Kerkuk · All Months

Kenya

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Kenya

$2,870

Share of revenue: 7.1%

Net profit: $286
Margin: 13.8%
Non-revenue: $110 · 4.9%
Avg Selling Price: $7.44
Avg cost: $6.41
Products: 12

ROI: 11.1%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$6.22	$4.87	21.6%	22.3%	$15.5K
Kenya	$6.55	$5.36	18.2%	5.6%	$1,441

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

Farmer	Country	Revenue	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Subati	Kenya	$1,432.10	$177.60	13.1%	0.9%	$6.69	3
Kikwetu	Kenya	$378.40	$54.90	21.8%	9.4%	$6.52	2

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (13.8%) and average share (8.33%).

⭐ Stars · 4

Big sales and good margin. Protect them: never run out, keep the price.

ever red کینی سوباتی به یبی روز کینی روز Roze کینی سوباتى ever red کینی Kikwetu

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

گول جیبسوفیل کینی بەیبی روز کینی سوباتی

💎 Niche gems · 2

Good margin but small sales. Promote, display or bundle them to grow.

roz کینی پیونی-گاردن لیسیانتوس کینی Lisiantus

🔻 Losing money · 4

Lose money overall. Fix the price or stop buying.

roz کینی Kikwetu کەسکاتی کینی 0 0 0 Delphinium دولفینیوم روز Roze کینی روز الوان گول لیمونیوم کینی

#	Product	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	ever red کینی سوباتی	80.6	⭐ Stars	35.81%	21.4%	25.11%	14.2%	—
2	به یبی روز کینی	57.1	⭐ Stars	18.19%	25.7%	15.22%	17.0%	▲ 5546.1%
3	روز Roze کینی سوباتى	51.3	⭐ Stars	15.36%	27.1%	8.78%	21.6%	—
4	گول جیبسوفیل کینی	50.4	🚚 Volume drivers	9.17%	32.9%	17.04%	5.4%	—
5	ever red کینی Kikwetu	49.1	⭐ Stars	22.73%	11.4%	11.14%	20.4%	—
6	بەیبی روز کینی سوباتی	42.1	🚚 Volume drivers	10.84%	20.0%	16.01%	6.8%	—
7	roz کینی پیونی-گاردن	18.9	💎 Niche gems	1.17%	7.1%	2.12%	34.8%	—
8	roz کینی Kikwetu	17.0	🔻 Losing money	-3.56%	8.6%	2.05%	29.6%	—
9	کەسکاتی کینی 0 0 0 Delphinium دولفینیوم	6.9	🔻 Losing money	-4.64%	1.4%	0.28%	18.8%	—
10	لیسیانتوس کینی Lisiantus	6.5	💎 Niche gems	0.7%	1.4%	0.49%	14.3%	—
11	روز Roze کینی روز الوان	5.6	🔻 Losing money	-1.4%	4.3%	1.01%	5.2%	▲ 214.3%
12	گول لیمونیوم کینی	1.7	🔻 Losing money	-4.36%	1.4%	0.77%	-4.5%	—

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Kenya

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Rose	$1,440.90	50.2%	$200.80	18.2%	5.6%	$6.55	6
Baby Rose	$896.05	31.2%	$83.15	11.7%	3.0%	$7.00	2
Gypsophila	$489.00	17.0%	$26.25	5.4%	0.0%	$14.82	1
Statice / Limonium	$22.00	0.8%	-$12.50	-4.5%	33.3%	$11.00	1
Lisianthus	$14.00	0.5%	$2.00	14.3%	0.0%	$7.00	1
Greenery	$8.00	0.3%	-$13.30	18.8%	66.7%	$8.00	1

Most profitable products

Biggest loss-makers

1کەسکاتی کینی 0 0 0 Delphinium دولفینیوم-$13.30
2گول لیمونیوم کینی-$12.50
3roz کینی Kikwetu-$10.20
4روز Roze کینی روز الوان-$4.00

Country, farmer and type come from the “Product List” sheet in the Excel file.