Flower Shop العربية

Sulaymani · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$173.5K

Share of revenue: 94.1%

Net profit
$5,854
Margin
16.8%
Non-revenue
$23.3K · 12.0%
Avg Selling Price
$1.78
Avg cost
$1.48
Products
126

ROI: 3.5%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.32 $5.10 4.2% 14.4% $72.6K
Kenya $7.24 $6.88 5.0% 18.6% $4,808

Best margin: Kenya Lowest cost per item: Iran

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.99 $4.48 10.3% 18.2% $22.9K
Kenya $5.80 $6.07 -4.6% 31.0% $1,381

Best margin: Iran Lowest cost per item: Iran

Other Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $3.11 $2.29 26.4% 25.2% $1,191
Erbil (local) $1.38 $0.92 33.1% 15.4% $1,578

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $21,859.97 $205.13 10.2% 9.0% $10.13 2
Banu Iran $5,012.49 -$708.72 10.0% 26.3% $3.83 3

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (16.8%) and average share (0.85%).

⭐ Stars · 10

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز گول جیبسوفیل ئیرانی قرنفل ئیرانی لیسیانتوس ئیرانی لویزیانا الستر بامبو ئیرانی

🚚 Volume drivers · 3

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze هلندی درجه 1 داوودی ئیرانی گه وره بەیبی روز ئیرانی كبير

💎 Niche gems · 40

Good margin but small sales. Promote, display or bundle them to grow.

اسپراگوس ئیرانی (هوا) جیلبرا ئیرانی آستر ئیرانی قرنفل شاخه ئیرانی گه ردی ئیرانی گلایول ئیرانی گلادیولس

🔻 Losing money · 7

Lose money overall. Fix the price or stop buying.

روز Roze ئیرانی 10شاخە کاسپین بەیبی روز ئیرانی حیدری roz ئیرانی حیدری 10شاخە roz ئیرانی کاسپین 20 پولکی ئیرانی بەیبی روز ئیرانی سلیمی

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
93.8
 ⭐ Stars 79.2% 57.3% 13.37% 29.2% ▼ 3.9%
2 گول جیبسوفیل ئیرانی
45.5
 ⭐ Stars 27.18% 36.2% 3.09% 38.0% ▼ 56.0%
3 قرنفل ئیرانی
43.0
 ⭐ Stars 31.49% 19.1% 2.5% 50.2% ▲ 7.7%
4 لیسیانتوس ئیرانی لویزیانا
37.0
 ⭐ Stars 25.72% 14.2% 2.02% 49.3% ▼ 28.8%
5 الستر
35.8
 ⭐ Stars 18.01% 28.8% 2.96% 32.5% ▲ 130.7%
6 بامبو ئیرانی
34.0
 ⭐ Stars 14.69% 22.9% 1.41% 48.4% ▼ 21.2%
7 کاج ئیرانی 0 0 0 رشتی
31.6
 ⭐ Stars 10.71% 33.0% 4.32% 18.0% ▼ 40.2%
8 زنبوری ئیرانی
30.2
 ⭐ Stars 12.27% 22.5% 1.17% 41.4% ▼ 44.0%
9 روز Roze هلندی درجه 1
29.6
 🚚 Volume drivers 17.64% 9.6% 8.42% 13.1% ▼ 100.0%
10 روز Roze ئیرانی 10شاخه
26.9
 ⭐ Stars 17.81% 2.8% 1.14% 54.8% ▼ 100.0%
11 روز Roze ئیرانی 10شاخە کاسپین
22.5
 🔻 Losing money -16.87% 28.1% 6.85% -0.4% ▲ 341.1%
12 اسپراگوس ئیرانی (هوا)
22.3
 💎 Niche gems 5.65% 8.5% 0.51% 52.0% ▼ 59.9%
13 جیلبرا ئیرانی
22.2
 💎 Niche gems 4.43% 10.6% 0.42% 48.9% ▼ 27.9%
14 آستر ئیرانی
21.9
 💎 Niche gems 7.94% 5.1% 0.41% 72.8% ▼ 75.2%
15 بەیبی روز ئیرانی حیدری
20.3
 🔻 Losing money -25.04% 27.4% 5.2% 1.9% ▲ 75.8%
16 roz ئیرانی حیدری 10شاخە
19.3
 🔻 Losing money -16.72% 25.1% 5.6% -5.1% —
17 قرنفل شاخه ئیرانی
18.9
 💎 Niche gems 3.48% 4.1% 0.29% 49.7% ▼ 100.0%
18 گه ردی ئیرانی
18.0
 💎 Niche gems 1.93% 4.2% 0.11% 71.5% ▼ 85.5%
19 گول به یبی روز ئیرانی
17.7
 ⭐ Stars 6.37% 7.1% 1.66% 29.6% ▼ 93.3%
20 گلایول ئیرانی گلادیولس
17.5
 💎 Niche gems 5.12% 2.8% 0.53% 43.0% ▲ 362.5%
21 مخلصه ئیرانی
17.1
 💎 Niche gems 1.86% 3.1% 0.15% 48.6% ▲ 11.1%
22 ڤیرونیکا ئیرانی
16.9
 💎 Niche gems 2.79% 5.5% 0.33% 42.0% ▲ 77.0%
23 قلم پو(حوسنی یوسف) ئیرانی
16.9
 💎 Niche gems 2.25% 1.3% 0.12% 75.8% ▼ 100.0%
24 اکالیپتوس ئیرانی
16.8
 💎 Niche gems 4.0% 13.8% 0.72% 25.7% ▼ 49.7%
25 السترومریا ئیرانی الستر
16.2
 💎 Niche gems 2.26% 2.2% 0.17% 46.3% ▼ 88.7%
26 فرزیا ئیرانی 0 0 0
16.2
 💎 Niche gems 1.68% 0.6% 0.07% 76.4% ▼ 100.0%
27 ئانما ئیرانی انومان
15.9
 💎 Niche gems 1.27% 0.5% 0.06% 67.1% ▼ 100.0%
28 سیکاس 0 0 0 کوتاە
15.9
 💎 Niche gems 0.45% 1.5% 0.04% 66.1% ▼ 70.1%
29 کاج ئیرانی 0 0 0 لاوسون بزرگ
15.6
 💎 Niche gems 0.63% 0.6% 0.03% 68.5% ▼ 100.0%
30 شب بو ئیرانی کم پر
15.6
 💎 Niche gems 0.81% 0.3% 0.04% 63.3% —
31 roz ئیرانی کاسپین 20
15.6
 🔻 Losing money -22.75% 17.7% 5.26% -1.9% ▲ 8.2%
32 لقی دار 0 0 0 بید فر
15.6
 💎 Niche gems 0.72% 0.4% 0.04% 62.4% ▼ 100.0%
33 بەیبی روز ئیرانی گرین هاوس
15.6
 💎 Niche gems 6.42% 2.1% 0.64% 34.9% ▼ 100.0%
34 انجیری ئیرانی 0 0 0 قفــص صدری
15.5
 💎 Niche gems 0.33% 0.8% 0.02% 58.4% ▼ 100.0%
35 میمون ئیرانی
15.5
 💎 Niche gems 0.53% 0.5% 0.03% 63.8% ▼ 100.0%
36 گول همیشه بهار ئیرانی
15.4
 💎 Niche gems 0.48% 0.4% 0.02% 77.5% ▼ 100.0%
37 برگ استر ئیرانی 0 0 0 ورق استر
15.4
 💎 Niche gems 0.45% 0.4% 0.02% 77.0% ▼ 100.0%
38 داوودی ئیرانی گه وره
15.4
 🚚 Volume drivers 4.7% 11.4% 2.89% 12.4% —
39 ئاچیلا ئیرانی
15.4
 💎 Niche gems 0.32% 0.4% 0.02% 61.6% ▼ 64.6%
40 سالی داگو ئیرانی
15.2
 💎 Niche gems 0.18% 0.2% 0.01% 70.1% ▼ 100.0%
41 لاوسون
15.2
 💎 Niche gems 0.06% 0.2% 0.02% 51.2% ▼ 100.0%
42 لیندا ئیرانی
15.1
 💎 Niche gems 0.05% 0.2% 0.0% 75.5% ▼ 81.8%
43 جێ گوڵ دەسک دار 5-1964
15.1
 💎 Niche gems 0.11% 0.2% 0.0% 86.7% —
44 انگوری وحشی
15.0
 💎 Niche gems 0.01% 0.1% 0.0% 70.0% ▼ 100.0%
45 پولکی ئیرانی
15.0
 🔻 Losing money -0.01% 0.1% 0.0% 89.2% ▼ 100.0%
46 ئنیرجیوم ئیرانی
14.8
 💎 Niche gems 0.2% 0.6% 0.02% 47.9% ▼ 100.0%
47 شمشاد
14.7
 💎 Niche gems 0.91% 1.9% 0.08% 44.2% ▲ 46.1%
48 برگ ئانتریوم ئیرانی
14.6
 💎 Niche gems 0.67% 0.6% 0.07% 46.2% ▼ 97.3%
49 گول لیمونیوم ئیرانی
14.2
 💎 Niche gems 1.87% 6.7% 0.34% 32.8% ▲ 2.6%
50 بەیبی روز ئیرانی كبير
14.1
 🚚 Volume drivers 6.14% 6.6% 2.43% 15.1% ▼ 91.8%
51 شمشیری ئیرانی
13.8
 💎 Niche gems 0.37% 3.1% 0.11% 40.3% ▼ 6.5%
52 ریشه
13.5
 💎 Niche gems 0.42% 0.2% 0.03% 43.8% ▼ 100.0%
53 کشمیش ئیرانی
13.3
 💎 Niche gems 0.05% 0.4% 0.01% 43.8% ▼ 100.0%
54 اسموکی ئیرانی
13.0
 💎 Niche gems 0.08% 0.1% 0.01% 42.9% ▼ 100.0%
55 بەیبی روز ئیرانی سلیمی
12.6
 🔻 Losing money -13.79% 0.6% 0.1% 40.8% —
56 بابونه ئیرانی
12.3
 💎 Niche gems 0.82% 5.5% 0.22% 30.4% ▼ 69.9%
57 دکمه ای
11.9
 💎 Niche gems 0.09% 0.6% 0.01% 38.5% —
58 بەیبی روز ئیرانی صغير
11.9
 💎 Niche gems 1.59% 4.0% 0.71% 27.5% ▼ 88.3%
59 زنبق ئیرانی
11.2
 💎 Niche gems 0.13% 1.4% 0.06% 34.8% ▼ 100.0%
60 روز Roze هلندی
11.2
 🔻 Losing money -14.14% 8.3% 4.18% 4.4% ▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $72,618.42 41.9% -$7,504.53 4.2% 14.4% $5.32 26
Chrysanthemum $28,200.05 16.3% $4,911.30 26.2% 9.3% $0.53 2
Baby Rose $22,894.97 13.2% -$2,597.19 10.3% 18.2% $4.99 17
Greenery $12,683.67 7.3% $2,216.01 28.5% 13.9% $1.73 20
Gypsophila $5,975.33 3.4% $1,596.36 35.8% 16.1% $3.71 2
Others $5,658.14 3.3% $1,021.78 31.7% 16.9% $2.70 4
Carnation $5,038.62 2.9% $2,178.91 51.2% 14.5% $1.20 3
Flower $4,418.37 2.5% $1,070.36 31.7% 16.0% $2.98 19
Lily $4,368.25 2.5% -$170.11 3.0% 11.0% $12.24 2
Lisianthus $3,498.85 2.0% $1,505.81 49.3% 9.2% $1.23 1
Other Flower $1,191.05 0.7% $79.21 26.4% 25.2% $3.11 10
Sunflower $1,086.83 0.6% $81.27 19.6% 12.6% $0.55 1
Anthurium $950.86 0.5% $77.38 27.5% 20.6% $9.14 2
Gladiolus $911.25 0.5% $283.12 43.0% 21.3% $0.72 2
Aster $811.20 0.5% $473.99 69.5% 21.7% $1.54 3
Gerbera $728.79 0.4% $259.57 48.9% 16.7% $1.74 1
Statice / Limonium $594.09 0.3% $109.36 32.8% 13.5% $3.43 1
Veronica $568.97 0.3% $163.26 42.0% 21.2% $1.14 1
Tulip $434.45 0.3% -$28.69 17.8% 22.4% $8.35 1
Alstroemeria $295.25 0.2% $132.21 46.3% 2.5% $1.89 1
Stock $183.45 0.1% $22.67 34.4% 33.3% $10.19 2
Freesia $129.00 0.1% $98.51 76.4% 0.0% $1.36 1
Orchid $122.03 0.1% -$110.22 -7.0% 5.4% $1.16 2
Peony $53.88 0.0% -$28.38 -12.0% 30.0% $7.70 1
Eryngium $34.80 0.0% $11.99 47.9% 20.0% $2.90 1

Most profitable products

  1. 1داوودی ئیرانی کریز+$4,636.07
  2. 2قرنفل ئیرانی+$1,843.39
  3. 3گول جیبسوفیل ئیرانی+$1,590.94
  4. 4لیسیانتوس ئیرانی لویزیانا+$1,505.81
  5. 5الستر+$1,054.03
  6. 6روز Roze ئیرانی 10شاخه+$1,042.79
  7. 7روز Roze هلندی درجه 1+$1,032.75
  8. 8بامبو ئیرانی+$860.06
  9. 9زنبوری ئیرانی+$718.21
  10. 10کاج ئیرانی 0 0 0 رشتی+$626.93

Biggest loss-makers

  1. 1بەیبی روز ئیرانی حیدری-$1,466.11
  2. 2روز Roze ئیرانی 10شاخە-$1,354.42
  3. 3roz ئیرانی کاسپین 20-$1,331.49
  4. 4روز Roze ئیرانی 10شاخە کاسپین-$987.79
  5. 5roz ئیرانی حیدری 10شاخە-$978.56
  6. 6roz ئیرانی ايماني-$905.42
  7. 7روز Roze ئیرانی 10شاخەی طالبی-$845.95
  8. 8روز Roze هلندی-$827.62
  9. 9بەیبی روز ئیرانی سلیمی-$807.42
  10. 10roz ئیرانی بانوی رز 10-$625.95

Country, farmer and type come from the “Product List” sheet in the Excel file.