Flower Shop العربية

All Branches · All Months

Iran

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Iran

$2.35M

Share of revenue: 65.1%

Net profit
$416.2K
Margin
24.8%
Non-revenue
$166.2K · 7.5%
Avg Selling Price
$2.08
Avg cost
$1.56
Products
222

ROI: 21.5%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.68 $5.01 11.9% 8.2% $1.01M
Kenya $6.83 $6.22 9.0% 2.7% $699.9K
Erbil (local) $4.69 $3.04 35.1% 13.7% $68.2K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.16 $4.99 19.0% 11.0% $248.8K
Kenya $6.95 $6.52 6.1% 4.6% $222.7K
Erbil (local) $5.67 $3.51 38.1% 6.4% $55.8K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.66 $0.40 40.0% 5.8% $376.1K
Kenya $4.14 $3.84 7.2% 25.2% $1,529

Best margin: Iran Lowest cost per item: Iran

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.76 $1.22 30.7% 5.3% $281.8K
Kenya $5.89 $5.51 6.4% 10.0% $1,477
Others $10.16 $8.00 21.3% 3.0% $24.7K

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.72 $2.22 61.2% 10.0% $72.5K
Kenya $14.52 $12.35 14.9% 3.0% $70.5K

Best margin: Iran Lowest cost per item: Iran

Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.65 $2.54 45.3% 14.9% $56.3K
Others $5.74 $4.33 24.6% 13.0% $1,448

Best margin: Iran Lowest cost per item: Iran

Carnation

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.62 $0.74 54.4% 11.2% $33.5K
Kenya $4.92 $5.62 -14.3% 8.9% $1,971

Best margin: Iran Lowest cost per item: Iran

Lisianthus

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.54 $0.72 53.3% 8.4% $19.6K
Kenya $7.28 $6.98 4.1% 1.8% $2,381

Best margin: Iran Lowest cost per item: Iran

Other Flower

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $3.86 $2.13 44.9% 16.4% $16.2K
Erbil (local) $1.50 $1.04 30.2% 10.2% $4,393

Best margin: Iran Lowest cost per item: Erbil (local)

Statice / Limonium

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.70 $2.31 50.7% 8.7% $6,698
Kenya $11.21 $9.14 18.4% 15.8% $2,028

Best margin: Iran Lowest cost per item: Iran

Tulip

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.64 $5.76 13.3% 16.7% $1,588
Others $9.62 $8.18 15.0% 12.1% $2,892

Best margin: Others Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Hollandi Iran $243,992.99 $29,094.96 20.0% 8.2% $9.89 6
Banu Iran $134,825.94 $12,189.34 13.3% 4.3% $4.07 5

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (24.8%) and average share (0.49%).

⭐ Stars · 13

Big sales and good margin. Protect them: never run out, keep the price.

داوودی ئیرانی کریز گول جیبسوفیل ئیرانی زنبوری ئیرانی بامبو ئیرانی roz ئیرانی گرین هاوس جیلبرا ئیرانی

🚚 Volume drivers · 3

Big sales but thin margin. Small price or cost improvements here move a lot of money.

کاج ئیرانی 0 0 0 رشتی روز Roze هلند ممتاز روز Roze هلندی

💎 Niche gems · 41

Good margin but small sales. Promote, display or bundle them to grow.

برگ ئارالیا ئیرانی (نجمە) ڤیرونیکا ئیرانی قرنفل شاخه ئیرانی اسپراگوس ئیرانی (هوا) گول لیمونیوم ئیرانی بابونه ئیرانی

🔻 Losing money · 3

Lose money overall. Fix the price or stop buying.

میمون ئیرانی داوودی ئیرانی بابونه ای دراسینا ئیرانی 0 0 0 سور

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 داوودی ئیرانی کریز
97.3
 ⭐ Stars 32.61% 52.9% 15.44% 41.1% ▼ 16.8%
2 کاج ئیرانی 0 0 0 رشتی
43.4
 🚚 Volume drivers 8.97% 30.7% 8.75% 21.6% ▼ 16.8%
3 گول جیبسوفیل ئیرانی
39.5
 ⭐ Stars 10.08% 17.3% 3.03% 61.9% ▼ 59.0%
4 زنبوری ئیرانی
27.9
 ⭐ Stars 4.41% 11.9% 1.47% 55.1% ▼ 31.7%
5 بامبو ئیرانی
26.5
 ⭐ Stars 3.53% 12.2% 1.06% 62.7% ▼ 15.4%
6 roz ئیرانی گرین هاوس
24.3
 ⭐ Stars 6.19% 3.0% 4.22% 32.9% ▼ 100.0%
7 جیلبرا ئیرانی
24.3
 ⭐ Stars 3.24% 8.7% 0.93% 64.0% ▼ 40.1%
8 قرنفل ئیرانی
22.9
 ⭐ Stars 2.52% 7.6% 0.98% 51.0% ▲ 22.1%
9 الستر
22.0
 ⭐ Stars 2.15% 13.6% 1.3% 37.3% ▲ 36.6%
10 ابایی ئیرانی (ورق صالون)
21.9
 ⭐ Stars 2.67% 6.6% 1.05% 47.4% ▼ 48.2%
11 لیسیانتوس ئیرانی لویزیانا
21.5
 ⭐ Stars 2.26% 5.6% 0.83% 53.4% ▲ 15.9%
12 روز Roze هلند ممتاز
20.1
 🚚 Volume drivers 4.05% 7.4% 4.16% 20.8% ▼ 94.0%
13 اکالیپتوس ئیرانی
19.7
 ⭐ Stars 1.97% 8.3% 0.94% 40.4% ▼ 26.2%
14 برگ ئارالیا ئیرانی (نجمە)
19.4
 💎 Niche gems 1.27% 5.0% 0.38% 60.9% ▼ 46.9%
15 روز Roze هلندی
19.3
 🚚 Volume drivers 3.03% 5.0% 5.45% 20.3% ▼ 100.0%
16 ڤیرونیکا ئیرانی
19.0
 💎 Niche gems 1.26% 3.9% 0.46% 53.9% ▼ 14.5%
17 قرنفل شاخه ئیرانی
18.9
 💎 Niche gems 1.28% 3.8% 0.4% 60.4% ▼ 96.6%
18 اسپراگوس ئیرانی (هوا)
17.9
 💎 Niche gems 0.64% 3.6% 0.28% 52.6% ▼ 68.5%
19 گول به یبی روز ئیرانی
17.8
 ⭐ Stars 2.83% 5.2% 1.79% 31.9% ▼ 97.6%
20 گول لیمونیوم ئیرانی
17.8
 💎 Niche gems 0.74% 3.2% 0.28% 50.9% ▼ 28.8%
21 بابونه ئیرانی
17.5
 💎 Niche gems 0.8% 3.6% 0.35% 47.9% ▼ 69.1%
22 روز Roze ئیرانی 10شاخه
16.6
 ⭐ Stars 2.51% 2.9% 1.36% 34.7% ▼ 87.3%
23 شمشیری ئیرانی
16.5
 💎 Niche gems 0.24% 2.3% 0.09% 52.3% ▲ 13.0%
24 مخلصه ئیرانی
16.2
 💎 Niche gems 0.33% 1.5% 0.1% 65.4% ▼ 60.8%
25 انجیری ئیرانی 0 0 0 قفــص صدری
16.1
 💎 Niche gems 0.35% 1.1% 0.11% 65.7% ▼ 59.3%
26 آستر ئیرانی
16.1
 💎 Niche gems 0.38% 0.9% 0.12% 61.3% ▼ 18.7%
27 سیکاس بلند
15.9
 💎 Niche gems 0.25% 1.2% 0.06% 73.2% ▲ 108.0%
28 گه ردی ئیرانی
15.9
 💎 Niche gems 0.29% 0.9% 0.08% 75.2% ▼ 77.0%
29 ریشه
15.7
 💎 Niche gems 0.36% 0.3% 0.09% 73.5% ▼ 64.4%
30 شمشاد
15.6
 💎 Niche gems 0.12% 0.9% 0.04% 56.7% ▲ 58.2%
31 لاوسون
15.6
 💎 Niche gems 0.24% 0.6% 0.06% 78.3% ▼ 92.8%
32 خه زه
15.6
 💎 Niche gems 0.3% 0.3% 0.07% 78.3% ▼ 90.2%
33 السترومریا ئیرانی الستر
15.6
 💎 Niche gems 0.2% 0.5% 0.06% 61.5% ▼ 97.8%
34 قلم پو(حوسنی یوسف) ئیرانی
15.5
 💎 Niche gems 0.16% 0.5% 0.04% 75.1% ▼ 76.4%
35 افشان ئیرانی
15.4
 💎 Niche gems 0.1% 0.5% 0.03% 71.9% ▲ 420.9%
36 بەیبی روز ئیرانی طاهری
15.4
 💎 Niche gems 0.19% 0.2% 0.07% 53.2% ▼ 100.0%
37 برگ استر ئیرانی 0 0 0 ورق استر
15.3
 💎 Niche gems 0.1% 0.4% 0.03% 72.6% ▼ 47.7%
38 سیکاس 0 0 0 کوتاە
15.3
 💎 Niche gems 0.1% 0.4% 0.03% 75.4% ▼ 66.3%
39 ئنیرجیوم ئیرانی
15.3
 💎 Niche gems 0.06% 0.4% 0.02% 61.2% ▼ 51.7%
40 تاج خروس ئیرانی
15.3
 💎 Niche gems 0.07% 0.4% 0.02% 72.5% ▲ 144.7%
41 نه خلی مورداب ئیرانی
15.3
 💎 Niche gems 0.07% 0.3% 0.02% 57.7% ▼ 62.4%
42 میمون ئیرانی
15.3
 🔻 Losing money -0.0% 0.5% 0.03% 50.5% ▼ 100.0%
43 لیندا ئیرانی
15.2
 💎 Niche gems 0.05% 0.3% 0.01% 88.2% ▼ 82.4%
44 ساقه بلند
15.2
 💎 Niche gems 0.06% 0.2% 0.02% 57.0% ▲ 76.5%
45 دکمه ای
15.1
 💎 Niche gems 0.02% 0.2% 0.01% 65.6% —
46 کاج ئیرانی 0 0 0 لاوسون بزرگ
15.1
 💎 Niche gems 0.02% 0.2% 0.01% 70.3% ▼ 61.5%
47 بابونه ئیرانی مینی
15.1
 💎 Niche gems 0.03% 0.1% 0.01% 66.1% ▼ 55.4%
48 فرزیا ئیرانی 0 0 0
15.1
 💎 Niche gems 0.03% 0.1% 0.01% 68.8% ▼ 100.0%
49 کاج ئیرانی 0 0 0 نوئل
15.1
 💎 Niche gems 0.04% 0.1% 0.03% 49.7% —
50 گول همیشه بهار ئیرانی
15.1
 💎 Niche gems 0.02% 0.1% 0.0% 80.4% ▼ 100.0%
51 پامپاس
15.1
 💎 Niche gems 0.02% 0.1% 0.01% 74.1% ▲ 209.6%
52 لوندر ئیرانی
15.0
 💎 Niche gems 0.01% 0.1% 0.0% 62.2% ▼ 16.5%
53 زنگولە دار ئیرانی
15.0
 💎 Niche gems 0.01% 0.1% 0.0% 69.0% ▲ 900.0%
54 گه لا اکوبا
15.0
 💎 Niche gems 0.01% 0.1% 0.0% 70.7% —
55 گز ئیرانی
15.0
 💎 Niche gems 0.01% 0.0% 0.0% 56.2% ▼ 65.0%
56 برگ فتونیا
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 60.4% ▲ 22.4%
57 داوودی ئیرانی بابونه ای
15.0
 🔻 Losing money -0.02% 0.0% 0.0% 91.3% ▼ 100.0%
58 گول شیرشیرک ئیرانی
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 76.1% ▼ 100.0%
59 گول خشک ئیرانی
15.0
 💎 Niche gems 0.0% 0.0% 0.0% 61.0% —
60 دراسینا ئیرانی 0 0 0 سور
15.0
 🔻 Losing money -0.0% 0.0% 0.0% 55.6% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Iran

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $1,011,514.06 43.0% $36,568.41 11.9% 8.2% $5.68 49
Chrysanthemum $376,064.17 16.0% $136,430.13 40.0% 5.8% $0.66 5
Greenery $281,826.93 12.0% $75,494.51 30.7% 5.3% $1.76 45
Baby Rose $248,820.59 10.6% $23,821.79 19.0% 11.0% $6.16 25
Gypsophila $72,487.06 3.1% $41,936.43 61.2% 10.0% $5.72 3
Lily $68,416.08 2.9% -$5,897.04 8.3% 15.0% $15.01 3
Flower $56,336.71 2.4% $22,239.88 45.3% 14.9% $4.65 37
Others $55,612.35 2.4% $20,181.66 41.8% 9.1% $3.51 6
Carnation $33,544.37 1.4% $16,496.13 54.4% 11.2% $1.62 3
Gladiolus $30,520.99 1.3% $4,202.00 26.9% 16.4% $0.54 2
Gerbera $21,907.62 0.9% $13,471.35 64.0% 7.1% $3.17 1
Lisianthus $19,577.33 0.8% $9,350.48 53.3% 8.4% $1.54 2
Other Flower $16,198.71 0.7% $5,989.15 44.9% 16.4% $3.86 17
Sunflower $14,017.77 0.6% $1,278.98 17.8% 9.1% $0.56 1
Anthurium $13,892.00 0.6% $3,599.02 31.2% 11.2% $11.93 3
Veronica $10,736.36 0.5% $5,224.91 53.9% 10.6% $1.91 1
Statice / Limonium $6,698.36 0.3% $3,069.98 50.7% 8.7% $4.70 2
Aster $4,912.64 0.2% $2,217.93 55.4% 15.9% $1.52 4
Tulip $1,587.87 0.1% -$111.16 13.3% 16.7% $6.64 1
Stock $1,406.54 0.1% $352.76 31.6% 9.5% $9.19 2
Alstroemeria $1,378.36 0.1% $824.40 61.5% 3.9% $2.80 1
Accessory / Packaging $644.25 0.0% $2.28 31.9% 32.1% $5.65 2
Hydrangea $638.73 0.0% $3.13 11.7% 10.1% $3.99 1
Eryngium $580.63 0.0% $245.27 60.7% 19.7% $3.16 2
Orchid $557.47 0.0% -$368.04 -1.1% 6.8% $2.46 2
Peony $360.03 0.0% -$503.56 -13.1% 52.6% $8.00 1
Freesia $205.47 0.0% $114.63 68.8% 26.8% $1.19 1

Most profitable products

  1. 1داوودی ئیرانی کریز+$135,746.85
  2. 2گول جیبسوفیل ئیرانی+$41,967.19
  3. 3کاج ئیرانی 0 0 0 رشتی+$37,327.19
  4. 4roz ئیرانی گرین هاوس+$25,761.78
  5. 5زنبوری ئیرانی+$18,358.71
  6. 6روز Roze هلند ممتاز+$16,852.60
  7. 7بامبو ئیرانی+$14,682.07
  8. 8جیلبرا ئیرانی+$13,471.35
  9. 9روز Roze هلندی+$12,598.18
  10. 10گول به یبی روز ئیرانی+$11,760.99

Biggest loss-makers

  1. 1روز Roze ئیرانی 10شاخەی طالبی-$10,990.35
  2. 2roz ئیرانی محمودی 10شاخە-$7,909.02
  3. 3roz ئیرانی حسینی 10-$6,285.36
  4. 4لیلیوم ئیرانی اریانتال-$6,224.12
  5. 5روز Roze ئیرانی رمضانی 10 شاخە-$5,616.24
  6. 6بەیبی روز ئیرانی رمضانی-$4,288.82
  7. 7روز Roze ئیرانی ظفرابادی 10شاخە-$4,059.00
  8. 8roz ئیرانی ايماني-$3,742.71
  9. 9roz ئیرانی حیدری 10شاخە-$3,478.29
  10. 10روز Roze ئیرانی دوست محمدی 10 شاخە-$3,290.51

Country, farmer and type come from the “Product List” sheet in the Excel file.