Kerkuk · All Months
Kenya
Where the flowers come from — countries, farmers and product types
Kenya
$2,870
Share of revenue: 7.1%
- Net profit
- $286
- Margin
- 13.8%
- Non-revenue
- $110 · 4.9%
- Avg Selling Price
- $7.44
- Avg cost
- $6.41
- Products
- 12
ROI: 11.1%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $6.22 | $4.87 | 21.6% | 22.3% | $15.5K |
| Kenya | $6.55 | $5.36 | 18.2% | 5.6% | $1,441 |
Best margin: Iran Lowest cost per item: Iran
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Subati | Kenya | $1,432.10 | $177.60 | 13.1% | 0.9% | $6.69 | 3 |
| Kikwetu | Kenya | $378.40 | $54.90 | 21.8% | 9.4% | $6.52 | 2 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (13.8%) and average share (16.67%).
⭐ Stars · 1
Big sales and good margin. Protect them: never run out, keep the price.
Rose
🚚 Volume drivers · 2
Big sales but thin margin. Small price or cost improvements here move a lot of money.
Baby Rose Gypsophila
💎 Niche gems · 1
Good margin but small sales. Promote, display or bundle them to grow.
Lisianthus
🔻 Losing money · 2
Lose money overall. Fix the price or stop buying.
Greenery Statice / Limonium
| # | Type | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | Rose |
90.5
|
⭐ Stars | 70.11% | 65.7% | 50.21% | 18.2% | ▲ 20384.3% |
| 2 | Baby Rose |
46.1
|
🚚 Volume drivers | 29.03% | 35.7% | 31.22% | 11.7% | ▲ 11590.1% |
| 3 | Gypsophila |
26.1
|
🚚 Volume drivers | 9.17% | 32.9% | 17.04% | 5.4% | — |
| 4 | Greenery |
6.3
|
🔻 Losing money | -4.64% | 1.4% | 0.28% | 18.8% | — |
| 5 | Lisianthus |
5.4
|
💎 Niche gems | 0.7% | 1.4% | 0.49% | 14.3% | — |
| 6 | Statice / Limonium |
0.8
|
🔻 Losing money | -4.36% | 1.4% | 0.77% | -4.5% | — |
Trend = sales in the last 3 months compared with the 3 months before.
Product types from Kenya
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $1,440.90 | 50.2% | $200.80 | 18.2% | 5.6% | $6.55 | 6 |
| Baby Rose | $896.05 | 31.2% | $83.15 | 11.7% | 3.0% | $7.00 | 2 |
| Gypsophila | $489.00 | 17.0% | $26.25 | 5.4% | 0.0% | $14.82 | 1 |
| Statice / Limonium | $22.00 | 0.8% | -$12.50 | -4.5% | 33.3% | $11.00 | 1 |
| Lisianthus | $14.00 | 0.5% | $2.00 | 14.3% | 0.0% | $7.00 | 1 |
| Greenery | $8.00 | 0.3% | -$13.30 | 18.8% | 66.7% | $8.00 | 1 |
Most profitable products
- 1ever red کینی سوباتی+$102.55
- 2ever red کینی Kikwetu+$65.10
- 3به یبی روز کینی+$52.10
- 4روز Roze کینی سوباتى+$44.00
- 5بەیبی روز کینی سوباتی+$31.05
- 6گول جیبسوفیل کینی+$26.25
- 7roz کینی پیونی-گاردن+$3.35
- 8لیسیانتوس کینی Lisiantus+$2.00
- 9روز Roze کینی روز الوان+-$4.00
- 10roz کینی Kikwetu+-$10.20
Biggest loss-makers
- 1کەسکاتی کینی 0 0 0 Delphinium دولفینیوم-$13.30
- 2گول لیمونیوم کینی-$12.50
- 3roz کینی Kikwetu-$10.20
- 4روز Roze کینی روز الوان-$4.00
Country, farmer and type come from the “Product List” sheet in the Excel file.