Sulaymani · All Months

Others

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Others

$2,054

Share of revenue: 1.1%

ROI: 21.0%

Revenue by month

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (26.3%) and average share (50.0%).

🚚 Volume drivers · 1

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Accessory / Packaging

🔻 Losing money · 1

Lose money overall. Fix the price or stop buying.

Flower

#	Type	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	Accessory / Packaging	92.8	🚚 Volume drivers	103.39%	97.2%	98.98%	26.1%	▲ 275.9%
2	Flower	14.7	🔻 Losing money	-3.39%	2.8%	1.02%	45.9%	▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Which kinds of products bring the sales and the profit

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Accessory / Packaging	$2,033.34	99.0%	$368.80	26.1%	2.9%	$2.36	14
Flower	$21.00	1.0%	-$12.08	45.9%	63.6%	$5.25	1

Country, farmer and type come from the “Product List” sheet in the Excel file.