All Branches · All Months

Others

Where the flowers come from — countries, farmers and product types

All Countries Iran Kenya Erbil (local) Others

Others

$127.0K

Share of revenue: 3.5%

Net profit: $29.4K
Margin: 28.7%
Non-revenue: $7,089 · 10.2%
Avg Selling Price: $2.60
Avg cost: $1.86
Products: 118

ROI: 30.1%

Revenue by month

Profit margin by month

Sales by branch

Same flower, different country

Product types bought from more than one country: price and cost per item, margin and non-revenue rate

Greenery

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$1.76	$1.22	30.7%	5.3%	$281.8K
Kenya	$5.89	$5.51	6.4%	10.0%	$1,477
Others	$10.16	$8.00	21.3%	3.0%	$24.7K

Best margin: Iran Lowest cost per item: Iran

Flower

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$4.65	$2.54	45.3%	14.9%	$56.3K
Others	$5.74	$4.33	24.6%	13.0%	$1,448

Best margin: Iran Lowest cost per item: Iran

Tulip

Country	Avg Selling Price	Avg cost	Margin	Non-revenue	Revenue
Iran	$6.64	$5.76	13.3%	16.7%	$1,588
Others	$9.62	$8.18	15.0%	12.1%	$2,892

Best margin: Others Lowest cost per item: Iran

What matters most

Margin alone is misleading: a type with a high margin but tiny sales earns little. The Importance Score combines both.

Product types Top 60 products

How the Importance Score (0–100) is calculated

40%Share of total net profitwhat it really earns for us (margin × sales)

25%Order reach% of customer orders that include it

20%Share of revenuehow big it is in our business

15%Profit margin(price − cost) ÷ price; 50%+ = full marks

Each part is scaled so the best one gets 100.

Margin vs size

Right = bigger share of sales (log scale) · Up = higher margin · Bubble size = profit. Lines: our average margin (28.7%) and average share (16.67%).

⭐ Stars · 1

Big sales and good margin. Protect them: never run out, keep the price.

Accessory / Packaging

🚚 Volume drivers · 1

Big sales but thin margin. Small price or cost improvements here move a lot of money.

Greenery

💎 Niche gems · 1

Good margin but small sales. Promote, display or bundle them to grow.

Stock

⚪ Low priority · 2

Small sales and thin margin. Order on demand or consider dropping.

Flower Tulip

🔻 Losing money · 1

Lose money overall. Fix the price or stop buying.

Gerbera

#	Type	Score	Zone	Net profit share	Order reach	Revenue share	Margin	Trend
1	Accessory / Packaging	94.3	⭐ Stars	82.49%	88.2%	76.73%	31.0%	▼ 1.0%
2	Greenery	22.7	🚚 Volume drivers	15.99%	12.4%	19.45%	21.3%	▼ 41.2%
3	Stock	10.5	💎 Niche gems	0.52%	0.7%	0.38%	33.0%	▼ 100.0%
4	Flower	8.4	⚪ Low priority	0.67%	1.5%	1.14%	24.6%	▼ 81.3%
5	Tulip	5.7	⚪ Low priority	0.34%	1.6%	2.28%	15.0%	▼ 100.0%
6	Gerbera	0.0	🔻 Losing money	-0.02%	0.1%	0.02%	-16.1%	—

Trend = sales in the last 3 months compared with the 3 months before.

Product types from Others

Which kinds of products bring the sales and the profit

Share of revenue by type

Profit margin by type

Type	Revenue	Share	Net profit	Margin	Non-revenue	Avg Selling Price	Products
Accessory / Packaging	$97,417.97	76.7%	$24,215.21	31.0%	10.5%	$2.13	110
Greenery	$24,697.49	19.5%	$4,693.84	21.3%	3.0%	$10.16	3
Tulip	$2,891.77	2.3%	$100.77	15.0%	12.1%	$9.62	1
Flower	$1,447.71	1.1%	$196.27	24.6%	13.0%	$5.74	2
Stock	$480.81	0.4%	$154.11	33.0%	2.0%	$11.16	1
Gerbera	$31.00	0.0%	-$5.00	-16.1%	0.0%	$5.17	1

Most profitable products

1کاغه ز ی ته غلیف دژه ئاو+$7,238.96
2اسپری 0 0 0 کاسپین+$5,443.79
3اسفنج 0 0 0 کیمیا+$4,312.38
4روسکوس تورکی 0 0 0 ٍRuscus Turkey+$4,033.37
5روبان ساتن قلبی+$1,210.10
6باکس 0 0 0 love+$1,005.36
7سەبەتە 3 دانەی وست+$822.77
8چسب 0 0 0 باریک+$761.89
9روسکوس تورکی+$656.16
10سبد 0 0 0 5 تایی+$381.92

Biggest loss-makers

Country, farmer and type come from the “Product List” sheet in the Excel file.