Flower Shop العربية

Kerkuk · All Months

Erbil (local)

Where the flowers come from — countries, farmers and product types

Erbil (local)

$652

Share of revenue: 1.6%

Net profit
$82
Margin
46.1%
Non-revenue
$219 · 36.5%
Avg Selling Price
$3.26
Avg cost
$1.76
Products
6

ROI: 14.4%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Mina Erbil (local) $652.01 $81.85 46.1% 36.5% $3.26 6

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (46.1%) and average share (33.33%).

⭐ Stars · 1

Big sales and good margin. Protect them: never run out, keep the price.

Baby Rose

⚪ Low priority · 1

Small sales and thin margin. Order on demand or consider dropping.

Other Flower

🔻 Losing money · 1

Lose money overall. Fix the price or stop buying.

Rose

#Type ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 Baby Rose
89.1
⭐ Stars 102.58% 31.0% 39.3% 54.7% —
2 Other Flower
59.0
⚪ Low priority 19.17% 55.2% 31.34% 35.3% ▲ 156.3%
3 Rose
39.7
🔻 Losing money -21.75% 24.1% 29.36% 46.2% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Erbil (local)

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Baby Rose $256.26 39.3% $83.96 54.7% 43.8% $6.25 2
Other Flower $204.35 31.3% $15.69 35.3% 32.1% $1.93 2
Rose $191.40 29.4% -$17.80 46.2% 38.4% $3.61 2

Country, farmer and type come from the “Product List” sheet in the Excel file.