Sulaymani · All Months
Kenya
Where the flowers come from — countries, farmers and product types
Kenya
$7,312
Share of revenue: 4.0%
- Net profit
- -$1,276
- Margin
- 6.1%
- Non-revenue
- $1,719 · 19.6%
- Avg Selling Price
- $6.70
- Avg cost
- $6.29
- Products
- 12
ROI: -14.9%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.32 | $5.10 | 4.2% | 14.4% | $72.6K |
| Kenya | $7.24 | $6.88 | 5.0% | 18.6% | $4,808 |
Best margin: Kenya Lowest cost per item: Iran
Baby Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $4.99 | $4.48 | 10.3% | 18.2% | $22.9K |
| Kenya | $5.80 | $6.07 | -4.6% | 31.0% | $1,381 |
Best margin: Iran Lowest cost per item: Iran
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Subati | Kenya | $756.35 | -$782.75 | -0.9% | 49.6% | $5.40 | 2 |
| Kikwetu | Kenya | $256.13 | -$38.83 | 3.9% | 16.7% | $5.12 | 3 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (6.1%) and average share (25.0%).
💎 Niche gems · 2
Good margin but small sales. Promote, display or bundle them to grow.
Alstroemeria Gypsophila
🔻 Losing money · 2
Lose money overall. Fix the price or stop buying.
Rose Baby Rose
| # | Type | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | Rose |
67.3
|
🔻 Losing money | 41.25% | 53.8% | 65.76% | 5.0% | ▲ 913.1% |
| 2 | Baby Rose |
65.5
|
🔻 Losing money | 79.14% | 42.4% | 18.89% | -4.6% | ▲ 247.4% |
| 3 | Alstroemeria |
25.1
|
💎 Niche gems | -14.69% | 18.9% | 4.37% | 60.8% | ▼ 100.0% |
| 4 | Gypsophila |
10.3
|
💎 Niche gems | -5.7% | 9.1% | 10.97% | 9.1% | — |
Trend = sales in the last 3 months compared with the 3 months before.
Product types from Kenya
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $4,808.45 | 65.8% | -$526.35 | 5.0% | 18.6% | $7.24 | 6 |
| Baby Rose | $1,381.05 | 18.9% | -$1,009.91 | -4.6% | 31.0% | $5.80 | 4 |
| Gypsophila | $802.24 | 11.0% | $72.74 | 9.1% | 0.0% | $14.07 | 1 |
| Alstroemeria | $319.85 | 4.4% | $187.44 | 60.8% | 5.0% | $2.40 | 1 |
Most profitable products
- 1الستر کینی السترومیریا Alstromeria+$187.44
- 2گول جیبسوفیل کینی+$72.74
- 3روز Roze کینی Madam Red+$51.76
- 4روز Roze کینی ايفر ريد+$29.54
- 5roz کینی Kikwetu+$2.85
- 6بەیبی روز کینی Kikwetu+-$11.18
- 7ever red کینی Kikwetu+-$30.50
- 8روز Roze کینی روز الوان+-$31.05
- 9به یبی روز کینی+-$49.28
- 10بەیبی روز کینی سوباتی+-$233.80
Biggest loss-makers
- 1بەیبی روز کینی سور-$715.65
- 2روز Roze کینی سوباتى-$548.95
- 3بەیبی روز کینی سوباتی-$233.80
- 4به یبی روز کینی-$49.28
- 5روز Roze کینی روز الوان-$31.05
- 6ever red کینی Kikwetu-$30.50
- 7بەیبی روز کینی Kikwetu-$11.18
Country, farmer and type come from the “Product List” sheet in the Excel file.