Flower Shop العربية

Kerkuk · All Months

Origin

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$36.6K

Share of revenue: 90.0%

Net profit
$4,005
Margin
30.8%
Non-revenue
$7,288 · 20.6%
Avg Selling Price
$2.88
Avg cost
$1.99
Products
83

ROI: 12.3%

Kenya

$2,870

Share of revenue: 7.1%

Net profit
$286
Margin
13.8%
Non-revenue
$110 · 4.9%
Avg Selling Price
$7.44
Avg cost
$6.41
Products
12

ROI: 11.1%

Erbil (local)

$652

Share of revenue: 1.6%

Net profit
$82
Margin
46.1%
Non-revenue
$219 · 36.5%
Avg Selling Price
$3.26
Avg cost
$1.76
Products
6

ROI: 14.4%

Others

$561

Share of revenue: 1.4%

Net profit
$114
Margin
30.2%
Non-revenue
$56 · 11.3%
Avg Selling Price
$2.24
Avg cost
$1.57
Products
4

ROI: 25.5%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.22 $4.87 21.6% 22.3% $15.5K
Kenya $6.55 $5.36 18.2% 5.6% $1,441

Best margin: Iran Lowest cost per item: Iran

Country × product type

Sales and profit margin of each product type from each country (green = good margin, red = loss)

TypeIranKenyaErbil (local)Others
Rose $15.5K21.6% $1,44118.2% $19146.2% —
Baby Rose $5,55332.4% $89611.7% $25654.7% —
Chrysanthemum $5,58124.2% — — —
Greenery $3,30346.0% $818.8% — —
Gypsophila $2,05869.8% $4895.4% — —
Carnation $1,23464.7% — — —
Flower $71727.1% — — $00.0%
Lily $6494.8% — — —
Accessory / Packaging — — — $56130.2%
Others $50922.0% — — —
Other Flower $15344.9% — $20435.3% —
Sunflower $31323.6% — — —
Gerbera $29165.9% — — —
Veronica $19558.3% — — —

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Banu Iran $1,528.50 -$132.79 25.4% 26.4% $4.46 3
Subati Kenya $1,432.10 $177.60 13.1% 0.9% $6.69 3
Mina Erbil (local) $652.01 $81.85 46.1% 36.5% $3.26 6
Kikwetu Kenya $378.40 $54.90 21.8% 9.4% $6.52 2

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (29.9%) and average share (1.09%).

⭐ Stars · 5

Big sales and good margin. Protect them: never run out, keep the price.

گول جیبسوفیل ئیرانی کاج ئیرانی 0 0 0 رشتی قرنفل ئیرانی بەیبی روز ئیرانی طالبی بەیبی روز ئیرانی محمودی

🚚 Volume drivers · 5

Big sales but thin margin. Small price or cost improvements here move a lot of money.

داوودی ئیرانی کریز roz ئیرانی کاسپین 20 روز Roze ئیرانی 10شاخە کاسپین روز Roze ئیرانی لوتوس 10 ever red کینی سوباتی

💎 Niche gems · 38

Good margin but small sales. Promote, display or bundle them to grow.

اکالیپتوس ئیرانی جیلبرا ئیرانی شمشاد ڤیرونیکا ئیرانی بەیبی روز مينا 50CM زنبوری ئیرانی

⚪ Low priority · 3

Small sales and thin margin. Order on demand or consider dropping.

ابایی ئیرانی (ورق صالون) ئافتابگردان ئیرانی عبادالشمس اسفنج 0 0 0 کیمیا

🔻 Losing money · 9

Lose money overall. Fix the price or stop buying.

بەیبی روز ئیرانی حیدری roz ئیرانی حیدری 10شاخە روز Roze مينا 40CM نه خلی مورداب ئیرانی ئاچیلا ئیرانی کشمیش ئیرانی

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
74.3
 🚚 Volume drivers 15.3% 45.3% 13.32% 25.6% ▲ 2327.4%
2 گول جیبسوفیل ئیرانی
73.6
 ⭐ Stars 27.69% 22.0% 4.43% 76.2% ▲ 1381.4%
3 کاج ئیرانی 0 0 0 رشتی
58.5
 ⭐ Stars 13.99% 32.0% 5.83% 40.5% ▲ 2034.4%
4 roz ئیرانی کاسپین 20
55.6
 🚚 Volume drivers 8.24% 28.0% 13.65% 27.5% ▲ 2415.4%
5 قرنفل ئیرانی
45.9
 ⭐ Stars 14.35% 10.4% 3.03% 64.7% ▲ 1258.4%
6 روز Roze ئیرانی 10شاخە کاسپین
40.9
 🚚 Volume drivers 2.94% 27.8% 11.11% 16.9% ▲ 16547.9%
7 بەیبی روز ئیرانی طالبی
38.6
 ⭐ Stars 11.83% 9.3% 3.67% 36.6% ▲ 310.4%
8 اکالیپتوس ئیرانی
27.5
 💎 Niche gems 4.5% 8.5% 0.9% 61.2% —
9 جیلبرا ئیرانی
24.9
 💎 Niche gems 2.91% 8.4% 0.71% 65.9% ▲ 1185.7%
10 بەیبی روز ئیرانی محمودی
23.3
 ⭐ Stars 5.5% 5.0% 2.08% 32.0% —
11 شمشاد
22.9
 💎 Niche gems 2.97% 5.3% 0.49% 69.8% ▲ 541.7%
12 بەیبی روز ئیرانی حیدری
22.1
 🔻 Losing money -0.48% 13.7% 4.14% 28.4% —
13 ڤیرونیکا ئیرانی
21.2
 💎 Niche gems 2.09% 4.5% 0.48% 58.3% ▲ 542.7%
14 roz ئیرانی حیدری 10شاخە
20.8
 🔻 Losing money -1.91% 12.0% 3.76% 29.1% ▲ 1107.3%
15 بەیبی روز مينا 50CM
19.9
 💎 Niche gems 2.24% 1.4% 0.63% 54.7% —
16 زنبوری ئیرانی
19.9
 💎 Niche gems 1.22% 4.5% 0.44% 51.7% ▲ 3377.0%
17 بەیبی روز ئیرانی بانوی روز
19.9
 💎 Niche gems 2.17% 2.3% 0.78% 47.6% —
18 آستر ئیرانی
19.9
 💎 Niche gems 2.17% 2.2% 0.36% 71.1% ▲ 97.4%
19 لیسیانتوس ئیرانی لویزیانا
19.1
 💎 Niche gems 1.52% 2.8% 0.27% 75.5% —
20 بامبو ئیرانی
19.1
 💎 Niche gems 1.27% 3.4% 0.24% 62.1% —
21 اسپراگوس ئیرانی (هوا)
18.8
 💎 Niche gems 1.47% 2.3% 0.3% 60.4% —
22 روز Roze ئیرانی لوتوس 10
18.1
 🚚 Volume drivers 3.34% 4.3% 1.53% 28.8% ▲ 484.1%
23 اسپری 0 0 0 کاسپین
17.9
 💎 Niche gems 0.54% 3.0% 0.33% 52.5% —
24 گول لیمونیوم ئیرانی
17.0
 💎 Niche gems 0.62% 1.6% 0.17% 58.4% —
25 بابونه ئیرانی
16.9
 💎 Niche gems 0.44% 1.9% 0.15% 64.2% —
26 مخلصه ئیرانی
16.0
 💎 Niche gems 0.37% 0.8% 0.05% 80.8% ▼ 53.9%
27 گه ردی ئیرانی
16.0
 💎 Niche gems 0.09% 1.4% 0.04% 74.3% ▲ 550.0%
28 مارچوبه ئیرانی 0 0 0 هوای
15.8
 💎 Niche gems 0.14% 0.9% 0.06% 55.6% —
29 خه زه
15.7
 💎 Niche gems 0.32% 0.3% 0.05% 72.5% —
30 بەیبی روز ئیرانی لوتوس
15.6
 💎 Niche gems 2.68% 1.9% 0.95% 31.1% ▼ 65.1%
31 سالی داگو ئیرانی
15.6
 💎 Niche gems 0.17% 0.5% 0.05% 64.1% —
32 افشان ئیرانی
15.6
 💎 Niche gems 0.24% 0.3% 0.03% 88.9% —
33 لوندر ئیرانی
15.5
 💎 Niche gems 0.2% 0.3% 0.04% 51.9% —
34 برگ فتونیا
15.5
 💎 Niche gems 0.14% 0.5% 0.02% 78.4% —
35 گول خشک ئیرانی
15.4
 💎 Niche gems 0.12% 0.3% 0.04% 61.0% —
36 کاج ئیرانی 0 0 0 لاوسون بزرگ
15.4
 💎 Niche gems 0.11% 0.3% 0.02% 78.3% —
37 روز Roze مينا 40CM
15.4
 🔻 Losing money -0.88% 0.5% 0.06% 69.1% —
38 انجیری ئیرانی 0 0 0 قفــص صدری
15.3
 💎 Niche gems 0.04% 0.5% 0.02% 61.4% —
39 استاتیس
15.3
 💎 Niche gems 0.06% 0.3% 0.04% 59.8% —
40 ریشه
15.2
 💎 Niche gems 0.09% 0.2% 0.02% 75.7% —
41 نه خلی مورداب ئیرانی
15.2
 🔻 Losing money -0.0% 0.3% 0.02% 59.9% —
42 کراسپدیا ئیرانی
14.9
 💎 Niche gems 0.37% 0.8% 0.12% 45.8% —
43 بەیبی روز ئیرانی سلیمی
14.8
 💎 Niche gems 1.85% 2.2% 0.64% 33.4% —
44 ئاچیلا ئیرانی
14.7
 🔻 Losing money -0.15% 0.3% 0.02% 48.3% —
45 روز Roze مینا 50CM
14.4
 💎 Niche gems 0.49% 0.6% 0.41% 42.6% —
46 کشمیش ئیرانی
14.1
 🔻 Losing money -0.07% 0.2% 0.0% 46.7% ▼ 100.0%
47 ابایی ئیرانی (ورق صالون)
13.6
 ⚪ Low priority 0.83% 6.7% 0.39% 27.3% ▲ 5158.3%
48 روز Roze ئیرانی رمضانی 10 شاخە
13.4
 🔻 Losing money -0.82% 8.4% 2.07% 19.2% —
49 پامپاس
13.3
 💎 Niche gems 0.04% 0.2% 0.01% 43.9% —
50 roz ئیرانی بانوی رز 10
13.3
 🔻 Losing money -1.5% 5.6% 2.97% 19.5% —
51 بەیبی روز ئیرانی حسینی
13.3
 💎 Niche gems 0.81% 0.9% 0.48% 36.3% —
52 گولی مینا ئیرانی
13.2
 💎 Niche gems 0.37% 2.5% 0.5% 35.3% ▲ 156.3%
53 نی خیزران بزرگ
12.8
 💎 Niche gems 0.26% 0.6% 0.07% 39.8% —
54 ئافتابگردان ئیرانی عبادالشمس
12.5
 ⚪ Low priority 1.17% 4.7% 0.77% 23.6% ▲ 2089.6%
55 هایپر ئیرانی
12.1
 💎 Niche gems 0.32% 1.1% 0.1% 36.2% —
56 چسب 0 0 0 باریک
12.0
 💎 Niche gems 0.74% 1.4% 0.25% 32.7% —
57 الستر
11.7
 🔻 Losing money -0.57% 8.4% 0.85% 19.5% ▲ 1243.3%
58 اسفنج 0 0 0 کیمیا
11.5
 ⚪ Low priority 1.5% 3.7% 0.8% 20.5% —
59 پنبه (لوکه)
11.5
 💎 Niche gems 0.07% 0.5% 0.02% 37.2% —
60 ever red کینی سوباتی
11.4
 🚚 Volume drivers 2.29% 2.3% 1.77% 14.2% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $17,177.65 42.2% -$210.50 21.6% 21.5% $6.19 24
Baby Rose $6,704.95 16.5% $800.69 30.5% 22.2% $6.18 15
Chrysanthemum $5,580.87 13.7% $621.31 24.2% 18.2% $1.02 2
Greenery $3,310.88 8.1% $1,091.79 46.0% 19.2% $2.06 17
Gypsophila $2,546.77 6.3% $1,216.91 57.4% 24.4% $7.28 3
Carnation $1,233.80 3.0% $643.99 64.7% 23.5% $1.80 1
Flower $716.95 1.8% $51.63 27.1% 41.9% $6.23 12
Lily $648.90 1.6% -$213.84 4.8% 25.4% $14.75 2
Accessory / Packaging $561.20 1.4% $124.56 30.2% 10.7% $2.24 3
Others $508.65 1.2% $8.73 22.0% 21.7% $3.14 3
Other Flower $357.60 0.9% $12.62 39.4% 33.8% $2.01 9
Sunflower $312.53 0.8% $52.63 23.6% 8.9% $0.66 1
Gerbera $291.00 0.7% $130.55 65.9% 37.7% $3.20 1
Veronica $194.95 0.5% $93.76 58.3% 22.1% $1.79 1
Aster $145.75 0.4% $95.95 71.1% 13.0% $1.68 2
Lisianthus $123.65 0.3% $69.98 68.6% 38.5% $1.93 2
Statice / Limonium $103.75 0.3% $18.10 45.2% 37.5% $5.19 3
Peony $95.00 0.2% -$27.54 -12.4% 10.0% $10.56 1
Anthurium $90.50 0.2% -$15.55 22.2% 35.7% $10.06 1
Eryngium $0.00 0.0% -$44.60 0.0% 100.0% $0.00 1
Orchid $0.00 0.0% -$33.89 0.0% 100.0% $0.00 1

Country, farmer and type come from the “Product List” sheet in the Excel file.