Flower Shop العربية

All Branches · All Months

Kenya

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Kenya

$1.01M

Share of revenue: 27.8%

Net profit
$58.8K
Margin
8.8%
Non-revenue
$29.3K · 3.4%
Avg Selling Price
$7.10
Avg cost
$6.48
Products
47

ROI: 6.2%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.68 $5.01 11.9% 8.2% $1.01M
Kenya $6.83 $6.22 9.0% 2.7% $699.9K
Erbil (local) $4.69 $3.04 35.1% 13.7% $68.2K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Baby Rose

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $6.16 $4.99 19.0% 11.0% $248.8K
Kenya $6.95 $6.52 6.1% 4.6% $222.7K
Erbil (local) $5.67 $3.51 38.1% 6.4% $55.8K

Best margin: Erbil (local) Lowest cost per item: Erbil (local)

Chrysanthemum

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $0.66 $0.40 40.0% 5.8% $376.1K
Kenya $4.14 $3.84 7.2% 25.2% $1,529

Best margin: Iran Lowest cost per item: Iran

Greenery

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.76 $1.22 30.7% 5.3% $281.8K
Kenya $5.89 $5.51 6.4% 10.0% $1,477
Others $10.16 $8.00 21.3% 3.0% $24.7K

Best margin: Iran Lowest cost per item: Iran

Gypsophila

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $5.72 $2.22 61.2% 10.0% $72.5K
Kenya $14.52 $12.35 14.9% 3.0% $70.5K

Best margin: Iran Lowest cost per item: Iran

Carnation

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.62 $0.74 54.4% 11.2% $33.5K
Kenya $4.92 $5.62 -14.3% 8.9% $1,971

Best margin: Iran Lowest cost per item: Iran

Lisianthus

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $1.54 $0.72 53.3% 8.4% $19.6K
Kenya $7.28 $6.98 4.1% 1.8% $2,381

Best margin: Iran Lowest cost per item: Iran

Statice / Limonium

CountryAvg Selling PriceAvg costMarginNon-revenueRevenue
Iran $4.70 $2.31 50.7% 8.7% $6,698
Kenya $11.21 $9.14 18.4% 15.8% $2,028

Best margin: Iran Lowest cost per item: Iran

Farmers

Named farms in the Product List

FarmerCountryRevenueNet profitMarginNon-revenueAvg Selling PriceProducts
Subati Kenya $241,999.09 $20,687.79 11.1% 2.7% $6.35 8
Kikwetu Kenya $28,411.40 -$69.21 10.0% 9.9% $5.34 4

Farmer sales by month

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)
+
25%Order reach% of customer orders that include it
+
20%Share of revenuehow big it is in our business
+
15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (8.8%) and average share (2.27%).

⭐ Stars · 7

Big sales and good margin. Protect them: never run out, keep the price.

روز Roze کینی Madam Red روز Roze کینی سوباتى روز Roze کینی روز الوان به یبی روز کینی گول جیبسوفیل کینی بەیبی روز کینی سوباتی

🚚 Volume drivers · 1

Big sales but thin margin. Small price or cost improvements here move a lot of money.

روز Roze کینی ايفر ريد

💎 Niche gems · 11

Good margin but small sales. Promote, display or bundle them to grow.

الستر کینی السترومیریا Alstromeria به یبی روز کینی سوباتی احمر roz کینی mandala roz کینی Kikwetu roz کینی Rhodos roz کینی Madam Red Kikwetu

⚪ Low priority · 4

Small sales and thin margin. Order on demand or consider dropping.

ever red کینی سوباتی roz کینی سوباتي كروب لیسیانتوس کینی Lisiantus روز Roze کینی Primarosa

🔻 Losing money · 21

Lose money overall. Fix the price or stop buying.

carnation تورکی سوپر بەیبی روز کینی سور به یبی روز کینی تمبوزي بەیبی روز کینی Kikwetu شه و بو کینی mathiola roz کینی پیونی-گاردن

#Product ScoreZoneNet profit shareOrder reach Revenue shareMarginTrend
1 روز Roze کینی Madam Red
69.0
 ⭐ Stars 23.75% 18.2% 16.34% 9.4% ▼ 95.4%
2 روز Roze کینی ايفر ريد
65.4
 🚚 Volume drivers 17.38% 20.5% 24.07% 6.1% ▼ 89.0%
3 روز Roze کینی سوباتى
63.3
 ⭐ Stars 14.76% 36.0% 12.64% 9.7% ▲ 27.7%
4 روز Roze کینی روز الوان
58.1
 ⭐ Stars 14.72% 32.5% 8.02% 13.3% ▼ 68.9%
5 به یبی روز کینی
57.5
 ⭐ Stars 12.95% 34.0% 10.4% 11.3% ▲ 12.4%
6 گول جیبسوفیل کینی
52.5
 ⭐ Stars 14.96% 24.5% 6.94% 15.0% ▲ 23.9%
7 بەیبی روز کینی سوباتی
46.1
 ⭐ Stars 12.79% 21.0% 7.47% 12.7% ▲ 142.0%
8 roz کینی Madam Red Subati
17.6
 ⭐ Stars 5.02% 4.1% 2.61% 13.8% ▲ 10.5%
9 الستر کینی السترومیریا Alstromeria
16.4
 💎 Niche gems 0.48% 0.8% 0.07% 51.9% ▼ 100.0%
10 به یبی روز کینی سوباتی احمر
14.8
 💎 Niche gems 1.98% 0.9% 0.33% 35.2% —
11 roz کینی mandala
12.8
 💎 Niche gems 1.97% 6.0% 1.3% 14.0% ▼ 50.6%
12 roz کینی Kikwetu
10.4
 💎 Niche gems 0.64% 7.6% 1.06% 10.6% ▲ 282.1%
13 roz کینی Rhodos
9.9
 💎 Niche gems 1.11% 1.2% 0.28% 23.0% —
14 carnation تورکی سوپر
7.6
 🔻 Losing money -0.01% 0.1% 0.0% 25.0% —
15 roz کینی Madam Red Kikwetu
7.1
 💎 Niche gems 0.54% 1.9% 0.49% 14.6% ▲ 554.2%
16 گول لیمونیوم کینی
7.0
 💎 Niche gems 0.24% 1.3% 0.2% 18.4% ▼ 22.2%
17 ever red کینی Kikwetu
6.8
 💎 Niche gems 0.59% 3.1% 0.64% 10.4% ▲ 2489.3%
18 روز کینی
6.6
 💎 Niche gems 0.07% 0.2% 0.02% 21.2% —
19 بەیبی روز کینی سور
6.0
 🔻 Losing money -18.13% 5.3% 2.83% -33.2% ▼ 100.0%
20 به یبی روز کینی تمبوزي
5.6
 🔻 Losing money -0.33% 2.2% 0.32% 12.7% ▲ 53.9%
21 بەیبی روز کینی Kikwetu
5.4
 🔻 Losing money -1.89% 4.9% 0.64% 5.0% ▲ 1225.8%
22 شه و بو کینی mathiola
5.4
 🔻 Losing money -0.14% 0.1% 0.01% 17.8% ▼ 100.0%
23 roz کینی پیونی-گاردن
5.4
 🔻 Losing money -1.49% 3.4% 0.41% 9.0% ▲ 125.2%
24 روز Roze کینی جوميليا
5.1
 🔻 Losing money -0.41% 1.2% 0.23% 13.5% ▼ 100.0%
25 ئافتابگردان کینی عباد شمس
4.5
 🔻 Losing money -0.03% 0.4% 0.02% 14.0% ▼ 93.6%
26 ever red کینی سوباتی
4.1
 ⚪ Low priority 0.45% 2.4% 0.68% 3.9% —
27 جیبسوفیل کینی سوباتی
3.9
 💎 Niche gems 0.16% 0.1% 0.08% 11.6% —
28 گویژه (زعرور) کینی
3.8
 💎 Niche gems 0.02% 0.3% 0.02% 11.8% —
29 ئنیرجیوم کینی eryngium
3.5
 🔻 Losing money -0.03% 0.6% 0.12% 10.0% ▼ 100.0%
30 کەسکاتی کینی 0 0 0 Delphinium دولفینیوم
3.3
 🔻 Losing money -0.09% 0.8% 0.1% 8.9% ▲ 108.1%
31 داوودی کینی
3.0
 🔻 Losing money -0.33% 1.0% 0.15% 7.2% —
32 roz کینی سوباتي كروب
3.0
 ⚪ Low priority 0.15% 0.1% 0.1% 8.5% —
33 لیسیانتوس کینی Lisiantus
2.4
 ⚪ Low priority 0.1% 1.2% 0.24% 4.1% ▼ 16.8%
34 روز Roze کینی مدام رید 70cm
2.0
 🔻 Losing money -0.15% 0.0% 0.0% 6.7% —
35 roz کینی جوانا
1.4
 🔻 Losing money -0.04% 0.6% 0.7% 1.3% —
36 carnation کینی carnation
1.0
 🔻 Losing money -0.57% 1.2% 0.16% -8.1% ▲ 52.9%
37 اکالیپتوس کینی
0.9
 🔻 Losing money -0.04% 0.5% 0.05% 1.6% ▼ 45.7%
38 roz کینی Apple Jack
0.8
 🔻 Losing money -0.04% 0.4% 0.03% 1.8% —
39 بەیبی روز کینی سوباتی احمر
0.6
 🔻 Losing money -0.12% 0.6% 0.18% -4.1% ▲ 5.0%
40 روز Roze کینی Primarosa
0.6
 ⚪ Low priority 0.0% 0.0% 0.01% 1.7% —
41 Bupleurum/ Kiwi mellow کینی 0 0 0 بوپلیریوم
0.1
 🔻 Losing money -0.01% 0.1% 0.01% -2.3% ▼ 100.0%
42 دايانثس کینی Dianthes
0.1
 🔻 Losing money -0.27% 0.1% 0.03% -51.6% —
43 Craspedia کینی
0.0
 🔻 Losing money -0.12% 0.0% 0.0% -166.7% —
44 ڤیرونیکا کینی فيرونيكا
0.0
 🔻 Losing money -0.16% 0.0% 0.01% -100.9% —

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Kenya

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

TypeRevenueShareNet profitMarginNon-revenueAvg Selling PriceProducts
Rose $699,878.77 69.6% $46,455.47 9.0% 2.7% $6.83 21
Baby Rose $222,740.10 22.2% $4,262.53 6.1% 4.6% $6.95 7
Gypsophila $70,548.84 7.0% $8,669.88 14.9% 3.0% $14.52 3
Lisianthus $2,380.61 0.2% $57.71 4.1% 1.8% $7.28 1
Statice / Limonium $2,028.36 0.2% $141.16 18.4% 15.8% $11.21 1
Carnation $1,971.16 0.2% -$497.99 -14.3% 8.9% $4.92 3
Chrysanthemum $1,528.81 0.2% -$194.55 7.2% 25.2% $4.14 1
Greenery $1,477.18 0.1% -$78.52 6.4% 10.0% $5.89 2
Eryngium $1,234.74 0.1% -$16.46 10.0% 12.3% $4.94 1
Alstroemeria $664.69 0.1% $284.39 51.9% 15.7% $2.95 1
Sunflower $215.94 0.0% -$16.06 14.0% 20.0% $6.75 1
Flower $154.50 0.0% $13.50 11.8% 3.3% $5.33 1
Veronica $94.59 0.0% -$95.41 -100.9% 0.0% $4.73 1
Stock $68.50 0.0% -$83.70 17.8% 62.5% $4.57 1
Other Flower $15.00 0.0% -$88.00 -166.7% 64.3% $3.00 2

Most profitable products

  1. 1روز Roze کینی Madam Red+$13,968.37
  2. 2روز Roze کینی ايفر ريد+$10,222.14
  3. 3گول جیبسوفیل کینی+$8,801.38
  4. 4روز Roze کینی سوباتى+$8,680.06
  5. 5روز Roze کینی روز الوان+$8,658.63
  6. 6به یبی روز کینی+$7,618.93
  7. 7بەیبی روز کینی سوباتی+$7,520.71
  8. 8roz کینی Madam Red Subati+$2,953.97
  9. 9به یبی روز کینی سوباتی احمر+$1,162.14
  10. 10roz کینی mandala+$1,156.63

Biggest loss-makers

  1. 1بەیبی روز کینی سور-$10,664.96
  2. 2بەیبی روز کینی Kikwetu-$1,109.87
  3. 3roz کینی پیونی-گاردن-$879.16
  4. 4carnation کینی carnation-$333.69
  5. 5روز Roze کینی جوميليا-$241.95
  6. 6گول جیبسوفیل کینی الوان-$225.00
  7. 7داوودی کینی-$194.55
  8. 8به یبی روز کینی تمبوزي-$192.50
  9. 9دايانثس کینی Dianthes-$156.30
  10. 10ڤیرونیکا کینی فيرونيكا-$95.41

Country, farmer and type come from the “Product List” sheet in the Excel file.