All Branches · All Months

Erbil (local)

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Erbil (local)

$128.7K

Share of revenue: 3.6%

Net profit: $38.8K
Margin: 36.2%
Non-revenue: $7,777 · 10.6%
Avg Selling Price: $4.59
Avg cost: $2.93
Products: 8

ROI: 43.2%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$5.68	$5.01	11.9%	8.2%	$1.01M
Kenya	$6.83	$6.22	9.0%	2.7%	$699.9K
Erbil (local)	$4.69	$3.04	35.1%	13.7%	$68.2K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$6.16	$4.99	19.0%	11.0%	$248.8K
Kenya	$6.95	$6.52	6.1%	4.6%	$222.7K
Erbil (local)	$5.67	$3.51	38.1%	6.4%	$55.8K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Other Flower

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$3.86	$2.13	44.9%	16.4%	$16.2K
Erbil (local)	$1.50	$1.04	30.2%	10.2%	$4,393

Best margin: Iran Lowest cost per item: Erbil (local)

Farmers

Named farms in the Product List

Farmer	Country	Revenue	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Mina	Erbil (local)	$128,663.20	$38,835.13	36.2%	10.6%	$4.59	8

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (36.2%) and average share (14.29%).

🚚 Volume drivers · 2

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze مینا 50CM بەیبی روز مينا 50CM

💎 Niche gems · 2

Good margin but small sales. Promote, display or bundle them to grow.

بەیبی روز مينا 40CM روز Roze مينا 40CM

⚪ Low priority · 3

Small sales and thin margin. Order on demand or consider dropping.

گولی مینا ئیرانی مینا ئیرانی ناوه ند داوودی ئیرانی مینا

#	Product	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	روز Roze مینا 50CM	95.2	🚚 Volume drivers	40.9%	50.2%	45.56%	33.9%	▼ 40.4%
2	بەیبی روز مينا 50CM	82.5	🚚 Volume drivers	36.82%	42.4%	33.64%	35.4%	▼ 15.3%
3	بەیبی روز مينا 40CM	38.6	💎 Niche gems	12.94%	14.8%	9.74%	47.5%	▲ 63.7%
4	روز Roze مينا 40CM	26.3	💎 Niche gems	6.54%	7.9%	7.44%	42.4%	▲ 2.2%
5	گولی مینا ئیرانی	15.0	⚪ Low priority	1.71%	3.6%	1.87%	35.5%	▼ 75.3%
6	مینا ئیرانی ناوه ند	10.6	⚪ Low priority	0.89%	3.8%	1.54%	23.8%	▼ 40.0%
7	داوودی ئیرانی مینا	9.2	⚪ Low priority	0.21%	0.1%	0.21%	29.7%	▼ 100.0%

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Erbil (local)

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Rose	$68,182.48	53.0%	$18,423.41	35.1%	13.7%	$4.69	2
Baby Rose	$55,814.25	43.4%	$19,326.43	38.1%	6.4%	$5.67	2
Other Flower	$4,393.35	3.4%	$1,009.10	30.2%	10.2%	$1.50	2
Chrysanthemum	$273.11	0.2%	$81.19	29.7%	0.0%	$0.39	1
Gypsophila	$0.00	0.0%	-$5.00	0.0%	100.0%	$0.00	1

Most profitable products

Biggest loss-makers

1جیبسوفیل مينا-$5.00

Country, farmer and type come from the “Product List” sheet in the Excel file.