Flower Shop العربية

Sulaymani · All Months

Origin

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$173.5K

Share of revenue: 94.1%

Net profit
$5,854
Margin
16.8%
Non-revenue
$23.3K · 12.0%
Avg Selling Price
$1.78
Avg cost
$1.48
Products
126

ROI: 3.5%

Kenya

$7,312

Share of revenue: 4.0%

Net profit
-$1,276
Margin
6.1%
Non-revenue
$1,719 · 19.6%
Avg Selling Price
$6.70
Avg cost
$6.29
Products
12

ROI: -14.9%

Erbil (local)

$1,578

Share of revenue: 0.9%

Net profit
$338
Margin
33.1%
Non-revenue
$184 · 15.4%
Avg Selling Price
$1.38
Avg cost
$0.92
Products
2

ROI: 27.2%

Others

$2,054

Share of revenue: 1.1%

Net profit
$357
Margin
26.3%
Non-revenue
$184 · 3.7%
Avg Selling Price
$2.37
Avg cost
$1.75
Products
15

ROI: 21.0%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.32 $5.10 4.2% 14.4% $72.6K
Kenya $7.24 $6.88 5.0% 18.6% $4,808

Best margin: Kenya Lowest cost per item: Iran

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.99 $4.48 10.3% 18.2% $22.9K
Kenya $5.80 $6.07 -4.6% 31.0% $1,381

Best margin: Iran Lowest cost per item: Iran

Other Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $3.11 $2.29 26.4% 25.2% $1,191
Erbil (local) $1.38 $0.92 33.1% 15.4% $1,578

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Country × product type

Sales and profit margin of each product type from each country (green = good margin, red = loss)

TypeIranKenyaErbil (local)Others
Rose $72.6K4.2% $4,8085.0% — —
Chrysanthemum $28.2K26.2% — — —
Baby Rose $22.9K10.3% $1,381-4.6% — —
Greenery $12.7K28.5% — — —
Gypsophila $5,97535.8% $8029.1% — —
Others $5,65831.7% — — —
Carnation $5,03951.2% — — —
Flower $4,41831.7% — — $2145.9%
Lily $4,3683.0% — — —
Lisianthus $3,49949.3% — — —
Other Flower $1,19126.4% — $1,57833.1% —
Accessory / Packaging — — — $2,03326.1%
Sunflower $1,08719.6% — — —
Anthurium $95127.5% — — —

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $21,859.97 $205.13 10.2% 9.0% $10.13 2
Banu Iran $5,012.49 -$708.72 10.0% 26.3% $3.83 3
Mina Erbil (local) $1,577.95 $337.51 33.1% 15.4% $1.38 2
Subati Kenya $756.35 -$782.75 -0.9% 49.6% $5.40 2
Kikwetu Kenya $256.13 -$38.83 3.9% 16.7% $5.12 3

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (16.6%) and average share (0.68%).

⭐ Stars · 11

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز گول جیبسوفیل ئیرانی قرنفل ئیرانی لیسیانتوس ئیرانی لویزیانا الستر بامبو ئیرانی

🚚 Volume drivers · 3

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze هلندی درجه 1 داوودی ئیرانی گه وره بەیبی روز ئیرانی كبير

💎 Niche gems · 40

Good margin but small sales. Promote, display or bundle them to grow.

اسپراگوس ئیرانی (هوا) جیلبرا ئیرانی آستر ئیرانی قرنفل شاخه ئیرانی گه ردی ئیرانی الستر کینی السترومیریا Alstromeria

🔻 Losing money · 6

Lose money overall. Fix the price or stop buying.

روز Roze ئیرانی 10شاخە کاسپین بەیبی روز ئیرانی حیدری roz ئیرانی حیدری 10شاخە roz ئیرانی کاسپین 20 پولکی ئیرانی شیپوری کالا

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
93.8
 ⭐ Stars 87.94% 56.6% 12.58% 29.2% ▼ 3.9%
2 گول جیبسوفیل ئیرانی
45.5
 ⭐ Stars 30.18% 35.7% 2.91% 38.0% ▼ 56.0%
3 قرنفل ئیرانی
43.0
 ⭐ Stars 34.97% 18.9% 2.35% 50.2% ▲ 7.7%
4 لیسیانتوس ئیرانی لویزیانا
37.0
 ⭐ Stars 28.56% 14.0% 1.9% 49.3% ▼ 28.8%
5 الستر
35.8
 ⭐ Stars 19.99% 28.4% 2.79% 32.5% ▲ 130.7%
6 بامبو ئیرانی
34.0
 ⭐ Stars 16.31% 22.6% 1.33% 48.4% ▼ 21.2%
7 کاج ئیرانی 0 0 0 رشتی
31.6
 ⭐ Stars 11.89% 32.5% 4.06% 18.0% ▼ 40.2%
8 زنبوری ئیرانی
30.2
 ⭐ Stars 13.62% 22.2% 1.1% 41.4% ▼ 44.0%
9 روز Roze هلندی درجه 1
29.6
 🚚 Volume drivers 19.59% 9.5% 7.92% 13.1% ▼ 100.0%
10 روز Roze ئیرانی 10شاخه
26.9
 ⭐ Stars 19.78% 2.8% 1.07% 54.8% ▼ 100.0%
11 روز Roze ئیرانی 10شاخە کاسپین
22.5
 🔻 Losing money -18.74% 27.8% 6.45% -0.4% ▲ 341.1%
12 اسپراگوس ئیرانی (هوا)
22.3
 💎 Niche gems 6.28% 8.4% 0.48% 52.0% ▼ 59.9%
13 جیلبرا ئیرانی
22.2
 💎 Niche gems 4.92% 10.5% 0.4% 48.9% ▼ 27.9%
14 آستر ئیرانی
21.9
 💎 Niche gems 8.82% 5.1% 0.39% 72.8% ▼ 75.2%
15 بەیبی روز ئیرانی حیدری
20.3
 🔻 Losing money -27.81% 27.1% 4.89% 1.9% ▲ 75.8%
16 roz ئیرانی حیدری 10شاخە
19.3
 🔻 Losing money -18.56% 24.8% 5.27% -5.1% —
17 قرنفل شاخه ئیرانی
18.9
 💎 Niche gems 3.87% 4.1% 0.27% 49.7% ▼ 100.0%
18 گه ردی ئیرانی
18.0
 💎 Niche gems 2.14% 4.1% 0.1% 71.5% ▼ 85.5%
19 الستر کینی السترومیریا Alstromeria
17.8
 💎 Niche gems 3.56% 2.0% 0.17% 60.8% ▼ 100.0%
20 گول به یبی روز ئیرانی
17.7
 ⭐ Stars 7.07% 7.0% 1.56% 29.6% ▼ 93.3%
21 گلایول ئیرانی گلادیولس
17.5
 💎 Niche gems 5.68% 2.8% 0.49% 43.0% ▲ 362.5%
22 گولی مینا ئیرانی
17.5
 ⭐ Stars 7.35% 6.0% 0.81% 33.9% ▼ 85.8%
23 مخلصه ئیرانی
17.1
 💎 Niche gems 2.07% 3.0% 0.14% 48.6% ▲ 11.1%
24 ڤیرونیکا ئیرانی
16.9
 💎 Niche gems 3.1% 5.5% 0.31% 42.0% ▲ 77.0%
25 قلم پو(حوسنی یوسف) ئیرانی
16.9
 💎 Niche gems 2.5% 1.3% 0.11% 75.8% ▼ 100.0%
26 اکالیپتوس ئیرانی
16.8
 💎 Niche gems 4.45% 13.6% 0.68% 25.7% ▼ 49.7%
27 السترومریا ئیرانی الستر
16.2
 💎 Niche gems 2.51% 2.2% 0.16% 46.3% ▼ 88.7%
28 فرزیا ئیرانی 0 0 0
16.2
 💎 Niche gems 1.87% 0.5% 0.07% 76.4% ▼ 100.0%
29 ئانما ئیرانی انومان
15.9
 💎 Niche gems 1.41% 0.5% 0.06% 67.1% ▼ 100.0%
30 سیکاس 0 0 0 کوتاە
15.9
 💎 Niche gems 0.5% 1.5% 0.04% 66.1% ▼ 70.1%
31 کاج ئیرانی 0 0 0 لاوسون بزرگ
15.6
 💎 Niche gems 0.7% 0.6% 0.03% 68.5% ▼ 100.0%
32 شب بو ئیرانی کم پر
15.6
 💎 Niche gems 0.9% 0.3% 0.04% 63.3% —
33 roz ئیرانی کاسپین 20
15.6
 🔻 Losing money -25.26% 17.5% 4.95% -1.9% ▲ 8.2%
34 لقی دار 0 0 0 بید فر
15.6
 💎 Niche gems 0.79% 0.4% 0.04% 62.4% ▼ 100.0%
35 بەیبی روز ئیرانی گرین هاوس
15.6
 💎 Niche gems 7.13% 2.0% 0.6% 34.9% ▼ 100.0%
36 انجیری ئیرانی 0 0 0 قفــص صدری
15.5
 💎 Niche gems 0.37% 0.8% 0.02% 58.4% ▼ 100.0%
37 میمون ئیرانی
15.5
 💎 Niche gems 0.58% 0.5% 0.03% 63.8% ▼ 100.0%
38 گول همیشه بهار ئیرانی
15.4
 💎 Niche gems 0.53% 0.4% 0.02% 77.5% ▼ 100.0%
39 برگ استر ئیرانی 0 0 0 ورق استر
15.4
 💎 Niche gems 0.5% 0.4% 0.02% 77.0% ▼ 100.0%
40 داوودی ئیرانی گه وره
15.4
 🚚 Volume drivers 5.22% 11.2% 2.72% 12.4% —
41 ئاچیلا ئیرانی
15.4
 💎 Niche gems 0.36% 0.4% 0.02% 61.6% ▼ 64.6%
42 پاکەتی گوڵ 5-2425
15.4
 💎 Niche gems 0.58% 0.2% 0.02% 91.0% —
43 سالی داگو ئیرانی
15.2
 💎 Niche gems 0.2% 0.2% 0.01% 70.1% ▼ 100.0%
44 لاوسون
15.2
 💎 Niche gems 0.06% 0.2% 0.02% 51.2% ▼ 100.0%
45 لیندا ئیرانی
15.1
 💎 Niche gems 0.05% 0.2% 0.0% 75.5% ▼ 81.8%
46 جێ گوڵ دەسک دار 5-1964
15.1
 💎 Niche gems 0.12% 0.2% 0.0% 86.7% —
47 انگوری وحشی
15.0
 💎 Niche gems 0.01% 0.1% 0.0% 70.0% ▼ 100.0%
48 پولکی ئیرانی
15.0
 🔻 Losing money -0.01% 0.1% 0.0% 89.2% ▼ 100.0%
49 ئنیرجیوم ئیرانی
14.8
 💎 Niche gems 0.23% 0.5% 0.02% 47.9% ▼ 100.0%
50 شمشاد
14.7
 💎 Niche gems 1.01% 1.9% 0.07% 44.2% ▲ 46.1%
51 برگ ئانتریوم ئیرانی
14.6
 💎 Niche gems 0.75% 0.6% 0.07% 46.2% ▼ 97.3%
52 گول لیمونیوم ئیرانی
14.2
 💎 Niche gems 2.07% 6.6% 0.32% 32.8% ▲ 2.6%
53 بەیبی روز ئیرانی كبير
14.1
 🚚 Volume drivers 6.82% 6.5% 2.28% 15.1% ▼ 91.8%
54 شیپوری کالا
13.9
 🔻 Losing money -0.23% 0.2% 0.01% 45.9% ▼ 100.0%
55 شمشیری ئیرانی
13.8
 💎 Niche gems 0.42% 3.0% 0.11% 40.3% ▼ 6.5%
56 ریشه
13.5
 💎 Niche gems 0.46% 0.2% 0.03% 43.8% ▼ 100.0%
57 ورچ بچوک
13.5
 💎 Niche gems 0.2% 0.1% 0.02% 44.3% —
58 کشمیش ئیرانی
13.3
 💎 Niche gems 0.06% 0.4% 0.01% 43.8% ▼ 100.0%
59 پایه چسب
13.0
 💎 Niche gems 0.08% 0.2% 0.01% 42.9% —
60 اسموکی ئیرانی
13.0
 💎 Niche gems 0.09% 0.1% 0.01% 42.9% ▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $77,426.87 42.0% -$8,030.88 4.3% 14.6% $5.41 32
Chrysanthemum $28,200.05 15.3% $4,911.30 26.2% 9.3% $0.53 2
Baby Rose $24,276.02 13.2% -$3,607.10 9.4% 18.9% $5.03 21
Greenery $12,683.67 6.9% $2,216.01 28.5% 13.9% $1.73 20
Gypsophila $6,777.57 3.7% $1,669.09 32.7% 15.6% $4.07 3
Others $5,658.14 3.1% $1,021.78 31.7% 16.9% $2.70 4
Carnation $5,038.62 2.7% $2,178.91 51.2% 14.5% $1.20 3
Flower $4,439.37 2.4% $1,058.28 31.7% 16.3% $2.98 20
Lily $4,368.25 2.4% -$170.11 3.0% 11.0% $12.24 2
Lisianthus $3,498.85 1.9% $1,505.81 49.3% 9.2% $1.23 1
Other Flower $2,769.00 1.5% $416.73 30.2% 18.1% $1.82 12
Accessory / Packaging $2,033.34 1.1% $368.80 26.1% 2.9% $2.36 14
Sunflower $1,086.83 0.6% $81.27 19.6% 12.6% $0.55 1
Anthurium $950.86 0.5% $77.38 27.5% 20.6% $9.14 2
Gladiolus $911.25 0.5% $283.12 43.0% 21.3% $0.72 2
Aster $811.20 0.4% $473.99 69.5% 21.7% $1.54 3
Gerbera $728.79 0.4% $259.57 48.9% 16.7% $1.74 1
Alstroemeria $615.10 0.3% $319.65 53.8% 3.7% $2.13 2
Statice / Limonium $594.09 0.3% $109.36 32.8% 13.5% $3.43 1
Veronica $568.97 0.3% $163.26 42.0% 21.2% $1.14 1
Tulip $434.45 0.2% -$28.69 17.8% 22.4% $8.35 1
Stock $183.45 0.1% $22.67 34.4% 33.3% $10.19 2
Freesia $129.00 0.1% $98.51 76.4% 0.0% $1.36 1
Orchid $122.03 0.1% -$110.22 -7.0% 5.4% $1.16 2
Peony $53.88 0.0% -$28.38 -12.0% 30.0% $7.70 1
Eryngium $34.80 0.0% $11.99 47.9% 20.0% $2.90 1

Country, farmer and type come from the “Product List” sheet in the Excel file.