Flower Shop العربية

All Branches · All Months

Origin

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$2.35M

Share of revenue: 65.1%

Net profit
$416.2K
Margin
24.8%
Non-revenue
$166.2K · 7.5%
Avg Selling Price
$2.08
Avg cost
$1.56
Products
222

ROI: 21.5%

Kenya

$1.01M

Share of revenue: 27.8%

Net profit
$58.8K
Margin
8.8%
Non-revenue
$29.3K · 3.4%
Avg Selling Price
$7.10
Avg cost
$6.48
Products
47

ROI: 6.2%

Erbil (local)

$128.7K

Share of revenue: 3.6%

Net profit
$38.8K
Margin
36.2%
Non-revenue
$7,777 · 10.6%
Avg Selling Price
$4.59
Avg cost
$2.93
Products
8

ROI: 43.2%

Others

$127.0K

Share of revenue: 3.5%

Net profit
$29.4K
Margin
28.7%
Non-revenue
$7,089 · 10.2%
Avg Selling Price
$2.60
Avg cost
$1.86
Products
118

ROI: 30.1%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.68 $5.01 11.9% 8.2% $1.01M
Kenya $6.83 $6.22 9.0% 2.7% $699.9K
Erbil (local) $4.69 $3.04 35.1% 13.7% $68.2K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.16 $4.99 19.0% 11.0% $248.8K
Kenya $6.95 $6.52 6.1% 4.6% $222.7K
Erbil (local) $5.67 $3.51 38.1% 6.4% $55.8K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.66 $0.40 40.0% 5.8% $376.1K
Kenya $4.14 $3.84 7.2% 25.2% $1,529

Best margin: Iran Lowest cost per item: Iran

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.76 $1.22 30.7% 5.3% $281.8K
Kenya $5.89 $5.51 6.4% 10.0% $1,477
Others $10.16 $8.00 21.3% 3.0% $24.7K

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.72 $2.22 61.2% 10.0% $72.5K
Kenya $14.52 $12.35 14.9% 3.0% $70.5K

Best margin: Iran Lowest cost per item: Iran

Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.65 $2.54 45.3% 14.9% $56.3K
Others $5.74 $4.33 24.6% 13.0% $1,448

Best margin: Iran Lowest cost per item: Iran

Carnation

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.62 $0.74 54.4% 11.2% $33.5K
Kenya $4.92 $5.62 -14.3% 8.9% $1,971

Best margin: Iran Lowest cost per item: Iran

Lisianthus

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.54 $0.72 53.3% 8.4% $19.6K
Kenya $7.28 $6.98 4.1% 1.8% $2,381

Best margin: Iran Lowest cost per item: Iran

Other Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $3.86 $2.13 44.9% 16.4% $16.2K
Erbil (local) $1.50 $1.04 30.2% 10.2% $4,393

Best margin: Iran Lowest cost per item: Erbil (local)

Statice / Limonium

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.70 $2.31 50.7% 8.7% $6,698
Kenya $11.21 $9.14 18.4% 15.8% $2,028

Best margin: Iran Lowest cost per item: Iran

Tulip

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.64 $5.76 13.3% 16.7% $1,588
Others $9.62 $8.18 15.0% 12.1% $2,892

Best margin: Others Lowest cost per item: Iran

Country × product type

Sales and profit margin of each product type from each country (green = good margin, red = loss)

TypeIranKenyaErbil (local)Others
Rose $1.01M11.9% $699.9K9.0% $68.2K35.1% —
Baby Rose $248.8K19.0% $222.7K6.1% $55.8K38.1% —
Chrysanthemum $376.1K40.0% $1,5297.2% $27329.7% —
Greenery $281.8K30.7% $1,4776.4% — $24.7K21.3%
Gypsophila $72.5K61.2% $70.5K14.9% $00.0% —
Accessory / Packaging $64431.9% — — $97.4K31.0%
Lily $68.4K8.3% — — —
Flower $56.3K45.3% $15411.8% — $1,44824.6%
Others $55.6K41.8% — — —
Carnation $33.5K54.4% $1,971-14.3% — —
Gladiolus $30.5K26.9% — — —
Lisianthus $19.6K53.3% $2,3814.1% — —
Gerbera $21.9K64.0% — — $31-16.1%
Other Flower $16.2K44.9% $15-166.7% $4,39330.2% —

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $243,992.99 $29,094.96 20.0% 8.2% $9.89 6
Subati Kenya $241,999.09 $20,687.79 11.1% 2.7% $6.35 8
Banu Iran $134,825.94 $12,189.34 13.3% 4.3% $4.07 5
Mina Erbil (local) $128,663.20 $38,835.13 36.2% 10.6% $4.59 8
Kikwetu Kenya $28,411.40 -$69.21 10.0% 9.9% $5.34 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (20.9%) and average share (0.27%).

⭐ Stars · 20

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز کاج ئیرانی 0 0 0 رشتی گول جیبسوفیل ئیرانی زنبوری ئیرانی بامبو ئیرانی roz ئیرانی گرین هاوس

🚚 Volume drivers · 7

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze کینی ايفر ريد روز Roze هلند ممتاز روز Roze هلندی روز Roze کینی Madam Red روز Roze کینی سوباتى به یبی روز کینی

💎 Niche gems · 32

Good margin but small sales. Promote, display or bundle them to grow.

برگ ئارالیا ئیرانی (نجمە) قرنفل شاخه ئیرانی اسپراگوس ئیرانی (هوا) گول لیمونیوم ئیرانی بابونه ئیرانی شمشیری ئیرانی

🔻 Losing money · 1

Lose money overall. Fix the price or stop buying.

میمون ئیرانی

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
97.3
 ⭐ Stars 24.99% 45.6% 10.05% 41.1% ▼ 16.8%
2 کاج ئیرانی 0 0 0 رشتی
43.4
 ⭐ Stars 6.87% 26.5% 5.7% 21.6% ▼ 16.8%
3 گول جیبسوفیل ئیرانی
39.5
 ⭐ Stars 7.73% 14.9% 1.97% 61.9% ▼ 59.0%
4 زنبوری ئیرانی
27.9
 ⭐ Stars 3.38% 10.2% 0.96% 55.1% ▼ 31.7%
5 بامبو ئیرانی
26.5
 ⭐ Stars 2.7% 10.5% 0.69% 62.7% ▼ 15.4%
6 roz ئیرانی گرین هاوس
24.3
 ⭐ Stars 4.74% 2.6% 2.75% 32.9% ▼ 100.0%
7 جیلبرا ئیرانی
24.3
 ⭐ Stars 2.48% 7.5% 0.61% 64.0% ▼ 40.1%
8 قرنفل ئیرانی
22.9
 ⭐ Stars 1.93% 6.5% 0.64% 51.0% ▲ 22.1%
9 روز Roze مینا 50CM
22.5
 ⭐ Stars 2.92% 8.0% 1.62% 33.9% ▼ 40.4%
10 الستر
22.0
 ⭐ Stars 1.65% 11.8% 0.84% 37.3% ▲ 36.6%
11 ابایی ئیرانی (ورق صالون)
21.9
 ⭐ Stars 2.04% 5.7% 0.68% 47.4% ▼ 48.2%
12 لیسیانتوس ئیرانی لویزیانا
21.5
 ⭐ Stars 1.73% 4.9% 0.54% 53.4% ▲ 15.9%
13 روز Roze کینی ايفر ريد
21.3
 🚚 Volume drivers 1.88% 5.7% 6.7% 6.1% ▼ 89.0%
14 بەیبی روز مينا 50CM
20.9
 ⭐ Stars 2.63% 6.8% 1.2% 35.4% ▼ 15.3%
15 روز Roze هلند ممتاز
20.1
 🚚 Volume drivers 3.1% 6.4% 2.71% 20.8% ▼ 94.0%
16 اکالیپتوس ئیرانی
19.7
 ⭐ Stars 1.51% 7.1% 0.61% 40.4% ▼ 26.2%
17 برگ ئارالیا ئیرانی (نجمە)
19.4
 💎 Niche gems 0.97% 4.3% 0.25% 60.9% ▼ 46.9%
18 روز Roze هلندی
19.3
 🚚 Volume drivers 2.32% 4.4% 3.55% 20.3% ▼ 100.0%
19 اسپری 0 0 0 کاسپین
19.1
 ⭐ Stars 1.0% 3.3% 0.34% 50.6% ▼ 50.4%
20 ڤیرونیکا ئیرانی
19.0
 ⭐ Stars 0.96% 3.3% 0.3% 53.9% ▼ 14.5%
21 قرنفل شاخه ئیرانی
18.9
 💎 Niche gems 0.98% 3.2% 0.26% 60.4% ▼ 96.6%
22 روز Roze کینی Madam Red
18.8
 🚚 Volume drivers 2.57% 5.1% 4.55% 9.4% ▼ 95.4%
23 روز Roze کینی سوباتى
18.0
 🚚 Volume drivers 1.6% 10.1% 3.52% 9.7% ▲ 27.7%
24 اسپراگوس ئیرانی (هوا)
17.9
 💎 Niche gems 0.49% 3.1% 0.19% 52.6% ▼ 68.5%
25 گول به یبی روز ئیرانی
17.8
 ⭐ Stars 2.16% 4.5% 1.17% 31.9% ▼ 97.6%
26 گول لیمونیوم ئیرانی
17.8
 💎 Niche gems 0.57% 2.7% 0.18% 50.9% ▼ 28.8%
27 بەیبی روز مينا 40CM
17.7
 ⭐ Stars 0.93% 2.4% 0.35% 47.5% ▲ 63.7%
28 بابونه ئیرانی
17.5
 💎 Niche gems 0.61% 3.1% 0.23% 47.9% ▼ 69.1%
29 کاغه ز ی ته غلیف دژه ئاو
17.0
 ⭐ Stars 1.33% 7.8% 0.82% 30.0% ▼ 8.2%
30 روز Roze ئیرانی 10شاخه
16.6
 ⭐ Stars 1.92% 2.5% 0.88% 34.7% ▼ 87.3%
31 به یبی روز کینی
16.6
 🚚 Volume drivers 1.4% 9.5% 2.89% 11.3% ▲ 12.4%
32 شمشیری ئیرانی
16.5
 💎 Niche gems 0.18% 2.0% 0.06% 52.3% ▲ 13.0%
33 روبان ساتن قلبی
16.4
 💎 Niche gems 0.22% 1.7% 0.07% 53.6% ▼ 31.6%
34 مخلصه ئیرانی
16.2
 💎 Niche gems 0.25% 1.3% 0.07% 65.4% ▼ 60.8%
35 انجیری ئیرانی 0 0 0 قفــص صدری
16.1
 💎 Niche gems 0.26% 0.9% 0.07% 65.7% ▼ 59.3%
36 آستر ئیرانی
16.1
 💎 Niche gems 0.29% 0.8% 0.08% 61.3% ▼ 18.7%
37 روز Roze کینی روز الوان
16.0
 🚚 Volume drivers 1.59% 9.1% 2.23% 13.3% ▼ 68.9%
38 سیکاس بلند
15.9
 💎 Niche gems 0.19% 1.0% 0.04% 73.2% ▲ 108.0%
39 گه ردی ئیرانی
15.9
 💎 Niche gems 0.22% 0.8% 0.05% 75.2% ▼ 77.0%
40 ریشه
15.7
 💎 Niche gems 0.28% 0.3% 0.06% 73.5% ▼ 64.4%
41 شمشاد
15.6
 💎 Niche gems 0.09% 0.8% 0.03% 56.7% ▲ 58.2%
42 لاوسون
15.6
 💎 Niche gems 0.18% 0.5% 0.04% 78.3% ▼ 92.8%
43 خه زه
15.6
 💎 Niche gems 0.23% 0.2% 0.05% 78.3% ▼ 90.2%
44 السترومریا ئیرانی الستر
15.6
 💎 Niche gems 0.15% 0.5% 0.04% 61.5% ▼ 97.8%
45 قلم پو(حوسنی یوسف) ئیرانی
15.5
 💎 Niche gems 0.12% 0.5% 0.03% 75.1% ▼ 76.4%
46 باکس 0 0 0 love
15.5
 💎 Niche gems 0.19% 0.3% 0.03% 95.7% ▲ 17.2%
47 افشان ئیرانی
15.4
 💎 Niche gems 0.08% 0.5% 0.02% 71.9% ▲ 420.9%
48 بەیبی روز ئیرانی طاهری
15.4
 💎 Niche gems 0.15% 0.1% 0.05% 53.2% ▼ 100.0%
49 برگ استر ئیرانی 0 0 0 ورق استر
15.3
 💎 Niche gems 0.08% 0.3% 0.02% 72.6% ▼ 47.7%
50 سیکاس 0 0 0 کوتاە
15.3
 💎 Niche gems 0.08% 0.3% 0.02% 75.4% ▼ 66.3%
51 ئنیرجیوم ئیرانی
15.3
 💎 Niche gems 0.05% 0.3% 0.02% 61.2% ▼ 51.7%
52 تاج خروس ئیرانی
15.3
 💎 Niche gems 0.05% 0.3% 0.01% 72.5% ▲ 144.7%
53 نه خلی مورداب ئیرانی
15.3
 💎 Niche gems 0.05% 0.3% 0.01% 57.7% ▼ 62.4%
54 میمون ئیرانی
15.3
 🔻 Losing money -0.0% 0.4% 0.02% 50.5% ▼ 100.0%
55 الستر کینی السترومیریا Alstromeria
15.2
 💎 Niche gems 0.05% 0.2% 0.02% 51.9% ▼ 100.0%
56 لیندا ئیرانی
15.2
 💎 Niche gems 0.04% 0.2% 0.01% 88.2% ▼ 82.4%
57 ساقه بلند
15.2
 💎 Niche gems 0.05% 0.2% 0.01% 57.0% ▲ 76.5%
58 پایه چسب
15.2
 💎 Niche gems 0.04% 0.2% 0.01% 66.3% ▲ 12.9%
59 پایه 150
15.2
 💎 Niche gems 0.05% 0.1% 0.01% 78.0% ▼ 27.7%
60 ستاندی کارت گولدی
15.2
 💎 Niche gems 0.03% 0.2% 0.01% 72.3% ▲ 40.6%

Trend = sales in the last 3 months compared with the 3 months before.

Product types

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $1,779,575.31 49.3% $101,447.29 11.7% 6.6% $6.03 72
Baby Rose $527,374.94 14.6% $47,410.75 15.6% 8.1% $6.41 34
Chrysanthemum $377,866.09 10.5% $136,316.77 39.9% 5.8% $0.66 7
Greenery $308,001.60 8.5% $80,109.83 29.8% 5.2% $1.90 50
Gypsophila $143,035.90 4.0% $50,601.31 38.4% 8.1% $8.16 7
Accessory / Packaging $98,062.22 2.7% $24,217.49 31.1% 10.6% $2.14 112
Lily $68,416.08 1.9% -$5,897.04 8.3% 15.0% $15.01 3
Flower $57,938.92 1.6% $22,449.65 44.7% 14.9% $4.67 40
Others $55,612.35 1.5% $20,181.66 41.8% 9.1% $3.51 6
Carnation $35,515.53 1.0% $15,998.13 50.6% 11.2% $1.68 6
Gladiolus $30,520.99 0.8% $4,202.00 26.9% 16.4% $0.54 2
Lisianthus $21,957.94 0.6% $9,408.19 48.0% 8.2% $1.68 3
Gerbera $21,938.62 0.6% $13,466.35 63.9% 7.1% $3.17 2
Other Flower $20,607.06 0.6% $6,910.25 41.6% 14.1% $2.89 21
Sunflower $14,233.71 0.4% $1,262.91 17.8% 9.1% $0.57 2
Anthurium $13,892.00 0.4% $3,599.02 31.2% 11.2% $11.93 3
Veronica $10,830.95 0.3% $5,129.50 52.5% 10.6% $1.92 2
Statice / Limonium $8,726.72 0.2% $3,211.14 43.2% 9.6% $5.43 3
Aster $4,912.64 0.1% $2,217.93 55.4% 15.9% $1.52 4
Tulip $4,479.64 0.1% -$10.39 14.4% 14.2% $8.30 2
Alstroemeria $2,043.05 0.1% $1,108.79 58.4% 8.0% $2.85 2
Stock $1,955.85 0.1% $423.16 31.5% 16.6% $9.27 4
Eryngium $1,815.38 0.1% $228.81 26.2% 15.6% $4.18 3
Hydrangea $638.73 0.0% $3.13 11.7% 10.1% $3.99 1
Orchid $557.47 0.0% -$368.04 -1.1% 6.8% $2.46 2
Peony $360.03 0.0% -$503.56 -13.1% 52.6% $8.00 1
Freesia $205.47 0.0% $114.63 68.8% 26.8% $1.19 1

Country, farmer and type come from the “Product List” sheet in the Excel file.