Kerkuk · All Months

Others

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Others

$561

Share of revenue: 1.4%

ROI: 25.5%

Revenue by month

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (30.2%) and average share (33.33%).

🚚 Volume drivers · 1

Big sales but thin margin. Small price or cost improvements here move a lot of money.

💎 Niche gems · 2

Good margin but small sales. Promote, display or bundle them to grow.

#	Product	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	اسفنج 0 0 0 کیمیا	91.2	🚚 Volume drivers	58.85%	47.1%	58.36%	20.5%	—
2	اسپری 0 0 0 کاسپین	57.3	💎 Niche gems	21.24%	37.3%	23.57%	52.5%	—
3	چسب 0 0 0 باریک	45.1	💎 Niche gems	29.03%	17.6%	18.07%	32.7%	—

Trend = sales in the last 3 months compared with the 3 months before.

Which kinds of products bring the sales and the profit

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Accessory / Packaging	$561.20	100.0%	$124.56	30.2%	10.7%	$2.24	3
Flower	$0.00	0.0%	-$10.42	0.0%	100.0%	$0.00	1

Country, farmer and type come from the “Product List” sheet in the Excel file.