Sulaymani · All Months
Origin
Where the flowers come from — countries, farmers and product types
Iran
$173.5K
Share of revenue: 94.1%
- Net profit
- $5,854
- Margin
- 16.8%
- Non-revenue
- $23.3K · 12.0%
- Avg Selling Price
- $1.78
- Avg cost
- $1.48
- Products
- 126
ROI: 3.5%
Kenya
$7,312
Share of revenue: 4.0%
- Net profit
- -$1,276
- Margin
- 6.1%
- Non-revenue
- $1,719 · 19.6%
- Avg Selling Price
- $6.70
- Avg cost
- $6.29
- Products
- 12
ROI: -14.9%
Erbil (local)
$1,578
Share of revenue: 0.9%
- Net profit
- $338
- Margin
- 33.1%
- Non-revenue
- $184 · 15.4%
- Avg Selling Price
- $1.38
- Avg cost
- $0.92
- Products
- 2
ROI: 27.2%
Others
$2,054
Share of revenue: 1.1%
- Net profit
- $357
- Margin
- 26.3%
- Non-revenue
- $184 · 3.7%
- Avg Selling Price
- $2.37
- Avg cost
- $1.75
- Products
- 15
ROI: 21.0%
Revenue by month
Profit margin by month
Sales by branch
Same flower, different country
Product types bought from more than one country: price and cost per item, margin and non-revenue rate
Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $5.32 | $5.10 | 4.2% | 14.4% | $72.6K |
| Kenya | $7.24 | $6.88 | 5.0% | 18.6% | $4,808 |
Best margin: Kenya Lowest cost per item: Iran
Baby Rose
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $4.99 | $4.48 | 10.3% | 18.2% | $22.9K |
| Kenya | $5.80 | $6.07 | -4.6% | 31.0% | $1,381 |
Best margin: Iran Lowest cost per item: Iran
Other Flower
| Country | Avg Selling Price | Avg cost | Margin | Non-revenue | Revenue |
|---|---|---|---|---|---|
| Iran | $3.11 | $2.29 | 26.4% | 25.2% | $1,191 |
| Erbil (local) | $1.38 | $0.92 | 33.1% | 15.4% | $1,578 |
Best margin: Erbil (local) Lowest cost per item: Erbil (local)
Country × product type
Sales and profit margin of each product type from each country (green = good margin, red = loss)
| Type | Iran | Kenya | Erbil (local) | Others |
|---|---|---|---|---|
| Rose | $72.6K4.2% | $4,8085.0% | — | — |
| Chrysanthemum | $28.2K26.2% | — | — | — |
| Baby Rose | $22.9K10.3% | $1,381-4.6% | — | — |
| Greenery | $12.7K28.5% | — | — | — |
| Gypsophila | $5,97535.8% | $8029.1% | — | — |
| Others | $5,65831.7% | — | — | — |
| Carnation | $5,03951.2% | — | — | — |
| Flower | $4,41831.7% | — | — | $2145.9% |
| Lily | $4,3683.0% | — | — | — |
| Lisianthus | $3,49949.3% | — | — | — |
| Other Flower | $1,19126.4% | — | $1,57833.1% | — |
| Accessory / Packaging | — | — | — | $2,03326.1% |
| Sunflower | $1,08719.6% | — | — | — |
| Anthurium | $95127.5% | — | — | — |
Farmers
Named farms in the Product List
| Farmer | Country | Revenue | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Hollandi | Iran | $21,859.97 | $205.13 | 10.2% | 9.0% | $10.13 | 2 |
| Banu | Iran | $5,012.49 | -$708.72 | 10.0% | 26.3% | $3.83 | 3 |
| Mina | Erbil (local) | $1,577.95 | $337.51 | 33.1% | 15.4% | $1.38 | 2 |
| Subati | Kenya | $756.35 | -$782.75 | -0.9% | 49.6% | $5.40 | 2 |
| Kikwetu | Kenya | $256.13 | -$38.83 | 3.9% | 16.7% | $5.12 | 3 |
Farmer sales by month
What matters most
Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.
How the Importance Score (0–100) is calculated
Each part is scaled so the best one gets 100.
Margin vs size
Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (16.6%) and average share (3.85%).
⭐ Stars · 2
Big sales and good margin. Protect them: never run out, keep the price.
Chrysanthemum Greenery
💎 Niche gems · 18
Good margin but small sales. Promote, display or bundle them to grow.
Carnation Gypsophila Lisianthus Others Flower Aster
🔻 Losing money · 6
Lose money overall. Fix the price or stop buying.
Rose Baby Rose Lily Tulip Orchid Peony
| # | Type | Score | Zone | Net profit share | Order reach | Revenue share | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 1 | Chrysanthemum |
75.5
|
⭐ Stars | 93.16% | 61.4% | 15.29% | 26.2% | ▲ 44.4% |
| 2 | Greenery |
47.4
|
⭐ Stars | 42.03% | 53.0% | 6.88% | 28.5% | ▼ 39.3% |
| 3 | Rose |
46.3
|
🔻 Losing money | -152.33% | 75.4% | 41.99% | 4.3% | ▼ 17.5% |
| 4 | Carnation |
41.0
|
💎 Niche gems | 41.33% | 21.0% | 2.73% | 51.2% | ▼ 16.6% |
| 5 | Gypsophila |
38.6
|
💎 Niche gems | 31.66% | 40.6% | 3.68% | 32.7% | ▼ 26.0% |
| 6 | Lisianthus |
32.6
|
💎 Niche gems | 28.56% | 14.0% | 1.9% | 49.3% | ▼ 28.8% |
| 7 | Others |
29.9
|
💎 Niche gems | 19.38% | 31.8% | 3.07% | 31.7% | ▲ 98.3% |
| 8 | Flower |
29.0
|
💎 Niche gems | 20.07% | 29.3% | 2.41% | 31.7% | ▼ 37.6% |
| 9 | Baby Rose |
26.7
|
🔻 Losing money | -68.42% | 53.2% | 13.17% | 9.4% | ▼ 20.7% |
| 10 | Aster |
21.0
|
💎 Niche gems | 8.99% | 5.9% | 0.44% | 69.5% | ▼ 77.1% |
| 11 | Gerbera |
20.4
|
💎 Niche gems | 4.92% | 10.5% | 0.4% | 48.9% | ▼ 27.9% |
| 12 | Alstroemeria |
19.1
|
💎 Niche gems | 6.06% | 4.1% | 0.33% | 53.8% | ▼ 94.9% |
| 13 | Other Flower |
18.1
|
💎 Niche gems | 7.9% | 14.9% | 1.5% | 30.2% | ▼ 81.4% |
| 14 | Gladiolus |
16.4
|
💎 Niche gems | 5.37% | 2.8% | 0.49% | 43.0% | ▲ 362.5% |
| 15 | Freesia |
16.0
|
💎 Niche gems | 1.87% | 0.5% | 0.07% | 76.4% | ▼ 100.0% |
| 16 | Veronica |
15.9
|
💎 Niche gems | 3.1% | 5.5% | 0.31% | 42.0% | ▲ 77.0% |
| 17 | Eryngium |
14.7
|
💎 Niche gems | 0.23% | 0.5% | 0.02% | 47.9% | ▼ 100.0% |
| 18 | Accessory / Packaging |
14.1
|
💎 Niche gems | 7.0% | 8.2% | 1.1% | 26.1% | ▲ 275.9% |
| 19 | Statice / Limonium |
13.1
|
💎 Niche gems | 2.07% | 6.6% | 0.32% | 32.8% | ▲ 2.6% |
| 20 | Anthurium |
10.9
|
💎 Niche gems | 1.47% | 5.4% | 0.52% | 27.5% | ▲ 586.8% |
| 21 | Stock |
10.8
|
💎 Niche gems | 0.43% | 0.8% | 0.1% | 34.4% | ▼ 100.0% |
| 22 | Sunflower |
9.0
|
💎 Niche gems | 1.54% | 6.6% | 0.59% | 19.6% | ▲ 56.7% |
| 23 | Lily |
6.1
|
🔻 Losing money | -3.23% | 12.2% | 2.37% | 3.0% | ▼ 53.8% |
| 24 | Tulip |
5.9
|
🔻 Losing money | -0.54% | 1.5% | 0.24% | 17.8% | ▼ 100.0% |
| 25 | Orchid |
0.3
|
🔻 Losing money | -2.09% | 0.8% | 0.07% | -7.0% | ▼ 100.0% |
| 26 | Peony |
0.1
|
🔻 Losing money | -0.54% | 0.2% | 0.03% | -12.0% | ▼ 100.0% |
Trend = sales in the last 3 months compared with the 3 months before.
Product types
Which kinds of products bring the sales and the profit
Share of revenue by type
Profit margin by type
| Type | Revenue | Share | Net profit | Margin | Non-revenue | Avg Selling Price | Products |
|---|---|---|---|---|---|---|---|
| Rose | $77,426.87 | 42.0% | -$8,030.88 | 4.3% | 14.6% | $5.41 | 32 |
| Chrysanthemum | $28,200.05 | 15.3% | $4,911.30 | 26.2% | 9.3% | $0.53 | 2 |
| Baby Rose | $24,276.02 | 13.2% | -$3,607.10 | 9.4% | 18.9% | $5.03 | 21 |
| Greenery | $12,683.67 | 6.9% | $2,216.01 | 28.5% | 13.9% | $1.73 | 20 |
| Gypsophila | $6,777.57 | 3.7% | $1,669.09 | 32.7% | 15.6% | $4.07 | 3 |
| Others | $5,658.14 | 3.1% | $1,021.78 | 31.7% | 16.9% | $2.70 | 4 |
| Carnation | $5,038.62 | 2.7% | $2,178.91 | 51.2% | 14.5% | $1.20 | 3 |
| Flower | $4,439.37 | 2.4% | $1,058.28 | 31.7% | 16.3% | $2.98 | 20 |
| Lily | $4,368.25 | 2.4% | -$170.11 | 3.0% | 11.0% | $12.24 | 2 |
| Lisianthus | $3,498.85 | 1.9% | $1,505.81 | 49.3% | 9.2% | $1.23 | 1 |
| Other Flower | $2,769.00 | 1.5% | $416.73 | 30.2% | 18.1% | $1.82 | 12 |
| Accessory / Packaging | $2,033.34 | 1.1% | $368.80 | 26.1% | 2.9% | $2.36 | 14 |
| Sunflower | $1,086.83 | 0.6% | $81.27 | 19.6% | 12.6% | $0.55 | 1 |
| Anthurium | $950.86 | 0.5% | $77.38 | 27.5% | 20.6% | $9.14 | 2 |
| Gladiolus | $911.25 | 0.5% | $283.12 | 43.0% | 21.3% | $0.72 | 2 |
| Aster | $811.20 | 0.4% | $473.99 | 69.5% | 21.7% | $1.54 | 3 |
| Gerbera | $728.79 | 0.4% | $259.57 | 48.9% | 16.7% | $1.74 | 1 |
| Alstroemeria | $615.10 | 0.3% | $319.65 | 53.8% | 3.7% | $2.13 | 2 |
| Statice / Limonium | $594.09 | 0.3% | $109.36 | 32.8% | 13.5% | $3.43 | 1 |
| Veronica | $568.97 | 0.3% | $163.26 | 42.0% | 21.2% | $1.14 | 1 |
| Tulip | $434.45 | 0.2% | -$28.69 | 17.8% | 22.4% | $8.35 | 1 |
| Stock | $183.45 | 0.1% | $22.67 | 34.4% | 33.3% | $10.19 | 2 |
| Freesia | $129.00 | 0.1% | $98.51 | 76.4% | 0.0% | $1.36 | 1 |
| Orchid | $122.03 | 0.1% | -$110.22 | -7.0% | 5.4% | $1.16 | 2 |
| Peony | $53.88 | 0.0% | -$28.38 | -12.0% | 30.0% | $7.70 | 1 |
| Eryngium | $34.80 | 0.0% | $11.99 | 47.9% | 20.0% | $2.90 | 1 |
Country, farmer and type come from the “Product List” sheet in the Excel file.