% 8.4% $22.7K

Best margin: Iran Lowest cost per item: Iran

Country × product type

Sales and profit margin of each product type from each country (green = good margin, red = loss)

TypeIranKenyaErbil (local)Others
Rose $356.1K13.4% $208.2K8.6% $37.3K33.0% —
Baby Rose $84.8K18.2% $54.1K-1.0% $30.5K38.4% —
Chrysanthemum $148.2K41.5% $3849.0% $27329.7% —
Greenery $54.0K49.3% $56610.7% — $15.8K17.7%
Accessory / Packaging $58032.9% — — $61.7K33.6%
Gypsophila $14.2K64.7% $22.7K15.5% — —
Lily $17.9K11.8% — — —
Others $15.3K43.5% — — —
Flower $11.7K46.3% — — $44439.9%
Carnation $11.2K56.2% $2801.8% — —
Gladiolus $6,76529.1% — — —
Other Flower $5,43041.5% — $88120.4% —
Lisianthus $5,98655.1% $13017.1% — —
Anthurium $5,52543.0% — — —

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $80,495.22 $14,308.67 23.4% 6.3% $9.69 5
Banu Iran $74,664.73 $14,073.69 21.4% 2.0% $4.08 4
Mina Erbil (local) $68,925.44 $20,513.41 35.2% 10.7% $4.62 7
Subati Kenya $57,001.63 -$1,263.87 6.6% 8.2% $6.00 4
Kikwetu Kenya $9,622.28 -$1,469.85 7.4% 18.8% $5.13 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (22.6%) and average share (0.37%).

⭐ Stars · 22

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز روز Roze هلند ممتاز بامبو ئیرانی گول جیبسوفیل ئیرانی کاغه ز ی ته غلیف دژه ئاو کاج ئیرانی 0 0 0 رشتی

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze کینی Madam Red roz ئیرانی بانوی رز 10

💎 Niche gems · 36

Good margin but small sales. Promote, display or bundle them to grow.

اکالیپتوس ئیرانی اسپراگوس ئیرانی (هوا) ابایی ئیرانی (ورق صالون) روبان ساتن قلبی قرنفل شاخه ئیرانی برگ ئارالیا ئیرانی (نجمە)

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
97.7
 ⭐ Stars 31.09% 48.6% 12.15% 42.2% ▼ 19.3%
2 روز Roze هلند ممتاز
34.5
 ⭐ Stars 8.87% 10.3% 6.47% 23.8% ▼ 97.7%
3 بامبو ئیرانی
34.1
 ⭐ Stars 5.55% 18.8% 1.37% 62.8% ▼ 5.3%
4 گول جیبسوفیل ئیرانی
28.6
 ⭐ Stars 4.85% 10.5% 1.18% 65.3% ▼ 45.3%
5 کاغه ز ی ته غلیف دژه ئاو
26.2
 ⭐ Stars 3.57% 17.7% 2.25% 29.3% ▼ 17.4%
6 کاج ئیرانی 0 0 0 رشتی
25.9
 ⭐ Stars 3.88% 14.4% 1.94% 34.4% ▼ 11.4%
7 روز Roze مینا 50CM
24.7
 ⭐ Stars 4.99% 8.1% 2.75% 31.8% ▼ 20.1%
8 بەیبی روز مينا 50CM
24.1
 ⭐ Stars 4.67% 7.6% 2.02% 36.2% ▲ 6.0%
9 الستر
24.1
 ⭐ Stars 2.41% 13.5% 0.99% 41.4% ▲ 1.9%
10 زنبوری ئیرانی
23.3
 ⭐ Stars 1.99% 9.3% 0.57% 54.0% ▼ 10.7%
11 قرنفل ئیرانی
22.8
 ⭐ Stars 2.44% 6.8% 0.72% 55.5% ▲ 82.0%
12 روز Roze کینی Madam Red
21.6
 🚚 Volume drivers 4.24% 6.1% 5.63% 12.3% ▼ 86.1%
13 جیلبرا ئیرانی
20.8
 ⭐ Stars 1.47% 6.4% 0.38% 60.8% ▲ 13.2%
14 لیسیانتوس ئیرانی لویزیانا
20.2
 ⭐ Stars 1.61% 4.6% 0.5% 55.1% ▲ 106.1%
15 اسپری 0 0 0 کاسپین
19.5
 ⭐ Stars 1.33% 4.1% 0.42% 53.4% ▼ 42.5%
16 ڤیرونیکا ئیرانی
19.1
 ⭐ Stars 1.39% 3.3% 0.38% 58.9% ▲ 1.2%
17 roz ئیرانی بانوی رز 10
18.5
 🚚 Volume drivers 3.33% 7.0% 3.55% 15.7% ▲ 127.2%
18 اکالیپتوس ئیرانی
18.4
 💎 Niche gems 0.8% 4.5% 0.28% 48.9% ▲ 0.3%
19 اسپراگوس ئیرانی (هوا)
18.3
 💎 Niche gems 0.6% 4.2% 0.25% 53.9% ▼ 47.1%
20 ابایی ئیرانی (ورق صالون)
18.2
 💎 Niche gems 0.81% 3.4% 0.26% 53.2% ▼ 33.8%
21 روبان ساتن قلبی
18.1
 💎 Niche gems 0.59% 4.0% 0.21% 52.1% ▼ 47.1%
22 بەیبی روز مينا 40CM
18.0
 ⭐ Stars 1.48% 2.4% 0.54% 46.7% ▲ 89.6%
23 قرنفل شاخه ئیرانی
17.8
 💎 Niche gems 0.63% 3.2% 0.2% 56.6% ▼ 91.8%
24 برگ ئارالیا ئیرانی (نجمە)
17.4
 💎 Niche gems 0.78% 2.1% 0.19% 63.9% ▼ 33.6%
25 سیکاس بلند
16.7
 💎 Niche gems 0.42% 2.0% 0.09% 71.8% ▲ 38.3%
26 شمشیری ئیرانی
16.6
 💎 Niche gems 0.2% 2.3% 0.07% 50.4% ▲ 15.6%
27 گول به یبی روز ئیرانی
16.3
 ⭐ Stars 2.07% 5.7% 1.41% 27.9% ▼ 98.8%
28 ریشه
16.2
 💎 Niche gems 0.62% 0.4% 0.12% 76.3% ▼ 64.4%
29 ئانتریوم ئیرانی
16.1
 ⭐ Stars 1.08% 2.3% 0.44% 42.7% ▲ 21.3%
30 گول لیمونیوم ئیرانی
16.1
 💎 Niche gems 0.45% 2.7% 0.16% 46.5% ▲ 3.8%
31 مخلصه ئیرانی
16.1
 💎 Niche gems 0.16% 1.4% 0.06% 53.5% ▼ 45.7%
32 انجیری ئیرانی 0 0 0 قفــص صدری
16.0
 💎 Niche gems 0.36% 0.8% 0.09% 69.5% ▼ 12.3%
33 بەیبی روز ئیرانی طاهری
16.0
 💎 Niche gems 0.45% 0.4% 0.15% 53.2% ▼ 100.0%
34 سەبەتە 3 دانەی وست
15.9
 💎 Niche gems 0.42% 1.4% 0.13% 48.0% ▼ 48.7%
35 شمشاد
15.8
 💎 Niche gems 0.12% 1.2% 0.05% 51.5% ▲ 5.3%
36 اسفنج 0 0 0 کیمیا
15.8
 ⭐ Stars 1.55% 5.6% 0.73% 32.3% ▲ 36.9%
37 roz ئیرانی 10شاخە
15.7
 ⭐ Stars 1.64% 1.9% 0.66% 38.3% ▼ 100.0%
38 افشان ئیرانی
15.7
 💎 Niche gems 0.12% 0.9% 0.03% 65.1% ▲ 375.4%
39 roz ئیرانی بانوي روز
15.6
 ⭐ Stars 2.68% 1.9% 1.65% 28.3% ▼ 98.8%
40 ئنیرجیوم ئیرانی
15.6
 💎 Niche gems 0.13% 0.7% 0.04% 63.4% ▼ 37.4%
41 برگ استر ئیرانی 0 0 0 ورق استر
15.5
 💎 Niche gems 0.14% 0.6% 0.03% 69.7% ▼ 44.4%
42 ساقه بلند
15.5
 💎 Niche gems 0.14% 0.5% 0.04% 57.0% ▲ 76.5%
43 روز Roze ئیرانی 10شاخە
15.5
 ⭐ Stars 2.71% 3.5% 1.7% 24.6% ▼ 100.0%
44 قلم پو(حوسنی یوسف) ئیرانی
15.4
 💎 Niche gems 0.08% 0.6% 0.02% 72.3% ▼ 57.7%
45 پایه 150
15.4
 💎 Niche gems 0.17% 0.3% 0.03% 78.0% ▼ 27.7%
46 ستاندی کارت گولدی
15.4
 💎 Niche gems 0.09% 0.5% 0.02% 73.9% ▲ 32.5%
47 نه خلی مورداب ئیرانی
15.4
 💎 Niche gems 0.09% 0.5% 0.03% 51.3% ▼ 60.7%
48 پایه چسب
15.4
 💎 Niche gems 0.09% 0.4% 0.02% 67.7% ▼ 8.4%
49 گه ردی ئیرانی
15.4
 💎 Niche gems 0.07% 0.5% 0.03% 55.7% ▲ 7.4%
50 میمون ئیرانی
15.3
 💎 Niche gems 0.01% 0.8% 0.04% 49.5% ▼ 100.0%
51 لاوسون
15.3
 💎 Niche gems 0.07% 0.4% 0.02% 72.0% ▼ 82.7%
52 پایه مشبک گرد
15.3
 💎 Niche gems 0.1% 0.2% 0.03% 61.1% ▲ 178.7%
53 خه زه
15.3
 💎 Niche gems 0.08% 0.3% 0.02% 74.1% ▼ 40.7%
54 تاج خروس ئیرانی
15.2
 💎 Niche gems 0.03% 0.3% 0.01% 57.0% ▲ 256.2%
55 بوکس 0 0 0 مخملی گچکه
15.2
 💎 Niche gems 0.05% 0.2% 0.02% 51.9% ▼ 100.0%
56 برگ ئانتریوم ئیرانی
15.2
 💎 Niche gems 0.05% 0.1% 0.02% 54.2% ▼ 32.3%
57 زنبق ئیرانی
15.2
 💎 Niche gems 0.05% 0.2% 0.01% 64.4% ▼ 100.0%
58 سالی داگو ئیرانی
15.2
 💎 Niche gems 0.01% 0.2% 0.01% 51.3% —
59 کاغه ز ی ته غلیف نورمال
15.1
 💎 Niche gems 0.03% 0.2% 0.01% 62.9% ▲ 94.8%
60 پایه 120
15.1
 💎 Niche gems 0.04% 0.2% 0.01% 72.2% ▲ 381.9%

Trend = sales in the last 3 months compared with the 3 months before.

Product types

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $601,684.50 50.6% $27,989.39 13.0% 8.9% $5.44 55
Baby Rose $169,385.36 14.2% $9,704.04 15.7% 10.9% $5.85 30
Chrysanthemum $148,850.70 12.5% $55,356.72 41.4% 6.0% $0.66 4
Greenery $70,385.86 5.9% $26,040.93 41.9% 9.0% $3.08 37
Accessory / Packaging $62,236.50 5.2% $15,812.03 33.6% 11.8% $1.75 93
Gypsophila $36,915.60 3.1% $10,334.16 34.4% 11.1% $8.18 4
Lily $17,886.70 1.5% $636.08 11.8% 12.7% $14.48 2
Others $15,272.30 1.3% $5,839.42 43.5% 9.5% $3.24 5
Flower $12,174.70 1.0% $4,573.27 46.1% 20.4% $3.53 28
Carnation $11,482.25 1.0% $5,552.05 54.8% 13.4% $1.70 4
Gladiolus $6,765.20 0.6% $1,351.83 29.1% 10.2% $0.53 2
Other Flower $6,310.51 0.5% $2,038.31 38.6% 15.2% $2.68 17
Lisianthus $6,116.55 0.5% $2,874.45 54.3% 9.8% $1.62 2
Anthurium $5,525.44 0.5% $2,038.57 43.0% 16.6% $11.96 3
Veronica $4,550.81 0.4% $2,453.21 58.9% 10.8% $2.25 1
Gerbera $4,544.99 0.4% $2,599.11 60.8% 9.8% $3.04 1
Statice / Limonium $2,325.50 0.2% $799.56 39.3% 6.7% $4.88 3
Sunflower $2,228.20 0.2% $457.79 27.4% 7.4% $0.72 2
Tulip $1,750.77 0.1% -$58.72 14.5% 16.7% $9.09 2
Aster $1,446.66 0.1% $498.77 47.4% 15.3% $1.18 3
Stock $591.11 0.0% $178.40 35.0% 6.8% $11.13 3
Eryngium $567.03 0.0% $239.80 53.1% 22.0% $4.11 2
Orchid $154.23 0.0% -$55.69 20.2% 20.8% $16.23 1
Peony $99.00 0.0% -$328.80 -30.9% 69.7% $9.90 1
Freesia $9.00 0.0% -$18.48 30.7% 76.9% $0.60 1

Country, farmer and type come from the “Product List” sheet in the Excel file.