Sulaymani · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$173.5K

Share of revenue: 94.1%

Net profit: $5,854
Margin: 16.8%
Non-revenue: $23.3K · 12.0%
Avg Selling Price: $1.78
Avg cost: $1.48
Products: 126

ROI: 3.5%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$5.32	$5.10	4.2%	14.4%	$72.6K
Kenya	$7.24	$6.88	5.0%	18.6%	$4,808

Best margin: Kenya Lowest cost per item: Iran

Baby Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$4.99	$4.48	10.3%	18.2%	$22.9K
Kenya	$5.80	$6.07	-4.6%	31.0%	$1,381

Best margin: Iran Lowest cost per item: Iran

Other Flower

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$3.11	$2.29	26.4%	25.2%	$1,191
Erbil (local)	$1.38	$0.92	33.1%	15.4%	$1,578

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Farmers

Named farms in the Product List

Farmer	Country	Revenue	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Hollandi	Iran	$21,859.97	$205.13	10.2%	9.0%	$10.13	2
Banu	Iran	$5,012.49	-$708.72	10.0%	26.3%	$3.83	3

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (16.8%) and average share (4.0%).

⭐ Stars · 2

Big sales and good margin. Protect them: never run out, keep the price.

Chrysanthemum Greenery

💎 Niche gems · 17

Good margin but small sales. Promote, display or bundle them to grow.

Carnation Gypsophila Lisianthus Others Flower Aster

🔻 Losing money · 6

Lose money overall. Fix the price or stop buying.

Rose Baby Rose Lily Tulip Orchid Peony

#	Type	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	Chrysanthemum	76.7	⭐ Stars	83.9%	62.2%	16.26%	26.2%	▲ 44.4%
2	Greenery	48.3	⭐ Stars	37.85%	53.8%	7.31%	28.5%	▼ 39.3%
3	Rose	46.3	🔻 Losing money	-128.2%	73.7%	41.87%	4.2%	▼ 19.3%
4	Carnation	41.3	💎 Niche gems	37.22%	21.3%	2.9%	51.2%	▼ 16.6%
5	Gypsophila	39.1	💎 Niche gems	27.27%	40.5%	3.44%	35.8%	▼ 33.7%
6	Lisianthus	32.8	💎 Niche gems	25.72%	14.2%	2.02%	49.3%	▼ 28.8%
7	Others	30.3	💎 Niche gems	17.45%	32.3%	3.26%	31.7%	▲ 98.3%
8	Flower	29.5	💎 Niche gems	18.28%	29.6%	2.55%	31.7%	▼ 37.1%
9	Baby Rose	26.8	🔻 Losing money	-44.37%	51.3%	13.2%	10.3%	▼ 23.0%
10	Aster	21.1	💎 Niche gems	8.1%	5.9%	0.47%	69.5%	▼ 77.1%
11	Gerbera	20.6	💎 Niche gems	4.43%	10.6%	0.42%	48.9%	▼ 27.9%
12	Gladiolus	16.4	💎 Niche gems	4.84%	2.8%	0.53%	43.0%	▲ 362.5%
13	Freesia	16.0	💎 Niche gems	1.68%	0.6%	0.07%	76.4%	▼ 100.0%
14	Veronica	16.0	💎 Niche gems	2.79%	5.5%	0.33%	42.0%	▲ 77.0%
15	Alstroemeria	15.8	💎 Niche gems	2.26%	2.2%	0.17%	46.3%	▼ 88.7%
16	Eryngium	14.7	💎 Niche gems	0.2%	0.6%	0.02%	47.9%	▼ 100.0%
17	Statice / Limonium	13.2	💎 Niche gems	1.87%	6.7%	0.34%	32.8%	▲ 2.6%
18	Other Flower	12.5	💎 Niche gems	1.35%	10.6%	0.69%	26.4%	▼ 70.9%
19	Anthurium	11.0	💎 Niche gems	1.32%	5.5%	0.55%	27.5%	▲ 586.8%
20	Stock	10.8	💎 Niche gems	0.39%	0.8%	0.11%	34.4%	▼ 100.0%
21	Sunflower	9.1	💎 Niche gems	1.39%	6.6%	0.63%	19.6%	▲ 56.7%
22	Lily	6.3	🔻 Losing money	-2.91%	12.3%	2.52%	3.0%	▼ 53.8%
23	Tulip	6.0	🔻 Losing money	-0.49%	1.5%	0.25%	17.8%	▼ 100.0%
24	Orchid	0.3	🔻 Losing money	-1.88%	0.8%	0.07%	-7.0%	▼ 100.0%
25	Peony	0.1	🔻 Losing money	-0.48%	0.2%	0.03%	-12.0%	▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Rose	$72,618.42	41.9%	-$7,504.53	4.2%	14.4%	$5.32	26
Chrysanthemum	$28,200.05	16.3%	$4,911.30	26.2%	9.3%	$0.53	2
Baby Rose	$22,894.97	13.2%	-$2,597.19	10.3%	18.2%	$4.99	17
Greenery	$12,683.67	7.3%	$2,216.01	28.5%	13.9%	$1.73	20
Gypsophila	$5,975.33	3.4%	$1,596.36	35.8%	16.1%	$3.71	2
Others	$5,658.14	3.3%	$1,021.78	31.7%	16.9%	$2.70	4
Carnation	$5,038.62	2.9%	$2,178.91	51.2%	14.5%	$1.20	3
Flower	$4,418.37	2.5%	$1,070.36	31.7%	16.0%	$2.98	19
Lily	$4,368.25	2.5%	-$170.11	3.0%	11.0%	$12.24	2
Lisianthus	$3,498.85	2.0%	$1,505.81	49.3%	9.2%	$1.23	1
Other Flower	$1,191.05	0.7%	$79.21	26.4%	25.2%	$3.11	10
Sunflower	$1,086.83	0.6%	$81.27	19.6%	12.6%	$0.55	1
Anthurium	$950.86	0.5%	$77.38	27.5%	20.6%	$9.14	2
Gladiolus	$911.25	0.5%	$283.12	43.0%	21.3%	$0.72	2
Aster	$811.20	0.5%	$473.99	69.5%	21.7%	$1.54	3
Gerbera	$728.79	0.4%	$259.57	48.9%	16.7%	$1.74	1
Statice / Limonium	$594.09	0.3%	$109.36	32.8%	13.5%	$3.43	1
Veronica	$568.97	0.3%	$163.26	42.0%	21.2%	$1.14	1
Tulip	$434.45	0.3%	-$28.69	17.8%	22.4%	$8.35	1
Alstroemeria	$295.25	0.2%	$132.21	46.3%	2.5%	$1.89	1
Stock	$183.45	0.1%	$22.67	34.4%	33.3%	$10.19	2
Freesia	$129.00	0.1%	$98.51	76.4%	0.0%	$1.36	1
Orchid	$122.03	0.1%	-$110.22	-7.0%	5.4%	$1.16	2
Peony	$53.88	0.0%	-$28.38	-12.0%	30.0%	$7.70	1
Eryngium	$34.80	0.0%	$11.99	47.9%	20.0%	$2.90	1

Most profitable products

Biggest loss-makers

Country, farmer and type come from the “Product List” sheet in the Excel file.